Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Build and manage your own sales territory, driving new business and market share.
- Company: Join McHale Plant Sales and Komatsu, a leader in construction equipment innovation.
- Benefits: Enjoy a competitive salary, company car, pension scheme, and generous holiday allowance.
- Other info: Great opportunity for career growth in a dynamic and supportive environment.
- Why this job: Be part of a high-performance sales culture and make a real impact in the industry.
- Qualifications: Competitive spirit and a passion for winning new business are essential.
The predicted salary is between 40000 - 50000 £ per year.
This isn’t just another sales job. At McHale Plant Sales and Komatsu, we’re building one of the most ambitious construction equipment businesses in the UK. Our Utility range is one of the industry’s best kept secrets. Backed by class-leading Komatsu engineering, reliability and technology, our compact and utility equipment range has huge, untapped potential in the UK market — and we’re investing to change that.
Most utility sales jobs are reactive. Existing accounts, repeat orders, a few customer visits, and blaming the market when numbers slow down. We are not building that kind of sales team. At McHale Komatsu, we are building a dedicated UK utility division focused on one thing: Taking market share. Not talking about growth, actually delivering it.
We are hiring a Utility Area Sales Manager to cover the North UK. These are not maintenance roles. This is about:
- Building territories
- Creating pipeline
- Winning new business
- Driving activity
- Competing hard in the market
The opportunity is huge. The utility and compact equipment market is one of the biggest opportunities in UK construction equipment right now. We are investing in:
- Product
- Technology
- People
- Coverage
- Market growth
The right candidate will have genuine autonomy to build and manage their territory properly. We are not a ‘one size fits all’ organisation. Different regions require different approaches, and McHale Komatsu will remain agile, fluid and flexible to ensure the best strategy, support and solutions are in place for every territory. We want ambitious people who want to build something properly.
What we expect: You will be measured on:
- Customer coverage
- Activity
- Pipeline
- Quotes
- Conversion
- New business wins
Because sales is simple: Coverage → Activity → Quotes → Conversion → Market Share. No shortcuts.
What makes this different? We are building:
- A high-performance sales culture
- Data-led territory management
- Technology-driven selling
- Structured customer coverage
- A team that wants to win
This is not a business standing still.
Who this role suits: People who:
- Are competitive by nature
- Want accountability
- Enjoy winning new business
- Want to build a territory properly
- Are frustrated by average standards in the industry
Straight question: Do you want to:
- A) Maintain a territory
- B) Build one properly and take market share?
Interested? Apply here.
What we can offer you:
- Competitive salary package
- Company car
- Company Pension Scheme
- Death in service benefit
- Up to 27 days holiday linked to service, plus bank holidays and Christmas shutdown
- Employee Assistance Programme
Utility Sales Manager - North UK employer: Workforce Staffing Ltd
Contact Detail:
Workforce Staffing Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Utility Sales Manager - North UK
✨Tip Number 1
Get to know the company inside out! Research McHale Plant Sales and Komatsu, their products, and their market position. This will help you tailor your approach during interviews and show that you're genuinely interested in building something great with them.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus when applying for competitive roles.
✨Tip Number 3
Prepare for the interview by practising your pitch. Focus on how you can drive activity and win new business. Use specific examples from your past experiences to demonstrate your competitive nature and ability to build territories effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining a team that’s all about taking market share and driving growth.
We think you need these skills to ace Utility Sales Manager - North UK
Some tips for your application 🫡
Show Your Competitive Spirit: In your application, let us see that competitive edge! Share examples of how you've built territories or won new business in the past. We want to know how you can help us take market share!
Be Specific About Your Achievements: When detailing your experience, focus on quantifiable results. Mention numbers, percentages, or any metrics that highlight your success in sales. This helps us understand your impact and potential.
Tailor Your Application: Don’t just send a generic CV and cover letter. Make sure to tailor your application to our specific needs and the role. Show us that you understand what we’re building at McHale Komatsu and how you fit into that vision.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Workforce Staffing Ltd
✨Know Your Market
Before the interview, dive deep into the utility and compact equipment market in the UK. Understand the key players, current trends, and potential growth areas. This knowledge will not only impress your interviewers but also show that you're genuinely interested in building a territory.
✨Showcase Your Competitive Spirit
Since this role is all about winning new business and taking market share, be prepared to share examples of how you've successfully built territories or won over clients in the past. Highlight your competitive nature and how it drives your success in sales.
✨Demonstrate Data-Driven Decision Making
McHale Komatsu values data-led territory management, so come ready to discuss how you've used data to inform your sales strategies. Whether it's tracking customer coverage or analysing conversion rates, showing that you can leverage data effectively will set you apart.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the company's goals and challenges. Inquire about their approach to building a high-performance sales culture or how they plan to support new hires in achieving their targets. This shows you're not just looking for a job, but are genuinely interested in contributing to their success.