At a Glance
- Tasks: Own our HubSpot CRM and manage targeted email campaigns to drive lead generation.
- Company: Join a dynamic team in Bolton focused on innovative marketing strategies.
- Benefits: Enjoy a competitive salary, professional development, and a vibrant office culture.
- Other info: Great opportunity for career growth in a fast-paced environment.
- Why this job: Make an impact by optimising email campaigns and improving sales performance.
- Qualifications: Organised, data-driven individuals with CRM and email marketing experience.
The predicted salary is between 30000 - 30000 £ per year.
CRM & Email Marketing Executive
Reports to: Head of Sales and Marketing Type: Full-time, Office-based in Bolton Salary: £30,000 per annum
About the Role
We are looking for a highly organised, data-driven CRM & Email Marketing Executive to own our Hub Spot CRM and manage highly targeted email campaigns.
This role is central to driving high-quality lead generation, improving funnel performance, and ensuring our sales team have clean, accurate data and well-nurtured pipelines.
You will manage the full CRM ecosystem, oversee data hygiene and segmentation, build email campaigns and automation workflows, and deliver insights that improve both candidate and client acquisition.
Key Responsibilities
- Hub Spot CRM Management
- Maintain, configure, and optimise Hub Spot CRM, including contact/company records, pipelines, deals, and activity tracking.
- Build and manage lists, segments, forms, landing pages, workflows, and sequences.
- Ensure consistent data practices and CRM adoption across sales and marketing teams.
- Manage integrations with websites and third-party marketing tools.
- Email Marketing & Automation
- Plan, build, and execute email campaigns aimed at generating new client and candidate leads.
- Create automated nurture sequences (e. g., cold leads, inactive clients, warm prospects).
- Write, design, and test email templates with strong CTAs and personalised messaging.
- Conduct A/B tests to optimise open rates, click rates, and conversion performance.
- Monitor and improve email deliverability and compliance (GDPR).
- Manage email deliverability, sender reputation, and compliance (GDPR).
- Data Management & Quality Control
- Conduct regular CRM audits to ensure accurate, complete, and de-duplicated data.
- Segment data for targeted outreach based on industry, job title, seniority, behaviour, and lifecycle stage.
- Enrich contact records through research, integrations (AI), and data tools.
- Maintain reporting accuracy.
- Lead Generation & Funnel Optimisation
- Support inbound and outbound lead-generation initiatives through lists, automation, email sequences, and form optimisation.
- Build flows that convert website visitors, candidates, and prospects into qualified leads.
- Optimise landing pages, forms, CTAs, and website conversion paths for higher lead volume.
- Collaborate with sales team to ensure timely follow-up on new leads.
- Track conversion paths and recommend improvements to drive higher-quality lead flow.
- Analytics & Performance Reporting
- Develop and maintain dashboards reporting on CRM and email performance.
- Track key metrics, including: email engagement (opens, clicks, replies), lead volume and quality, contact lifecycle movement, conversion rates across funnel stages.
- Provide insights and recommendations to improve campaign targeting and effectiveness.
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CRM & Email Marketing Executive in Farnworth employer: Workforce Recruitment Group Limited
Join a leading food manufacturing business in Oldford, Frome, where your career can flourish with competitive salaries starting at £31,944 and the potential to reach £38,000. Enjoy a supportive work culture that prioritises employee development, offers full training, and provides excellent benefits including overtime pay, a generous pension contribution, and a range of health and wellbeing support. This is an ideal opportunity for motivated individuals seeking stable, long-term employment in a dynamic environment.
Contact Details:
Workforce Recruitment Group Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Email Marketing Executive in Farnworth
✨Show Your Creative Side
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We think you need these skills to ace CRM & Email Marketing Executive in Farnworth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Workforce Recruitment Group Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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How to prepare for a job interview at Workforce Recruitment Group Limited
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✨Be Ready for Scenario-Based Questions
At Workforce Recruitment Group Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
