At a Glance
- Tasks: Lead EMEA Analyst Relations, shaping market narratives and engaging with top industry analysts.
- Company: Join a Fortune 500 company revolutionising the future of work with AI technology.
- Benefits: Flexible work schedule, competitive salary, and a supportive, inclusive culture.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by influencing how the world sees our innovative solutions.
- Qualifications: 8-12 years in Analyst Relations or related fields, with strong communication skills.
The predicted salary is between 80000 - 100000 £ per year.
Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. Our culture is rooted in integrity, empathy, and shared enthusiasm. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive.
About the Team
Are you passionate about the power of Analyst Relations? We are a global team of seasoned professionals dedicated to ensuring that market influencers and analysts represent Workday with accuracy and insight. We are seeking a relationship-driven, detail-oriented leader to head our EMEA Analyst Relations program, with a strategic focus on our HCM.
About the Role
Workday is seeking a strategic and highly influential Analyst Relations Director for EMEA to lead engagement with the region’s most important industry analysts and advisory firms. This role will shape how the market understands Workday’s innovation, differentiation, and leadership across our emerging AI platform strategy.
Key Responsibilities
- Regional AR Strategy & Execution
- Define and execute the EMEA Analyst Relations strategy, aligned to global priorities and regional business objectives.
- Act as the regional lead for analyst engagement, ensuring strong, consistent relationships with top-tier firms (e.g., Gartner, Forrester, IDC, Fosway).
- Partner with global AR leadership to ensure message consistency.
- Partner closely with EMEA Marketing, Sales, PR and Communications teams.
- Analyst Engagement & Influence
- Build and maintain trusted relationships with key EMEA-based analysts and influencers.
- Lead strategic briefings, inquiries, and advisory sessions with senior analysts.
- Influence analyst perception through clear, differentiated narratives across Workday’s platform, AI strategy, industry capabilities and partner ecosystem.
- Ensure strong pre-briefing, fact-checking, and follow-through discipline across all engagements.
- Evaluation & Benchmark Leadership
- Own EMEA coordination for major analyst evaluations, including: Gartner Magic Quadrants & Critical Capabilities, Forrester Waves, IDC MarketScapes, Fosway 9-Grid.
- Drive regional readiness, stakeholder alignment, and execution excellence.
- Translate analyst feedback into clear action plans, strategic insights and competitive positioning strategies.
- Market Intelligence & Insight Synthesis
- Effective use of Spotlight Oz to deliver actionable insights from analyst interactions to regional and global leadership.
- Identify emerging market trends, competitive threats, and perception shifts.
- Partner with Product, Strategy, and Marketing to ensure insights inform roadmaps, messaging, and go-to-market strategy.
- Executive & Cross-Functional Partnership
- Act as a trusted advisor to EMEA executives and product leaders.
- Prepare spokespeople for high-stakes analyst engagements and events.
- Partner closely with: Product Management & Strategy, Product Marketing, Corporate Communications, Regional Sales & Industry teams.
- Event Strategy & Execution
- Lead AR strategy and event execution for major EMEA events (e.g., Workday Rising EMEA, Elevate London & industry conferences).
- Design and execute high-impact analyst experiences, including 1:1 briefings, roundtables, and advisory sessions.
- Ensure strong pre-event preparation and post-event follow-through.
Basic Qualifications
8–12 years of experience in Analyst Relations, Product Marketing, Strategy, or Communications within enterprise technology. Strong understanding of the enterprise software landscape, particularly HCM, ERP, and/or AI-driven platforms. Proven experience managing relationships with top-tier analyst firms (e.g., Gartner, Forrester, IDC, Fosway). Experience leading cross-functional initiatives and senior stakeholder engagement.
Other Qualifications
Demonstrated success influencing analyst evaluations and market perception. Exceptional executive communication and storytelling skills. Ability to operate effectively in a matrixed, global organization.
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work.
At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills.
Sr Principal Analyst Relations in London employer: Workday
At Workday, we pride ourselves on fostering a vibrant and inclusive work culture that champions integrity, empathy, and collaboration. As a Fortune 500 leader in AI-driven solutions, we offer our employees unparalleled growth opportunities, the freedom to innovate, and a supportive environment where every voice is valued. With a flexible work approach that balances in-person engagement and remote flexibility, you’ll thrive alongside passionate colleagues dedicated to making a meaningful impact in the world of enterprise technology.
StudySmarter Expert Advice🤫
We think this is how you could land Sr Principal Analyst Relations in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you not only answer questions but also ask insightful ones that show you're genuinely interested in being part of the team.
✨Tip Number 3
Practice your storytelling skills! When discussing your experience, frame it in a way that highlights your achievements and how they relate to the role. Use the STAR method (Situation, Task, Action, Result) to keep your answers structured and impactful.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. It shows your enthusiasm for the role and gives you another chance to reiterate why you’re a great fit.
We think you need these skills to ace Sr Principal Analyst Relations in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for Analyst Relations shine through! We want to see how your passion aligns with our mission to shape the future of work.
Tailor Your Narrative:Make sure to customise your application to highlight your experience in enterprise technology and analyst engagement. We love seeing how your unique story fits into our vision at Workday!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to spot. Remember, less is often more!
Apply Through Our Website:Don’t forget to submit your application through our official website. It’s the best way to ensure it gets to us directly, and we can’t wait to hear from you!
How to prepare for a job interview at Workday
✨Know Your Stuff
Before the interview, dive deep into Workday's products and services, especially around HCM and AI platforms. Familiarise yourself with recent news, analyst reports, and any major updates. This will not only show your enthusiasm but also help you engage in meaningful conversations about how you can contribute.
✨Build Relationships
Analyst Relations is all about connections. Think about how you can demonstrate your relationship-building skills during the interview. Share examples of how you've successfully engaged with analysts or stakeholders in the past, and be ready to discuss your approach to maintaining those relationships.
✨Craft Your Narrative
Prepare a clear and compelling narrative about your professional journey and how it aligns with Workday’s mission. Highlight your experience in influencing market perception and your strategic storytelling abilities. This will help you stand out as a candidate who can effectively communicate Workday's value to analysts.
✨Ask Insightful Questions
Interviews are a two-way street. Prepare thoughtful questions that reflect your understanding of the role and the company. Inquire about the current challenges in Analyst Relations at Workday or how the team collaborates with other departments. This shows your genuine interest and helps you assess if it's the right fit for you.
