Product Marketing Director - EMEA

Position Overview – We’re looking for a strategic, hands‑on Product Marketing Director to own product marketing for one of Workiva’s core areas across EMEA: Finance, GRC, or an Industry. This high‑impact individual contributor role works across sales, marketing, and product leadership to bring Workiva’s innovations and value propositions to life. Day to day, you’ll deeply understand your buyers, translate that knowledge into differentiated positioning and messaging, and close the loop by bringing market and competitive insights back into the business to inform product direction, pricing, and focus.

What You’ll Do

• Define and Own the Market Narrative
• Build clear, differentiated messaging and positioning that shows how Workiva solves real problems for EMEA buyers in your solution area
• Turn complex product capabilities into simple, compelling stories for senior executives and practitioners
• Guide consistent messaging across campaigns, events, and executive communications
• Drive Go‑to‑Market Excellence and own the GTM strategy for your solution area end to end, from launch planning through revenue impact
• Partner with Competitive Intelligence to build battlecards and sales tools that help reps win deals
• Create and maintain sales assets and enablement materials—including first‑call decks, solution content decks, data sheets, and sales plays
• Author and review content for campaigns, webinars, events, and demand generation programs
• Arm field teams with the training, content, and insights they need to shorten deal cycles across multiple EMEA countries
• Be the Voice of the EMEA Market and bring customer and competitive insights back into the business to shape regional strategy and global product direction
• Understand why we’re winning and losing; work across Product, Sales, and Marketing to address gaps
• Engage directly with customers, prospects, and industry leaders through events, webinars, and thought leadership
• Spot regulatory and market shifts early and position Workiva ahead of them

Minimum Qualifications

• 10+ years of experience in B2B product marketing or related functions in the SaaS industry
• Bachelor’s Degree in marketing or a related field
• Familiarity with European regulatory environments and experience running GTM across multiple countries

Preferred Qualifications

• Storytelling: Ability to translate complex, technical products, including AI, into clear, compelling, differentiated value for both executives and practitioners
• Cross‑Functional Influence: Proven ability to align leaders across Sales, Product, Enablement, and Customer Success behind a shared plan
• Customer Focus: Track record of turning buyer and market insight into positioning that wins
• AI Fluency: Uses AI tools regularly to work faster and sharpen strategy
• Experience in one or more of the following domains is a strong plus: financial reporting, governance, risk and compliance (GRC), and/or financial services (banking, insurance, investment management)

Travel Requirements & Working Conditions

• Up to 30% travel for customer engagements, field events, and internal meetings across EMEA.
• Reliable internet access for any period working remotely and not in a Workiva office.

Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic. Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email.