At a Glance
- Tasks: Lead strategic engagement with top industry analysts and shape market perception of Workday.
- Company: Join a global leader in enterprise technology with a focus on innovation and collaboration.
- Benefits: Flexible work options, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment with a commitment to inclusivity and accessibility.
- Why this job: Make a significant impact on how the market views cutting-edge AI solutions.
- Qualifications: 8-12 years in Analyst Relations or related fields with strong communication skills.
The predicted salary is between 80000 - 100000 £ per year.
About The Team
Are you passionate about the power of Analyst Relations? We are a global team of seasoned professionals dedicated to ensuring that market influencers and analysts represent Workday with accuracy and insight.
About The Role
Workday is seeking a strategic and highly influential Analyst Relations Director for EMEA to lead engagement with the region’s most important industry analysts and advisory firms. This role will shape how the market understands Workday’s innovation, differentiation, and leadership across our emerging AI platform strategy. As a senior member of the global Analyst Relations function, this individual will serve as the primary interface between Workday and the EMEA analyst ecosystem, driving high-impact engagements including events, influencing key research, and ensuring consistent narrative alignment across global and regional stakeholders. This role requires a strong blend of strategic storytelling, executive engagement, market intelligence, and program execution, with a focus on elevating Workday’s position in critical evaluations such as Magic Quadrants, Waves, MarketScapes and 9‑Grids.
Key Responsibilities
- Regional AR Strategy & Execution
- Define and execute the EMEA Analyst Relations strategy, aligned to global priorities and regional business objectives.
- Act as the regional lead for analyst engagement, ensuring strong, consistent relationships with top‑tier firms (e.g., Gartner, Forrester, IDC, Fosway).
- Partner with global AR leadership to ensure message consistency.
- Partner closely with EMEA Marketing, Sales, PR and Communications teams.
- Analyst Engagement & Influence
- Build and maintain trusted relationships with key EMEA‑based analysts and influencers.
- Lead strategic briefings, inquiries, and advisory sessions with senior analysts.
- Influence analyst perception through clear, differentiated narratives across Workday’s platform, AI strategy, industry capabilities and partner ecosystem.
- Ensure strong pre‑briefing, fact‑checking, and follow‑through discipline across all engagements.
- Evaluation & Benchmark Leadership
- Own EMEA coordination for major analyst evaluations, including: Gartner Magic Quadrants & Critical Capabilities, Forrester Waves, IDC MarketScapes, Fosway 9‑Grid.
- Drive regional readiness, stakeholder alignment, and execution excellence.
- Translate analyst feedback into clear action plans, strategic insights and competitive positioning strategies.
- Market Intelligence & Insight Synthesis
- Effective use of Spotlight Oz to deliver actionable insights from analyst interactions to regional and global leadership.
- Identify emerging market trends, competitive threats, and perception shifts.
- Partner with Product, Strategy, and Marketing to ensure insights inform roadmaps, messaging, and go‑to‑market strategy.
- Executive & Cross‑Functional Partnership
- Act as a trusted advisor to EMEA executives and product leaders.
- Prepare spokespeople for high‑stakes analyst engagements and events.
- Partner closely with Product Management & Strategy, Product Marketing, Corporate Communications, Regional Sales & Industry teams.
- Event Strategy & Execution
- Lead AR strategy and event execution for major EMEA events (e.g., Workday Rising EMEA, Elevate London & industry conferences).
- Design and execute high‑impact analyst experiences, including 1:1 briefings, roundtables, and advisory sessions.
- Ensure strong pre‑event preparation and post‑event follow‑through.
Basic Qualifications
- 8–12 years of experience in Analyst Relations, Product Marketing, Strategy, or Communications within enterprise technology.
- Strong understanding of the enterprise software landscape, particularly HCM, ERP, and/or AI‑driven platforms.
- Proven experience managing relationships with top‑tier analyst firms (e.g., Gartner, Forrester, IDC, Fosway).
- Experience leading cross‑functional initiatives and senior stakeholder engagement.
Other Qualifications
- Demonstrated success influencing analyst evaluations and market perception.
- Exceptional executive communication and storytelling skills.
- Ability to operate effectively in a matrixed, global organization.
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in‑person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in‑office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you’ll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote “home office” roles also have the opportunity to come together in our offices for important moments that matter.
At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email accommodations@workday.com. At Workday, we value our candidates’ privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers. Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not. In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.
Sr Principal Analyst Relations employer: Workday
Workday is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the opportunity to engage with top-tier industry analysts while shaping the narrative around innovative AI solutions. With a strong commitment to flexible work arrangements, employees can enjoy a balanced schedule that promotes both personal and professional growth, alongside access to valuable resources for career advancement. Located in EMEA, Workday provides a collaborative environment where strategic thinkers can thrive and make a meaningful impact in the enterprise technology landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Sr Principal Analyst Relations
✨Tip Number 1
Network like a pro! Get out there and connect with industry analysts and influencers. Attend events, webinars, and conferences where they hang out. Building those relationships can give you the inside track on opportunities.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to engage with analysts, make sure you have a clear and compelling narrative about your experience and how it aligns with the role. This is your moment to shine!
✨Tip Number 3
Stay informed about market trends and competitor moves. Analysts love candidates who can discuss the latest developments in the industry. Use this knowledge to position yourself as a thought leader during discussions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Workday.
We think you need these skills to ace Sr Principal Analyst Relations
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in Analyst Relations and how it aligns with our needs. We want to see how your skills can elevate Workday's position in the market!
Showcase Your Storytelling Skills:Since this role is all about strategic storytelling, don’t shy away from sharing examples of how you've influenced analyst perceptions in the past. We love a good narrative that showcases your impact!
Highlight Cross-Functional Collaboration:We value teamwork, so be sure to mention any experience you have working with different departments like Marketing, Sales, or Product Management. Show us how you can bridge gaps and drive success across teams!
Apply Through Our Website:Remember, the best way to apply is through our official website. It ensures your application gets to the right hands and helps us keep everything organised. We can't wait to see what you bring to the table!
How to prepare for a job interview at Workday
✨Know Your Analysts
Before the interview, research the key analysts and firms relevant to the role. Understand their recent reports and opinions on Workday and its competitors. This will help you engage in meaningful discussions and demonstrate your knowledge of the industry landscape.
✨Craft Your Story
Prepare a compelling narrative about your experience in Analyst Relations and how it aligns with Workday's goals. Highlight specific examples where you've influenced analyst perceptions or led successful engagements. This storytelling approach will resonate well with the interviewers.
✨Showcase Strategic Thinking
Be ready to discuss how you would define and execute an Analyst Relations strategy for EMEA. Think about how you can align this strategy with global priorities and regional objectives. Presenting a clear plan will show your strategic mindset and readiness for the role.
✨Engage with Confidence
During the interview, demonstrate your ability to build relationships and influence stakeholders. Use examples from your past experiences to illustrate how you've successfully engaged with senior analysts and executives. Confidence in your communication will leave a lasting impression.
