At a Glance
- Tasks: Lead and shape event strategies across the EMEA region for impactful experiences.
- Company: Join Workday, a leading global SaaS company with a focus on innovation.
- Benefits: Enjoy a flexible work environment and opportunities for professional growth.
- Other info: Collaborate with diverse teams in a dynamic and engaging work culture.
- Why this job: Make a real impact by driving successful events that connect customers and partners.
- Qualifications: 10+ years in B2B event marketing with strong project management skills.
The predicted salary is between 50000 - 65000 £ per year.
Workday, Inc. is seeking a Principal EMEA Events and Experience Marketing Manager to shape event strategies across the EMEA region. This senior role focuses on leading a portfolio of events from planning through execution, collaborating closely with multiple departments to drive measurable business outcomes.
Candidates should have over 10 years of relevant experience in B2B event marketing within a global SaaS or tech environment. The position requires strong project management skills and expertise in logistics and production.
Workday emphasizes a flexible work environment, and the role involves in-person engagements with customers and partners.
Senior EMEA Events & Experience Marketing Lead employer: Workday, Inc.
Workday, Inc. is an exceptional employer that fosters a dynamic and flexible work environment, perfect for professionals seeking to make a significant impact in the tech industry. With a strong emphasis on collaboration and innovation, employees are encouraged to grow their skills and advance their careers while leading exciting events across the EMEA region. The company's commitment to employee well-being and professional development makes it a rewarding place to work for those passionate about B2B marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Senior EMEA Events & Experience Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Workday, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Workday, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Workday, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Workday, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior EMEA Events & Experience Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Workday, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Workday, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Workday, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Workday, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Workday, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Workday, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
