Sr Events Content Manager

Your work days are brighter here. At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. One thing that really set us apart was our culture, driven by our value of putting our people first. The happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is essential for success in business. We look after our people, communities, and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and passion; it’s what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

The Workday EMEA Events and Experience Marketing Team plans and executes the Workday pan-EMEA flagship events. Aligning closely with their global and regional colleagues, their mission is to support the organisational objectives and deliver perfection whilst representing Workday.

About the Role

Reporting to the Senior Director, EMEA Events Marketing, the EMEA Event Content Manager will lead the content development life-cycle for regional Workday proprietary events in EMEA. We are looking for a person with strong programme management expertise with the ability to collaborate and influence across a broad set of team members. We need someone who has a keen eye for maintaining a comprehensive and cohesive content strategy, but also able to be responsible for the day-to-day details to deliver outstanding content programmes for events. Strong communication and teamwork skills are essential to work across the organisation and with customers.

The role will involve:

• Establishing and delivering process, meetings, and timelines for content development and curation.
• Partnering closely with the Global Curriculum team, product strategy, marketing, communications, customer success, and services to craft a content framework in alignment with the overarching event content strategy and audience demographic that improves attendee learning experience.
• Leading a team of EMEA Track Leads - comprised of Senior Product Marketing Managers.
• Working with Event Technology teams to develop structure for Global Call for Papers sites, Website Session Catalog, and Event Speaker Resource Centers, participating in testing and launch plans.
• Coordinating content logistics and speaker management.
• Maintaining speaker resource center and content management tool.
• Handling content editorial reviews with internal and external resources to ensure timelines are met and all data and messaging is accurate and aligned.
• Establishing a process to coordinate all elements of presentation development, reviews, completion, and delivery.
• Assisting with pre-event attendee marketing and communications, with personalised learning paths to generate program interest, content relevance, and session registration.
• Working with the Digital team on event live stream & demand program management as needed.
• Handling localisation process of US generated content.
• Tracking and running session attendance and making adjustments to content plan and promotion based on interest.
• Preparing post-event content reports and making recommendations on future content programmes based on analysis and insights.
• Maintaining visibility across events in relation to content to identify and report commonalities, issues, or opportunities across program areas.

About You

Basic Qualifications:

• 5 years + proven ability in content management/program management, specifically for large scale, global events.
• Demonstrable ability to work well across all levels of organisation, with high levels of tact and subtlety.

Other Qualifications:

• Resourceful, self-starter who works well as part of a team.
• Excellent program management and interpersonal skills.
• Excellent computer and technology skills (experience with Google Docs, MS Office Applications - Word, Excel, PowerPoint, etc).
• Ability to travel.

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you’ll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together.

About Workday

At Workday, our employees have always been our number one Core Value. We understand that everyone has unique experiences and perspectives which is why our mission is to create a safe space where all people and ideas are welcomed. Our commitment to value inclusion, belonging, and equity (VIBE) and creating a brighter workday for all is the cornerstone of all we do. Join us! Workday is a leading provider of enterprise cloud applications for finance and human resources. Founded in 2005, Workday delivers financial management, human capital management, and analytics applications designed for the world’s largest companies, educational institutions, and government agencies.