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- Tasks: Own our HubSpot CRM and manage targeted email campaigns to drive lead generation.
- Company: Join a dynamic team focused on innovative marketing strategies.
- Benefits: Competitive salary, career growth opportunities, and a vibrant work culture.
- Other info: Exciting role with potential for professional development and collaboration.
- Why this job: Make an impact by optimising data and enhancing client engagement through creative campaigns.
- Qualifications: Organised, data-driven mindset with experience in CRM and email marketing.
The predicted salary is between 28000 - 28000 £ per year.
We are looking for a highly organised, data-driven CRM & Email Marketing Executive to own our HubSpot CRM and manage highly targeted email campaigns. This role is central to driving high-quality lead generation, improving funnel performance, and ensuring our sales team have clean, accurate data and well-nurtured pipelines. You will manage the full CRM ecosystem, oversee data hygiene and segmentation, build email campaigns and automation workflows, and deliver insights that improve both candidate and client acquisition.
Key Responsibilities
- HubSpot CRM Management
- Maintain, configure, and optimise HubSpot CRM, including contact/company records, pipelines, deals, and activity tracking.
- Build and manage lists, segments, forms, landing pages, workflows, and sequences.
- Ensure consistent data practices and CRM adoption across sales and marketing teams.
- Manage integrations with websites, and third-party marketing tools.
- Email Marketing & Automation
- Plan, build, and execute email campaigns aimed at generating new client and candidate leads.
- Create automated nurture sequences (e.g., cold leads, inactive clients, warm prospects).
- Write, design, and test email templates with strong CTAs and personalised messaging.
- Conduct A/B tests to optimise open rates, click rates, and conversion performance.
- Monitor and improve email deliverability and compliance (GDPR).
- Data Management & Quality Control
- Conduct regular CRM audits to ensure accurate, complete, and de-duplicated data.
- Segment data for targeted outreach based on industry, job title, seniority, behaviour, and lifecycle stage.
- Enrich contact records through research, integrations (AI), and data tools.
- Maintain reporting accuracy.
- Lead Generation & Funnel Optimisation
- Support inbound and outbound lead-generation initiatives through lists, automation, email sequences, and form optimisation.
- Build flows that convert website visitors, candidates, and prospects into qualified leads.
- Optimise landing pages, forms, CTAs, and website conversion paths for higher lead volume.
- Collaborate with sales team to ensure timely follow-up on new leads.
- Track conversion paths and recommend improvements to drive higher-quality lead flow.
- Analytics & Performance Reporting
- Develop and maintain dashboards reporting on CRM and email performance.
- Track key metrics, including:
- Email engagement (opens, clicks, replies)
- Lead volume and quality
- Contact lifecycle movement
- Conversion rates across funnel stages
- Provide insights and recommendations to improve campaign targeting and effectiveness.
Apply now!
CRM & Email Marketing Executive employer: Workforce Recruitment Group Limited
Contact Detail:
Workforce Recruitment Group Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Email Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your email campaigns and CRM management. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRM and email marketing. Be ready to discuss your experience with HubSpot and how you've driven lead generation in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace CRM & Email Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM & Email Marketing Executive. Highlight your experience with HubSpot, email campaigns, and data management. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and email marketing. Share specific examples of your past successes and how they relate to the responsibilities in the job description.
Showcase Your Data Skills: Since this role is all about being data-driven, make sure to highlight any experience you have with analytics and reporting. We love seeing how you've used data to drive decisions and improve campaign performance!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Workforce Recruitment Group Limited
✨Know Your HubSpot Inside Out
Make sure you’re familiar with HubSpot CRM and its features. Brush up on how to manage contact records, build lists, and create workflows. Being able to discuss specific examples of how you've used HubSpot in the past will show your expertise and readiness for the role.
✨Showcase Your Email Campaign Success
Prepare to talk about previous email marketing campaigns you've executed. Highlight your experience with A/B testing, automation, and how you’ve improved open and click rates. Bring data to back up your claims; numbers speak volumes!
✨Demonstrate Data Management Skills
Be ready to discuss your approach to data hygiene and segmentation. Share any strategies you've implemented to ensure accurate and clean data. This is crucial for the role, so showing that you understand the importance of data quality will impress the interviewers.
✨Prepare Insightful Questions
Think of questions that show your interest in the company’s goals and challenges. Ask about their current CRM practices or how they measure the success of their email campaigns. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.