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- Tasks: Lead go-to-market strategies for financial services in EMEA, collaborating with global teams.
- Company: Join Workiva, a diverse and innovative leader in financial solutions.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make a real impact in the financial sector while shaping industry strategies.
- Qualifications: 10+ years in product marketing, preferably in SaaS and financial services.
- Other info: Dynamic role with travel opportunities and a focus on collaboration.
The predicted salary is between 48000 - 72000 £ per year.
You will collaborate with Product, Sales, Partnerships, and Revenue Marketing to deliver solutions tailored to EMEA market dynamics. From co-leading vertical launches to presenting to executive stakeholders, you will ensure our GTM execution aligns with both regional customer needs and enterprise priorities.
What You'll Do- Create and execute GTM strategies for Workiva’s industry platforms in EMEA, tailoring approaches to the specific regulatory and competitive needs of banking, insurance, and investments.
- Lead regional platform launches, defining sector-specific messaging and coordinating cross-functional teams for maximum market impact.
- Craft differentiated positioning and messaging based on EMEA industry dynamics, buyer personas, and competitive intelligence.
- Consult with EMEA customers and Product Management to ensure solutions solve real-world regulatory and operational challenges.
- Influence and own pricing and packaging strategies for industry solutions in EMEA to align with regional value and growth goals.
- Drive regional thought leadership through blogs, webinars, white papers, and speaking engagements that elevate Workiva’s credibility across EMEA financial markets.
- Support and consult EMEA sellers directly, providing messaging, enablement tools, and strategic guidance to accelerate deal cycles across multiple countries.
- Partner with cross-functional leaders globally to align strategy, shape EMEA GTM plans, and ensure regional insights inform the global roadmap.
- Measure and refine GTM performance using regional pipeline and revenue data to improve messaging and launch effectiveness.
- Present regular insights and strategic recommendations to regional and executive leaders to support platform expansion.
- Bachelor’s Degree in marketing or related field.
- 10+ years of experience in Product Marketing or closely related roles that could include: product management, industry or corporate marketing, and sales.
- B2B marketing or product marketing experience in the SaaS industry; experience supporting sales channels strongly preferred.
- Industry experience in the financial services sector, such as banking, insurance, or investment management.
- Proficiency in implementing product-led growth (PLG) GTM strategies, tactics, and frameworks.
- Demonstrated success influencing and collaborating with cross-functional leadership teams, including Sales, Product, and Customer Success.
- Experience analyzing pipeline, bookings, and revenue performance data to identify and optimize GTM opportunities.
- Exceptional communication, storytelling, and program management skills with the ability to tailor messaging for diverse audiences.
- Up to 40% travel.
- Reliable internet access for any period working remotely, not in a Workiva office.
Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic. Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities.
EMEA Product Marketing Director, Financial Services in London employer: Workiva Inc.
Contact Detail:
Workiva Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EMEA Product Marketing Director, Financial Services in London
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your expertise! Create content related to product marketing in financial services. Blogs, webinars, or even social media posts can showcase your knowledge and attract attention from potential employers.
✨Tip Number 3
Tailor your pitch! When you get the chance to speak with hiring managers or recruiters, make sure to highlight how your experience aligns with their specific needs in EMEA. It’s all about making that connection!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace EMEA Product Marketing Director, Financial Services in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in product marketing, especially in the financial services sector. We want to see how your skills align with our needs for the EMEA market!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of your successes in previous roles. We love numbers and results, so if you’ve driven growth or launched successful campaigns, let us know!
Be Authentic: Let your personality shine through in your application. We value diverse backgrounds and perspectives, so don’t be afraid to show us who you are and what makes you unique!
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at Workiva Inc.
✨Know Your GTM Strategies
Make sure you’re well-versed in go-to-market strategies, especially those tailored for the financial services sector. Brush up on how to adapt these strategies to the EMEA market dynamics, as this will show your understanding of the role and its requirements.
✨Showcase Cross-Functional Collaboration
Prepare examples that highlight your experience working with Product, Sales, and Partnerships teams. Discuss specific projects where you’ve successfully influenced cross-functional leaders, as this is crucial for the role.
✨Understand Regulatory Challenges
Familiarise yourself with the regulatory landscape in banking, insurance, and investments within EMEA. Being able to discuss real-world challenges and how your solutions can address them will set you apart from other candidates.
✨Communicate Effectively
Practice your storytelling skills! You’ll need to present insights and strategic recommendations to executive stakeholders. Tailor your messaging for different audiences, and be ready to demonstrate your exceptional communication abilities during the interview.