At a Glance
- Tasks: Own our HubSpot CRM and manage targeted email campaigns to drive lead generation.
- Company: Join a dynamic team focused on innovative marketing strategies.
- Benefits: Competitive salary, career growth, and a vibrant work culture.
- Other info: Exciting opportunity for personal and professional development in a fast-paced environment.
- Why this job: Make an impact by optimising data and enhancing client engagement.
- Qualifications: Organised, data-driven mindset with CRM and email marketing experience.
The predicted salary is between 28000 - 28000 £ per year.
We are looking for a highly organised, data-driven CRM & Email Marketing Executive to own our HubSpot CRM and manage highly targeted email campaigns. This role is central to driving high-quality lead generation, improving funnel performance, and ensuring our sales team have clean, accurate data and well-nurtured pipelines.
You will manage the full CRM ecosystem, oversee data hygiene and segmentation, build email campaigns and automation workflows, and deliver insights that improve both candidate and client acquisition.
Key Responsibilities- HubSpot CRM Management
- Maintain, configure, and optimise HubSpot CRM, including contact/company records, pipelines, deals, and activity tracking.
- Build and manage lists, segments, forms, landing pages, workflows, and sequences.
- Ensure consistent data practices and CRM adoption across sales and marketing teams.
- Manage integrations with websites, and third-party marketing tools.
- Email Marketing & Automation
- Plan, build, and execute email campaigns aimed at generating new client and candidate leads.
- Create automated nurture sequences (e.g., cold leads, inactive clients, warm prospects).
- Write, design, and test email templates with strong CTAs and personalised messaging.
- Conduct A/B tests to optimise open rates, click rates, and conversion performance.
- Monitor and improve email deliverability and compliance (GDPR).
- Data Management & Quality Control
- Conduct regular CRM audits to ensure accurate, complete, and de-duplicated data.
- Segment data for targeted outreach based on industry, job title, seniority, behaviour, and lifecycle stage.
- Enrich contact records through research, integrations (AI), and data tools.
- Maintain reporting accuracy.
- Lead Generation & Funnel Optimisation
- Support inbound and outbound lead-generation initiatives through lists, automation, email sequences, and form optimisation.
- Build flows that convert website visitors, candidates, and prospects into qualified leads.
- Optimise landing pages, forms, CTAs, and website conversion paths for higher lead volume.
- Collaborate with sales team to ensure timely follow-up on new leads.
- Track conversion paths and recommend improvements to drive higher-quality lead flow.
- Analytics & Performance Reporting
- Develop and maintain dashboards reporting on CRM and email performance.
- Track key metrics, including: Email engagement (opens, clicks, replies), Lead volume and quality, Contact lifecycle movement, Conversion rates across funnel stages.
- Provide insights and recommendations to improve campaign targeting and effectiveness.
Apply now!
CRM & Email Marketing Executive in Burnley employer: Workforce Recruitment Group Limited
Join a dynamic and innovative team as a CRM & Email Marketing Executive, where your contributions will directly impact lead generation and sales performance. Our company fosters a collaborative work culture that prioritises employee growth through continuous learning opportunities and hands-on experience with cutting-edge marketing tools like HubSpot. Located in a vibrant area, we offer a competitive salary, flexible working arrangements, and a supportive environment that values creativity and initiative.
Contact Details:
Workforce Recruitment Group Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Email Marketing Executive in Burnley
✨Tip Number 1
Get to know the company inside out! Research their values, culture, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRM and email marketing. Use specific examples from your experience to demonstrate your skills and how they align with the role.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your interest in the position can leave a lasting impression. And remember, apply through our website for the best chance!
We think you need these skills to ace CRM & Email Marketing Executive in Burnley
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of CRM & Email Marketing Executive. Highlight your experience with HubSpot, email campaigns, and data management. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and email marketing. Share specific examples of your past successes and how they relate to the responsibilities in the job description.
Showcase Your Data Skills:Since this role is data-driven, make sure to highlight any experience you have with data analysis, CRM audits, or A/B testing. We love seeing candidates who can demonstrate their ability to improve performance through data insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Workforce Recruitment Group Limited
✨Know Your HubSpot Inside Out
Make sure you’re familiar with HubSpot CRM and its features. Brush up on how to manage contact records, build email campaigns, and segment data. Being able to discuss specific examples of how you've used HubSpot in the past will show your expertise and readiness for the role.
✨Showcase Your Data Skills
Prepare to talk about your experience with data management and analytics. Be ready to discuss how you’ve conducted CRM audits, ensured data hygiene, and used data to drive marketing decisions. Highlight any tools or techniques you’ve used to improve lead generation and funnel performance.
✨Bring Your Email Marketing A-Game
Have a few examples of successful email campaigns you’ve executed. Discuss your approach to A/B testing, personalisation, and compliance with GDPR. This will demonstrate your ability to create effective email strategies that align with the company’s goals.
✨Be Ready to Collaborate
This role involves working closely with sales and marketing teams, so be prepared to discuss how you’ve collaborated in the past. Share examples of how you’ve supported lead generation initiatives and optimised conversion paths. Showing that you can work well with others will make you a strong candidate.
