At a Glance
- Tasks: Lead the go-to-market strategy for innovative payroll products using AI.
- Company: Join a Fortune 500 company shaping the future of work with integrity and empathy.
- Benefits: Flexible work options, competitive salary, and comprehensive benefits package.
- Other info: Collaborative culture focused on growth, innovation, and meaningful work.
- Why this job: Make a real impact by launching cutting-edge payroll solutions that simplify work for everyone.
- Qualifications: 8+ years in B2B SaaS marketing with strong relationship-building skills.
The predicted salary is between 96000 - 144000 £ per year.
Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. Our culture is rooted in integrity, empathy, and shared enthusiasm. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive.
About the Team
The Workforce Management and Payroll Product Marketing team is responsible for strategically representing Workday’s workforce management and payroll products globally. We lead the differentiated positioning of Workday with prospects, customers, and analysts, and ensure our field teams are enabled to tell a clear, compelling story. Over the next year, the team will focus on launching new offerings that deliver on our agentic AI vision and expand our global coverage, equipping sales to position payroll effectively and driving alignment across all teams involved in payroll GTM.
We value honesty, collaboration, and high-quality work. We have fun while acting as connectors across the organization, bringing product, marketing, and sales together to deliver impact.
About the Role
As the Principal Product Marketing Manager, Payroll, you will facilitate the GTM strategy for our payroll products, with a focus on launching our latest AI innovations. You will ensure our agentic and AI-enabled payroll vision is translated into practical value for global buyers. In this role, you will:
- Evolve market and competitor research by leveraging AI-driven insights to inform real-time GTM recommendations and messaging pivots.
- Research and analyze competitor and market dynamics and apply findings to messaging and GTM recommendations.
- Partner with Product and Sales to articulate how Workday’s AI and automation capabilities solve traditional payroll complexities.
- Facilitate the creation of presentations, programs, marketing assets, and sales materials tailored to buyer audiences, analysts, and influencers.
- Ensure go-to-market strategies and plans deliver high impact in unison with integrated marketing teams.
About You
Basic Qualifications
- 8+ years of experience in B2B SaaS product marketing, with a proven ability to lead complex portfolios like HCM or Payroll.
- Expert at building trusted relationships with senior leaders and driving alignment across a matrixed, global organization.
- Skilled at turning intricate concepts into clear, differentiated narratives that highlight the transition from manual processing to automated, "agentic" workflows.
- Ability to explain the "how" behind product features to non-technical audiences.
Other Qualifications
- Experience working with global payroll software, services, or aggregators in a sales, marketing, or related capacity.
- Proven ability to navigate the complexities of multi-country payroll and payroll buyer challenges.
- A track record of not just creating marketing plans, but optimizing the process of marketing—specifically through the pilot or adoption of AI tools to increase team efficiency.
- Highly confident public speaker with the ability to serve as a primary product evangelist with executives, industry analysts, and large audiences at marquee events.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans. At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills.
Principal Product Marketing Manager, Payroll in London employer: Workday
At Workday, we pride ourselves on being an exceptional employer, fostering a culture of integrity, empathy, and collaboration. Our commitment to employee growth is evident through our flexible work approach, which balances in-person connection with remote flexibility, allowing you to thrive both personally and professionally. Join us in shaping the future of work while enjoying competitive benefits and the support of a team that truly has your back.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Product Marketing Manager, Payroll in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Workday and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Workday are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Workday on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Workday. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Principal Product Marketing Manager, Payroll in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Workday. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Workday:Show us that you’ve done your homework! In your application, briefly mention what you admire about Workday’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Workday
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Workday will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Workday, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
