At a Glance
- Tasks: Lead product marketing strategies and create compelling narratives for the EMEA region.
- Company: Join Workiva UK Limited, a leader in B2B product marketing.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative role with cross-functional teams and customer engagement.
- Why this job: Shape marketing strategies and engage with industry leaders to make an impact.
- Qualifications: 10+ years in B2B product marketing and a Bachelor's degree in marketing or related field.
The predicted salary is between 70000 - 90000 £ per year.
Workiva UK Limited is seeking a strategic Product Marketing Director with over 10 years of experience in B2B product marketing to take ownership of product marketing in the EMEA region. This role is vital in translating complex product capabilities into compelling narratives and guiding marketing strategies.
The successful candidate will work cross-functionally with sales and product teams, create essential sales enablement content, and engage with customers and industry leaders. A Bachelor's degree in marketing or related field is required.
EMEA Product Marketing Lead — GTM & Growth in London employer: Workiva UK Limited
Workiva UK Limited is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to thrive in their roles. With a strong focus on professional development and growth opportunities, the company encourages its team members to take ownership of their projects while providing the resources needed for success. Located in the vibrant EMEA region, Workiva offers a dynamic environment where creativity and strategic thinking are valued, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Product Marketing Lead — GTM & Growth in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We can’t stress enough how important it is to make connections that could lead to opportunities.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website where you can highlight your past successes in product marketing. This gives us a chance to see your skills in action.
✨Tip Number 3
Prepare for interviews by researching the company and its products. We want to see that you understand their market position and can contribute to their growth strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace EMEA Product Marketing Lead — GTM & Growth in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of EMEA Product Marketing Lead. Highlight your B2B product marketing experience and any relevant achievements that showcase your ability to translate complex product capabilities into compelling narratives.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've successfully guided marketing strategies and created sales enablement content in the past.
Showcase Cross-Functional Collaboration:Since this role involves working with sales and product teams, make sure to highlight your experience in cross-functional collaboration. We want to see how you've engaged with different teams to drive success in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Workiva UK Limited
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Workiva's products and how they fit into the EMEA market. Be ready to discuss specific features and benefits, and think about how you would translate these into compelling narratives for potential customers.
✨Showcase Your Strategic Thinking
Prepare examples of past marketing strategies you've developed and implemented. Highlight how these strategies led to growth and success in previous roles. This will demonstrate your ability to think strategically and align with the company's goals.
✨Engage with Cross-Functional Teams
Since this role involves working closely with sales and product teams, be prepared to discuss how you've successfully collaborated with different departments in the past. Share specific instances where your teamwork led to successful outcomes.
✨Prepare for Customer Engagement Scenarios
Think about how you would engage with customers and industry leaders. Prepare to discuss your approach to gathering feedback and using it to inform marketing strategies. This shows that you value customer insights and can adapt your strategies accordingly.
