At a Glance
- Tasks: Support multi-channel marketing activities and drive lead generation initiatives.
- Company: Dynamic recruitment brand based in Bolton with a focus on innovation.
- Benefits: Competitive salary, hands-on experience, and opportunities for creativity.
- Other info: Great opportunity for career growth and skill development in marketing.
- Why this job: Join a proactive team and make an impact in the recruitment industry.
- Qualifications: Creative mindset, data-driven approach, and strong organisational skills.
Location: Bolton
Department: Marketing
Reports to: Head of Sales and Marketing
Type: Full-time
Salary: £30,000 per annum
About the Role
We are looking for a proactive data driven and creative Marketing Executive to support multi-channel marketing activity across our recruitment brand. This role is ideal for someone who is hands-on, organised, and eager to contribute to campaigns that drive awareness, engagement, and high-quality leads. You will work closely with the Head of Sales and Marketing to deliver data-driven lead generation initiatives that help grow our brand presence and pipeline.
Key Responsibilities
- HubSpot CRM Management
- Maintain, configure, and optimise HubSpot CRM, including contact/company records, pipelines, deals, and activity tracking.
- Build and manage lists, segments, forms, landing pages, workflows, and sequences.
- Segment data for targeted outreach based on industry, job title, seniority, behaviour, and lifecycle stage.
- Enrich contact records through research, integrations (AI), and data tools.
- Email Marketing & Automation
- Plan, build, and execute email campaigns aimed at generating new client and candidate leads.
- Create automated nurture sequences (e.g., cold leads, inactive clients, warm prospects).
- Conduct A/B tests to optimise open rates, click rates, and conversion performance.
- Manage email deliverability, sender reputation, and compliance (GDPR).
- Content Creation
- Become an expert in target audience mapping, staying up to date with government policy and sector developments (e.g. investment priorities and UK skills shortages) to inform and strengthen our content strategy.
- Produce informed and engaging marketing content including blogs, graphics, case studies, landing pages, and email content.
- Ensure all content follows brand guidelines and strengthens market positioning.
- Social Media
- Develop our B2B brand presence across all core channels, attracting clients, and positioning the brand and CEO as thought leaders in the recruitment space.
- Support B2C candidate lead generation with posting, scheduling, and reporting, primarily across LinkedIn and Facebook.
- Monitor engagement and flag opportunities for lead follow-up.
- Lead Generation Support
- Create marketing assets that drive client and candidate leads to the website, job boards and landing pages.
- Support with developing the website and customer journeys to ensure optimum data capture and conversion opportunities.
- Proactively explore and develop PPC and other paid media opportunities for lead generation.
- Monitor campaign conversion performance across all channels.
- Website & SEO Support
- Develop search optimised website content, and landing pages.
- Assist with SEO tasks such as keyword optimisation and position tracking.
- Ensure pages are effectively designed to convert traffic into leads.
- Support with ongoing website development projects.
- Data, Reporting & Insights
- Track and report on key marketing KPIs including, website traffic, leads generated, social engagement and email campaign results.
- Provide weekly insights to improve future campaigns and content performance.
- Conduct competitor and market research to support strategic planning.
- General Marketing Support
- Support the creation of marketing collateral such as decks, literature, and case studies.
- Help maintain organised marketing files, calendars, workflows, and assets.
- Carry out ad hoc duties and operational tasks as required to support the effective running of the business.
Apply now
Contact Details:
Workforce Recruitment Group Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Bolton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Workforce Recruitment Group Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Workforce Recruitment Group Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Workforce Recruitment Group Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Workforce Recruitment Group Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive in Bolton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Workforce Recruitment Group Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Workforce Recruitment Group Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Workforce Recruitment Group Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Workforce Recruitment Group Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Workforce Recruitment Group Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Workforce Recruitment Group Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
