At a Glance
- Tasks: Drive creative marketing campaigns and manage data-driven lead generation initiatives.
- Company: Dynamic recruitment brand in Bolton with a focus on innovation.
- Benefits: Competitive salary, hands-on experience, and opportunities for professional growth.
- Other info: Exciting environment with opportunities to develop your skills and career.
- Why this job: Join a vibrant team and make an impact in the recruitment industry.
- Qualifications: Proactive, organised, and data-driven mindset with a passion for marketing.
The predicted salary is between 30000 - 30000 £ per year.
Location: Bolton
Department: Marketing
Reports to: Head of Sales and Marketing
Type: Full-time
Salary: £30,000 per annum
About the Role
We are looking for a proactive data driven and creative Marketing Executive to support multi‑channel marketing activity across our recruitment brand. This role is ideal for someone who is hands‑on, organised, and eager to contribute to campaigns that drive awareness, engagement and high‑quality leads. You will work closely with the Head of Sales and Marketing to deliver data‑driven lead generation initiatives that help grow our brand presence and pipeline.
Key Responsibilities
- HubSpot CRM Management
- Maintain, configure, and optimise HubSpot CRM, including contact/company records, pipelines, deals and activity tracking.
- Build and manage lists, segments, forms, landing pages, workflows and sequences.
- Segment data for targeted outreach based on industry, job title, seniority, behaviour and lifecycle stage.
- Enrich contact records through research, integrations (AI) and data tools.
- Email Marketing & Automation
- Plan, build and execute email campaigns aimed at generating new client and candidate leads.
- Create automated nurture sequences (e.g. cold leads, inactive clients, warm prospects).
- Conduct A/B tests to optimise open rates, click rates and conversion performance.
- Manage email deliverability, sender reputation and compliance (GDPR).
- Content Creation
- Become an expert in target audience mapping, staying up to date with government policy and sector developments (e.g. investment priorities and UK skills shortages) to inform and strengthen our content strategy.
- Produce informed and engaging marketing content including blogs, graphics, case studies, landing pages and email content.
- Ensure all content follows brand guidelines and strengthens market positioning.
- Social Media
- Develop our B2B brand presence across all core channels, attracting clients, and positioning the brand and CEO as thought leaders in the recruitment space.
- Support B2C candidate lead generation with posting, scheduling and reporting, primarily across LinkedIn and Facebook.
- Monitor engagement and flag opportunities for lead follow‑up.
- Lead Generation Support
- Create marketing assets that drive client and candidate leads to the website, job boards and landing pages.
- Support with developing the website and customer journeys to ensure optimum data capture and conversion opportunities.
- Proactively explore and develop PPC and other paid media opportunities for lead generation.
- Monitor campaign conversion performance across all channels.
- Website & SEO Support
- Develop search‑optimised website content and landing pages.
- Assist with SEO tasks such as keyword optimisation and position tracking.
- Ensure pages are effectively designed to convert traffic into leads.
- Support with ongoing website development projects.
- Data, Reporting & Insights
- Track and report on key marketing KPIs including website traffic, leads generated, social engagement and email campaign results.
- Provide weekly insights to improve future campaigns and content performance.
- Conduct competitor and market research to support strategic planning.
- General Marketing Support
- Support the creation of marketing collateral such as decks, literature and case studies.
- Help maintain organised marketing files, calendars, workflows and assets.
- Carry out ad hoc duties and operational tasks as required to support the effective running of the business.
Marketing Executive in Farnworth employer: Workforce Recruitment Group Limited
Join a leading food manufacturing business in Oldford, Frome, where your career can flourish with competitive salaries starting at £31,944 and the potential to reach £38,000. Enjoy a supportive work culture that prioritises employee development, offers full training, and provides excellent benefits including overtime pay, a generous pension contribution, and a range of health and wellbeing support. This is an ideal opportunity for motivated individuals seeking stable, long-term employment in a dynamic environment.
Contact Details:
Workforce Recruitment Group Limited Recruitment Team
