At a Glance
- Tasks: Lead EMEA partner marketing strategy and execute impactful programs across the region.
- Company: Join Workday, a leader in innovative HR and finance solutions.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on collaboration and innovation.
- Why this job: Make a real impact on how top organisations in EMEA operate.
- Qualifications: 10+ years in B2B marketing with strong leadership and analytical skills.
The predicted salary is between 80000 - 100000 £ per year.
Our EMEA Marketing team at Workday leads the go-to-market strategy across the region, driving awareness, demand, and pipeline in close partnership with Sales, Global Partner Organization and Product. We operate as one team, combining global best practices with deep local market insight to deliver relevant, high-impact programs. Joining us means influencing how some of the most innovative organizations in EMEA run HR, finance and planning. You’ll work in a culture that values collaboration, integrity, and innovation, with real ownership and visibility.
As Principal, EMEA Partner Marketing, you will define the EMEA strategy and run partner marketing programs that support Workday’s growth and sales goals across the region. Sitting in the EMEA Marketing CoE, you will maintain a tight connection with GPO sales leadership to ensure alignment with regional priorities. You will directly own and execute programs in the UKI market and oversee a small virtual team of contractors in France and Germany who support partner marketing across the rest of EMEA.
- Define and own the EMEA Partner Marketing strategy with EMEA Marketing and GPO sales leaders, aligning to regional priorities and securing executive sponsorship.
- Build and scale partner-led demand programs that help Partner Managers hit sourced pipeline and revenue goals, with clear enablement and performance tracking.
- Develop strong marketing relationships with key partners (e.g., GSIs, technology partners) and integrate them into EMEA and local marketing initiatives to build reputation and drive demand.
- Support partner enablement and engagement (e.g., Partner Summits, Partner Days, ongoing communications) in close collaboration with Global Partner Marketing.
- Own the EMEA Partner Marketing plan, budget and MDF alignment and maintain a clear EMEA partner marketing activity calendar.
- Use global dashboards and reporting to demonstrate impact, optimize programs, and support business reviews with concise, data-driven insights.
Qualifications:
- Proven track record building strategic partner relationships and leading marketing programs across EMEA.
- Demonstrated success working in matrixed organizations, balancing global, regional, and local priorities.
- Leadership experience, with a track record of developing and influencing marketing professionals.
- Experience designing and executing integrated, multi-channel programs that drive measurable pipeline and revenue impact.
- Strategic, hands-on operator with strong execution rigor and attention to detail.
- 10+ years of B2B marketing experience in technology-oriented companies (software/SaaS/AI), with significant exposure to Partner, Channel and/or Field Marketing.
- Strong analytical skills and confidence using data to guide decisions, optimize investments, and report results.
- Outstanding written and verbal communication skills; able to influence and build consensus with senior internal and external stakeholders.
- High level of agility and ability to prioritize in a fast-moving environment.
- Proactive, candid self-starter who takes ownership and drives outcomes.
- Strong executive presence and confidence representing Workday with senior partners and leaders.
Principal of EMEA Partner Marketing in London employer: Workday
At Workday, we pride ourselves on being an exceptional employer that fosters a culture of collaboration, integrity, and innovation. As the Principal of EMEA Partner Marketing, you will have the opportunity to shape impactful marketing strategies while working alongside a talented team in a dynamic environment that values your contributions. With a strong focus on employee growth and development, we offer unique advantages such as the chance to influence leading organisations across EMEA and the flexibility of managing a virtual team, all while enjoying a supportive work culture that encourages ownership and visibility.
