At a Glance
- Tasks: Lead a dynamic sales team and drive new business in the food/FMCG sector.
- Company: Join an established and growing company with a focus on innovation.
- Benefits: Enjoy a competitive salary, car allowance, bonuses, and generous holiday entitlement.
- Other info: Exciting opportunity for career growth in a fast-paced environment.
- Why this job: Make a real impact by developing high-performing teams and achieving ambitious targets.
- Qualifications: Proven Freetrade sales experience and strong leadership skills required.
The predicted salary is between 37800 - 46200 £ per year.
Are you an experienced Freetrade sales leader from a food or FMCG background with a proven track record of winning new business, developing high-performing sales teams and delivering profitable growth? An exciting opportunity has arisen for a Regional Freetrade Sales Manager to join an established and growing business within the food/FMCG sector. This is a senior commercial position with responsibility for driving new business and developing Freetrade sales across a regional territory.
You will lead and develop a field-based sales team, drive new customer acquisition and grow existing accounts while taking responsibility for achieving ambitious sales, margin and profitability targets. The role will cover the Midlands and surrounding areas, with regular travel across the region and attendance at company locations when required.
Your responsibilities will include:
- Leading, supporting and developing a field-based Freetrade sales team
- Driving profitable new business across your geographical territory
- Identifying, winning and retaining new Freetrade customer accounts
- Developing existing customers to increase sales and margin
- Taking accountability for regional sales, margin and performance targets
- Developing and implementing sales plans aligned with wider business objectives
- Managing sales budgets, forecasts, KPIs and performance
- Building and maintaining strong relationships with key customers
- Leading, coaching and mentoring the team to improve individual and overall performance
- Recruiting, training and developing team members
- Managing performance through KPIs, development plans, regular one-to-ones and field-based coaching
- Spending time in the field supporting the team with customer development and new business opportunities
- Leading regular team meetings and communicating commercial priorities
- Working closely with operational and commercial teams to ensure new business can be delivered effectively
- Driving sales campaigns and ensuring the team remains focused on agreed commercial priorities
- Monitoring customer retention and identifying opportunities for further growth
- Managing action plans and budgets, including effective cost management
- Maintaining accurate CRM, pipeline and sales information
- Analysing sales performance, trends, margins and opportunities
- Presenting performance, pipeline and action plans to senior management
- Driving continuous improvement across sales performance, customer experience and team engagement
What we're looking for:
- Experienced and commercially focused sales leader with a strong understanding of Freetrade sales and the food/FMCG market
- Previous sales experience within food, foodservice or FMCG is essential
- Strong Freetrade sales experience
- Proven track record of winning and retaining profitable new business
- Experience achieving and exceeding regional sales and margin targets
- Strong account development and customer retention experience
- Previous experience leading and developing a field-based sales team
- Strong people management, coaching and mentoring skills
- Experience managing budgets, forecasts and commercial performance
- Excellent negotiation and influencing skills
- Strong relationship-building and stakeholder management ability
- Commercially aware with a clear understanding of sales, margin and profitability
- Strong understanding of customer needs within a fast-paced food/FMCG environment
- Customer-focused and results-driven
- Strong planning and organisational skills
- Confident analysing sales performance and turning information into clear actions
- Good CRM, reporting and IT skills
- Full UK driving licence
Candidates must be able to demonstrate relevant food/FMCG sector experience alongside a successful background in new business development and sales leadership.
What you'll get in return:
- Competitive salary
- Car allowance
- Management bonus scheme
- Generous holiday entitlement
- Company pension
- Healthcare and wellbeing benefits
- Life assurance
- Employee discounts and rewards
- Additional employee benefits
How to Apply:
This is a confidential appointment and further information regarding the company, full benefits package and opportunity will be provided to suitable candidates during the recruitment process. Apply now, and a member of the Workforce team will be in touch to discuss the opportunity in confidence.
Regional Freetrade Sales Manager in Cheltenham employer: Workforce Staffing Ltd
Join a dynamic and established company in the food/FMCG sector as a Regional Freetrade Sales Manager, where you will lead a high-performing sales team and drive new business across the Midlands. With a competitive salary, car allowance, and a robust benefits package including healthcare and employee rewards, this role offers not just a job but a pathway for professional growth and development in a supportive work culture that values performance and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Freetrade Sales Manager in Cheltenham
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Regional Freetrade Sales Manager at Workforce Staffing Ltd, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Workforce Staffing Ltd. Tailor your message to explain why you’re drawn to them and how you can contribute as a Regional Freetrade Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Regional Freetrade Sales Manager in Cheltenham
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Workforce Staffing Ltd:When writing your cover letter, make sure to tailor your message specifically for Workforce Staffing Ltd. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Workforce Staffing Ltd
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Workforce Staffing Ltd that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Workforce Staffing Ltd that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Workforce Staffing Ltd’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
