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- Tasks: Lead marketing strategies and generate pipeline growth in the Financial Services sector.
- Company: A leading financial software company with a strong market presence.
- Benefits: Competitive salary, travel opportunities, and a chance to shape marketing strategies.
- Why this job: Make a significant impact in a dynamic industry while collaborating with diverse teams.
- Qualifications: 6+ years in B2B marketing and expertise in FSI buyer personas.
- Other info: Opportunity for career advancement in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
A leading financial software company is seeking a Senior Regional Marketing Manager to lead marketing strategies in the Financial Services sector across EMEA. This role focuses on generating pipeline growth and requires a minimum of 6 years' experience in B2B marketing and a deep understanding of FSI buyer personas.
The ideal candidate will collaborate with various teams and manage integrated campaigns using Salesforce and Marketo. The position may require up to 25% travel.
FSI Marketing Leader, EMEA — Pipeline & Growth employer: Workiva Inc.
Contact Detail:
Workiva Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land FSI Marketing Leader, EMEA — Pipeline & Growth
✨Tip Number 1
Network like a pro! Reach out to your connections in the financial services sector and let them know you're on the lookout for opportunities. You never know who might have the inside scoop on a role that’s perfect for you.
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with potential employers, make sure to highlight your experience with B2B marketing and your understanding of FSI buyer personas. This will set you apart from the crowd.
✨Tip Number 3
Be proactive! If you see a job that catches your eye, don’t just wait for the application process to open. Reach out directly to the hiring manager or team members via LinkedIn to express your interest and ask insightful questions.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting roles waiting for you, and applying directly through our site can give you a better chance of getting noticed. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace FSI Marketing Leader, EMEA — Pipeline & Growth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of FSI Marketing Leader. Highlight your B2B marketing experience and any specific achievements in pipeline growth that align with what we're looking for.
Showcase Your Skills: Don’t just list your skills; demonstrate how you've used them in past roles. If you’ve worked with Salesforce or Marketo, give us examples of how you’ve leveraged these tools to drive results.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the Financial Services sector and how your experience makes you the perfect fit for this role.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Workiva Inc.
✨Know Your FSI Buyer Personas
Make sure you have a solid understanding of the Financial Services sector and its buyer personas. Research the specific challenges and needs of these personas, as this will help you tailor your responses and demonstrate your expertise during the interview.
✨Showcase Your B2B Marketing Experience
Prepare to discuss your previous B2B marketing campaigns in detail. Highlight your successes, the strategies you employed, and how they contributed to pipeline growth. Use metrics and data to back up your claims, as numbers speak volumes in this industry.
✨Familiarise Yourself with Salesforce and Marketo
Since the role involves managing integrated campaigns using Salesforce and Marketo, brush up on your knowledge of these platforms. Be ready to discuss how you've used them in past roles and how you can leverage them for effective marketing strategies.
✨Prepare for Collaborative Scenarios
This position requires collaboration with various teams, so think of examples where you've successfully worked cross-functionally. Be prepared to discuss how you handle differing opinions and drive consensus, as teamwork is key in this role.
