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- Tasks: Manage HubSpot CRM and create targeted email campaigns to drive lead generation.
- Company: Join a dynamic team focused on innovative marketing strategies.
- Benefits: Enjoy a competitive salary, professional growth, and a vibrant work culture.
- Why this job: Make an impact by optimising marketing efforts and enhancing client engagement.
- Qualifications: Organised, data-driven mindset with experience in CRM and email marketing.
- Other info: Great opportunity for career advancement in a fast-paced environment.
The predicted salary is between 28000 - 28000 £ per year.
Reports to: Head of Sales and Marketing
Type: Full-time, Permanent
Salary: £28,000 per annum
About the Role:
We are looking for a highly organised, data-driven CRM & Email Marketing Executive to own our HubSpot CRM and manage highly targeted email campaigns. This role is central to driving high-quality lead generation, improving funnel performance, and ensuring our sales team have clean, accurate data and well-nurtured pipelines.
You will manage the full CRM ecosystem, oversee data hygiene and segmentation, build email campaigns and automation workflows, and deliver insights that improve both candidate and client acquisition.
Key Responsibilities:
- HubSpot CRM Management
- Maintain, configure, and optimise HubSpot CRM, including contact/company records, pipelines, deals, and activity tracking.
- Build and manage lists, segments, forms, landing pages, workflows, and sequences.
- Ensure consistent data practices and CRM adoption across sales and marketing teams.
- Manage integrations with websites, and third-party marketing tools.
- Plan, build, and execute email campaigns aimed at generating new client and candidate leads.
- Create automated nurture sequences (e.g., cold leads, inactive clients, warm prospects).
- Write, design, and test email templates with strong CTAs and personalised messaging.
- Conduct A/B tests to optimise open rates, click rates, and conversion performance.
- Monitor and improve email deliverability and compliance (GDPR).
- Manage email deliverability, sender reputation, and compliance (GDPR).
- Conduct regular CRM audits to ensure accurate, complete, and de-duplicated data.
- Segment data for targeted outreach based on industry, job title, seniority, behaviour, and lifecycle stage.
- Enrich contact records through research, integrations (AI), and data tools.
- Maintain reporting accuracy.
- Support inbound and outbound lead-generation initiatives through lists, automation, email sequences, and form optimisation.
- Build flows that convert website visitors, candidates, and prospects into qualified leads.
- Optimise landing pages, forms, CTAs, and website conversion paths for higher lead volume.
- Collaborate with sales team to ensure timely follow-up on new leads.
- Track conversion paths and recommend improvements to drive higher-quality lead flow.
- Develop and maintain dashboards reporting on CRM and email performance.
- Track key metrics, including:
- Email engagement (opens, clicks, replies)
- Lead volume and quality
- Contact lifecycle movement
- Conversion rates across funnel stages
Apply now
CRM & Email Marketing Executive in Bolton employer: Workforce Recruitment Group Limited
Contact Detail:
Workforce Recruitment Group Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Email Marketing Executive in Bolton
✨Tip Number 1
Network like a pro! Reach out to people in the industry through LinkedIn or local events. A friendly chat can sometimes lead to job opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your email campaigns and CRM projects. This gives potential employers a taste of what you can do, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRM and email marketing. We recommend using real-life examples from your experience to demonstrate your expertise and problem-solving skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace CRM & Email Marketing Executive in Bolton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM & Email Marketing Executive role. Highlight your experience with HubSpot, email campaigns, and data management. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and email marketing. Share specific examples of your past successes and how they relate to the responsibilities in the job description.
Showcase Your Data Skills: Since this role is all about being data-driven, make sure to highlight any experience you have with data analysis, CRM audits, or A/B testing. We love candidates who can demonstrate their ability to use data to drive results!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Workforce Recruitment Group Limited
✨Know Your HubSpot Inside Out
Make sure you’re familiar with HubSpot CRM and its features. Brush up on how to manage contact records, build lists, and create workflows. Being able to discuss your experience with CRM systems will show that you’re ready to hit the ground running.
✨Showcase Your Email Campaign Success
Prepare examples of email campaigns you've managed in the past. Highlight your approach to A/B testing, personalisation, and how you’ve improved open and click rates. This will demonstrate your hands-on experience and data-driven mindset.
✨Data Management is Key
Be ready to talk about your strategies for maintaining data hygiene and segmentation. Discuss any tools or methods you’ve used to ensure accurate data and how you’ve enriched contact records. This shows you understand the importance of clean data in driving successful campaigns.
✨Analytics Matter
Familiarise yourself with key metrics related to email performance and lead generation. Be prepared to discuss how you’ve used analytics to inform your strategies and improve campaign effectiveness. This will highlight your analytical skills and ability to drive results.