At a Glance
- Tasks: Lead product marketing for EMEA, crafting compelling narratives and strategies.
- Company: Join Workiva, a leader in AI-powered solutions for finance and risk management.
- Benefits: Competitive salary, remote work options, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace with a commitment to innovation and collaboration.
- Why this job: Make a real impact by shaping market strategies and engaging with industry leaders.
- Qualifications: 10+ years in B2B product marketing, strong storytelling, and customer focus.
The predicted salary is between 80000 - 100000 € per year.
We’re looking for a strategic, hands-on Product Marketing Director to own product marketing for one of Workiva’s core areas across EMEA: Finance, GRC, or an Industry. This is a high-impact individual contributor role that works across sales, marketing and product leadership to bring Workiva’s innovations and value propositions to life. Day to day, you’ll be the person who deeply understands your buyers; what keeps them up at night, and what problems they’re willing to invest in solving. You’ll translate that knowledge into differentiated positioning and messaging, and sales assets and plays that help Workiva win. You’ll close the loop by bringing market and competitive insights back into the business to inform product direction, pricing, and where we focus next.
What You’ll Do
- Define and Own the Market Narrative
- Build clear, differentiated messaging and positioning that shows how Workiva solves real problems for EMEA buyers in your solution area.
- Turn complex product capabilities into simple, compelling stories for senior executives and practitioners.
- Guide consistent messaging across campaigns, events, and executive communications.
- Drive Go-to-Market Excellence
- Own the GTM strategy for your solution area end to end, from launch planning through revenue impact.
- Partner with Competitive Intelligence to build battlecards and sales tools that help reps win deals.
- Create and maintain sales assets and enablement materials—including first-call decks, solution content decks, data sheets, and sales plays.
- Author and review content for campaigns, webinars, events, and demand generation programs.
- Arm field teams with the training, content, and insights they need to shorten deal cycles across multiple EMEA countries.
- Be the Voice of the EMEA Market
- Bring customer and competitive insights back into the business to shape regional strategy and global product direction.
- Understand why we’re winning and losing; work across Product, Sales, and Marketing to address gaps.
- Engage directly with customers, prospects, and industry leaders through events, webinars, and thought leadership.
- Spot regulatory and market shifts early and position Workiva ahead of them.
What You’ll Bring
- Minimum Qualifications
- 10+ years of experience in B2B product marketing or related functions in the SaaS industry.
- Bachelor’s Degree in marketing or a related field.
- Familiarity with European regulatory environments and experience running GTM across multiple countries.
- Preferred Qualifications:
- Storytelling: Ability to translate complex, technical products, including AI, into clear, compelling, differentiated value for both executives and practitioners.
- Cross-Functional Influence: Proven ability to align leaders across Sales, Product, Enablement, and Customer Success behind a shared plan.
- Customer Focus: Track record of turning buyer and market insight into positioning that wins.
- AI Fluency: Uses AI tools regularly to work faster and sharpen strategy.
- Experience in one or more of the following domains is a strong plus: financial reporting, governance, risk and compliance (GRC), and/or financial services (banking, insurance, investment management).
Travel Requirements & Working Conditions
- Up to 30% travel for customer engagements, field events, and internal meetings across EMEA.
- Reliable internet access for any period working remotely and not in a Workiva office.
Why Join Workiva
Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.
At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.
Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic. Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.
Product Marketing Director - EMEA in London employer: Workiva UK Limited
Workiva is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to tackle meaningful challenges in the dynamic fields of finance and compliance across EMEA. With a strong commitment to diversity and inclusion, Workiva offers ample opportunities for professional growth and development, ensuring that every team member can thrive while contributing to cutting-edge solutions that help organizations navigate uncertainty. Located in a vibrant region, employees benefit from a supportive environment that values their unique perspectives and encourages them to make a real impact.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Director - EMEA in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Product Marketing Director gig.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with potential employers, make sure you can clearly articulate how you’ve turned complex product capabilities into compelling narratives that resonate with buyers.
✨Tip Number 3
Be proactive in your research! Understand the market landscape and be ready to discuss how you can help Workiva stay ahead of regulatory shifts and competitive pressures. This shows you’re not just a candidate, but a strategic thinker.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Workiva team.
We think you need these skills to ace Product Marketing Director - EMEA in London
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and needs of Workiva, especially in the EMEA market. Show us that you get what keeps our buyers up at night!
Craft a Compelling Narrative:We love a good story! Use your application to weave a narrative that highlights your experience and how it aligns with the role. Make sure to showcase your ability to turn complex ideas into simple, engaging messages that would appeal to both executives and practitioners.
Highlight Your Cross-Functional Skills:This role is all about collaboration, so don’t shy away from showcasing your experience working across different teams. Let us know how you've influenced product, sales, and marketing strategies in the past, and how you can bring that expertise to Workiva.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Workiva UK Limited
✨Know Your Market Inside Out
Before the interview, dive deep into the EMEA market landscape. Understand the specific challenges and needs of buyers in Finance, GRC, or your chosen industry. This knowledge will help you articulate how Workiva's solutions can address these pain points effectively.
✨Craft Your Storytelling Skills
Practice translating complex product capabilities into simple, compelling narratives. Prepare examples that showcase your ability to communicate value to both executives and practitioners. This will demonstrate your storytelling prowess, which is crucial for this role.
✨Align with Cross-Functional Teams
Think about how you’ve successfully collaborated with Sales, Product, and Customer Success teams in the past. Be ready to share specific instances where you aligned diverse stakeholders behind a common goal, as this is key for driving go-to-market excellence.
✨Showcase Your AI Fluency
Familiarise yourself with AI tools and how they can enhance product marketing strategies. Be prepared to discuss how you've used AI in previous roles to streamline processes or sharpen your approach, as this will resonate well with the interviewers.
