At a Glance
- Tasks: Empower teams with data-driven insights to optimise marketing strategies and drive business performance.
- Company: Join a Fortune 500 company shaping the future of work with integrity and empathy.
- Benefits: Flexible work options, competitive salary, and a supportive culture focused on growth.
- Other info: Collaborative environment with opportunities for fun and meaningful work.
- Why this job: Make a real impact by guiding marketing decisions with your analytical expertise.
- Qualifications: 13+ years in Strategy and Analytics, with strong B2B marketing knowledge.
The predicted salary is between 88900 - 133300 £ per year.
Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.
About the Team: It's fun to work in a company where people truly believe in what they're doing. At Workday, we're committed to bringing passion for data and a focus on actionable insights to the Marketing organization. We work hard, and we're serious about what we do. But we like to have a good time, too. In fact, we run our company with that principle in mind every day: One of our core values is fun.
About the Role: We are seeking an experienced, highly motivated, and highly skilled Advisory and Analytics Expert to join the Marketing Advisory team. In this role, you will partner with the EMEA Marketing team to empower them to make data-driven business decisions, diving deep into data to discover key business trends and surface meaningful insights, and advising stakeholders with actionable recommendations to solve key challenges. This role involves analyzing and synthesizing metrics, trends, and data to identify and communicate strategic opportunities. You will collaborate with various supporting functions, leveraging and discovering valuable insights into Marketing effectiveness, to guide the team in maximizing conversion, pipeline impact, and overall business performance. You will be responsible for understanding and representing the unique needs of the EMEA business, and leveraging your extensive expertise to drive strategic alignment and achieve business goals.
Responsibilities:
- Data Synthesis & Business Recommendations: Synthesize complex data analyses into actionable business recommendations, driving data-based decisions and improvements.
- Advisory Analytics Portfolio: Guide and advise on efforts to build, enhance, and consolidate our Global Portfolio of Analytics to provide insights for the Advisory team representing the specific interests of EMEA in the global business.
- Investigations: Conduct ad-hoc data analysis to quickly answer critical business questions, anticipate future trends, and support strategic initiatives.
- Strategic Marketing Guidance: Provide expert guidance to the EMEA team, offering insights and perspective on data trends to optimize Marketing strategies and address performance challenges.
- Proactive Insights: Perform discovery analyses to answer business questions and support strategic initiatives.
- Advisory Roadmap: Work with the various global advisors on common challenges and construct a roadmap to tackle cross functionally with our partners in Analytics, Optimization, and BI with a focus on advocating for the EMEA team.
About You
Basic Qualifications:
- 13+ years of experience in Strategy, Analytics and Finance roles.
- Proven expertise in marketing principles, practices, and strategies.
- Deep understanding of Marketing and Sales principles, practices, and strategies in B2B Enterprise SaaS.
- Strong analytical, problem-solving, communication, and presentation skills.
- Strong familiarity with Salesforce, Marketo, Snowflake, AWS, or similar systems.
- Proven proficiency in data visualization tools (Tableau and/or Sigma) and SQL.
Other Qualifications:
- Hands-on experience with Salesforce reporting and data extraction.
Our Approach to Flexible Work: With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Equal Opportunity & Diversity: Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records. Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans. At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills.
Principal Marketing Advisor in London employer: Workday, Inc.
Workday, Inc. is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to thrive in a hybrid environment while leading innovative sales strategies in the Retail and Hospitality sectors. With a strong emphasis on professional development and growth opportunities, employees are encouraged to expand their skills and advance their careers, all while contributing to meaningful projects that inspire brighter work days.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Marketing Advisor in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Workday, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Workday, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Workday, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Workday, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Principal Marketing Advisor in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Workday, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Workday, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Workday, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Workday, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Workday, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Workday, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
