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For Companies At a Glance
- Tasks: Lead high-impact executive events and create premium experiences for senior leaders across EMEA.
- Company: Join a Fortune 500 AI platform shaping the future of work with a supportive culture.
- Benefits: Enjoy a collaborative environment, growth opportunities, and the chance to make a real impact.
- Other info: Dynamic role with frequent travel across EMEA and opportunities for professional development.
- Why this job: Inspire brighter workdays while tackling big challenges with a team that has your back.
- Qualifications: 7+ years in B2B event marketing with experience in executive-level events.
The predicted salary is between 48000 - 84000 ÂŁ per year.
Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. Our culture is rooted in integrity, empathy, and shared enthusiasm. We look for curious minds and courageous collaborators who bring sun‑drenched optimism and drive.
About The Team
Adaptive Planning is a new business unit within Workday and is rapidly building its own Marketing organization to operate both independently and collaboratively with the rest of Workday. Our Marketing organisation is a high‑impact, fast‑moving group responsible for shaping how Adaptive shows up in the market – from demand generation and customer engagement to product launches and brand storytelling.
About The Role
As Senior Event Marketing Manager for Adaptive Planning, you’ll own the strategy and execution of high‑impact, executive‑level events across EMEA for the Adaptive Planning Business unit. These will range from intimate C‑suite dinners and hospitality programs to flagship trade shows and Workday‑led conferences. This role sits at the intersection of brand, pipeline, and executive engagement, and is critical to how we show up with senior finance and business leaders across the region.
You’ll be responsible for designing experiences that feel thoughtful, premium, and commercially effective—events that senior executives actually want to attend and that sales and product leaders see as indispensable to revenue growth. You’ll partner closely with regional sales leadership, product marketing, and corporate events teams, while navigating the complexity of a global brand with local nuance.
This is a hands‑on, highly visible role for someone who combines flawless execution with strong strategic instincts, commercial acumen, and calm leadership under pressure.
- Own the end‑to‑end strategy and execution of executive events, hospitality programs, trade shows, and Workday conferences across EMEA.
- Design and deliver C‑suite–caliber experiences that drive senior‑level engagement and pipeline impact.
- Lead planning and on‑site execution for major industry trade shows and Workday flagship events, including sponsorship strategy, booth experience, session programming, and executive presence.
- Partner closely with Sales, Product Marketing, Growth Marketing, and Customer Success to align events to our GTM priorities and target accounts.
- Serve as a trusted partner to senior sales leaders, supporting executive meetings, customer engagements, and bespoke hospitality moments.
- Manage budgets, vendors, agencies, and venues with precision—balancing premium experiences with disciplined ROI.
- Own event measurement and reporting, including attendance quality, executive engagement, pipeline influence, and post‑event outcomes.
- Ensure events reflect Workday brand standards while tailoring experiences for local markets and cultural nuance.
- Act as a calm, authoritative leader on‑site—anticipating issues, solving in real time, and delivering consistently high‑quality execution.
About You
Basic Qualifications
- 7+ years of experience in B2B event marketing, field marketing, or experiential marketing.
- Proven ownership of executive‑level events and hospitality programs, including C‑suite audiences.
- Hands‑on experience delivering large‑scale trade shows and conferences (planning through on‑site execution).
- Experience working in a matrixed, global organisation, partnering across regions and functions.
- Strong project management skills with the ability to juggle multiple complex programs simultaneously.
- Willingness to travel across EMEA frequently, as needed.
Other Qualifications
- Experience in enterprise SaaS, technology, or professional services environments.
- Proficiency in German or French is preferred.
- Track record of partnering effectively with senior sales and executive stakeholders.
- Strong commercial mindset—able to connect event strategy to pipeline, revenue.
Senior Event Marketing Manager - Adaptive Planning in London employer: Workday
Contact Detail:
Workday Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Event Marketing Manager - Adaptive Planning in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the field. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Leverage social media to showcase your expertise. Share insights, articles, and your own experiences related to event marketing. This not only builds your personal brand but also attracts potential employers who are looking for passionate candidates.
✨Tip Number 3
Prepare for interviews by researching the company culture and values. Tailor your responses to reflect how your experience aligns with their mission. Show them you’re not just a fit for the role, but for the team too!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our awesome team.
We think you need these skills to ace Senior Event Marketing Manager - Adaptive Planning in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for event marketing shine through! We want to see how your experiences align with our mission of creating meaningful events that engage senior executives.
Tailor Your CV: Make sure to customise your CV for the Senior Event Marketing Manager role. Highlight your experience with executive-level events and how you've successfully driven engagement and pipeline impact in the past.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Share specific examples of your past successes in event marketing and how you can bring that expertise to our Adaptive Planning team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Workday!
How to prepare for a job interview at Workday
✨Know Your Audience
Before the interview, research the company’s culture and values. Understand what makes their events stand out and how they engage with senior executives. Tailor your responses to show that you can create experiences that resonate with C-suite audiences.
✨Showcase Your Experience
Prepare specific examples from your past roles where you successfully managed high-impact events. Highlight your strategic thinking, execution skills, and how you measured success. This will demonstrate your capability to handle the responsibilities of the Senior Event Marketing Manager role.
✨Emphasise Collaboration
Since this role involves working closely with various teams, be ready to discuss how you’ve effectively partnered with sales, product marketing, and other stakeholders in previous positions. Share stories that illustrate your ability to navigate complex relationships and drive results together.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific challenges related to event planning and execution. Think through potential scenarios, such as managing a last-minute change or dealing with difficult stakeholders, and prepare your approach to these situations.