At a Glance
- Tasks: Lead product marketing strategies and create compelling narratives for the EMEA region.
- Company: Join Workiva UK Limited, a leader in B2B product marketing.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative role with cross-functional teams and a focus on customer engagement.
- Why this job: Shape marketing strategies and engage with industry leaders to drive growth.
- Qualifications: 10+ years in B2B product marketing and a Bachelor's degree in marketing or related field.
The predicted salary is between 70000 - 90000 £ per year.
Workiva UK Limited is seeking a strategic Product Marketing Director with over 10 years of experience in B2B product marketing to take ownership of product marketing in the EMEA region. This role is vital in translating complex product capabilities into compelling narratives and guiding marketing strategies.
The successful candidate will:
- Work cross-functionally with sales and product teams
- Create essential sales enablement content
- Engage with customers and industry leaders
A Bachelor's degree in marketing or related field is required.
EMEA Product Marketing Lead — GTM & Growth employer: Workiva UK Limited
Workiva UK Limited is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to thrive in their roles. With a strong focus on professional development and growth opportunities, team members are encouraged to expand their skills and advance their careers. Located in the vibrant EMEA region, employees benefit from a dynamic environment that values creativity and strategic thinking, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Product Marketing Lead — GTM & Growth
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by practising your storytelling skills. We want you to be able to translate your experience into compelling narratives that showcase your strategic thinking and product marketing expertise.
✨Tip Number 3
Don’t forget to research the company culture! Understanding Workiva's values and how they align with your own can give you an edge in interviews. We’re all about finding the right fit!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace EMEA Product Marketing Lead — GTM & Growth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of EMEA Product Marketing Lead. Highlight your B2B product marketing experience and any relevant achievements that showcase your ability to translate complex product capabilities into compelling narratives.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've successfully guided marketing strategies and created sales enablement content in the past.
Showcase Cross-Functional Collaboration:We love candidates who can work well with others! In your application, mention any experiences where you collaborated with sales and product teams. This will show us that you understand the importance of teamwork in driving product marketing success.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values.
How to prepare for a job interview at Workiva UK Limited
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Workiva's products and how they fit into the EMEA market. Be ready to discuss specific features and benefits, and think about how you would translate these into compelling narratives for potential customers.
✨Showcase Your Strategic Thinking
Prepare examples of past marketing strategies you've developed and implemented. Highlight how these strategies led to growth and success in previous roles. This will demonstrate your ability to think strategically and align with the company's goals.
✨Engage with Cross-Functional Teams
Since this role involves working closely with sales and product teams, be prepared to discuss how you've successfully collaborated with different departments in the past. Share specific instances where your teamwork led to successful outcomes.
✨Prepare for Customer Engagement Scenarios
Think about how you would engage with customers and industry leaders. Prepare to discuss your approach to gathering feedback and using it to inform marketing strategies. This shows that you value customer insights and can adapt your strategies accordingly.
