At a Glance
- Tasks: Lead EMEA partner marketing strategy and execute impactful programs.
- Company: Join a Fortune 500 AI platform shaping the future of work.
- Benefits: Flexible work environment, competitive salary, and career growth opportunities.
- Other info: Work in a dynamic team with a focus on integrity and shared enthusiasm.
- Why this job: Make a real impact in a collaborative culture focused on innovation.
- Qualifications: 10+ years in B2B marketing with strong analytical and leadership skills.
The predicted salary is between 80000 - 100000 £ per year.
Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.
About the Team Our EMEA Marketing team at Workday leads the go‐to‐market strategy across the region, driving awareness, demand, and pipeline in close partnership with Sales, Global Partner Organization and Product. We operate as one team, combining global best practices with deep local market insight to deliver relevant, high‐impact programs. Joining us means influencing how some of the most innovative organizations in EMEA run HR, finance and planning. You’ll work in a culture that values collaboration, integrity, and innovation, with real ownership and visibility.
About the Role As Principal, EMEA Partner Marketing, you will define the EMEA strategy and run partner marketing programs that support Workday’s growth and sales goals across the region. Sitting in the EMEA Marketing CoE, you will maintain a tight connection with GPO sales leadership to ensure alignment with regional priorities. You will directly own and execute programs in the UKI market and oversee a small virtual team of contractors in France and Germany who support partner marketing across the rest of EMEA.
Key Responsibilities
- Strategy and Planning: Define and own the EMEA Partner Marketing strategy with EMEA Marketing and GPO sales leaders, aligning to regional priorities and securing executive sponsorship.
- Partner-Led Demand Generation: Build and scale partner‐led demand programs that help Partner Managers hit sourced pipeline and revenue goals, with clear enablement and performance tracking.
- Partner Co‐Marketing: Develop strong marketing relationships with key partners (e.g., GSIs, technology partners) and integrate them into EMEA and local marketing initiatives to build reputation and drive demand.
- Market to Partners: Support partner enablement and engagement (e.g., Partner Summits, Partner Days, ongoing communications) in close collaboration with Global Partner Marketing.
- Program & Budget Management: Own the EMEA Partner Marketing plan, budget and MDF alignment and maintain a clear EMEA partner marketing activity calendar.
- Performance & Insight: Use global dashboards and reporting to demonstrate impact, optimize programs, and support business reviews with concise, data‐driven insights.
About You
Basic Qualifications
- 10+ years of B2B marketing experience in technology‐oriented companies (software/SaaS/AI), with significant exposure to Partner, Channel and/or Field Marketing.
- Proven track record building strategic partner relationships and leading marketing programs across EMEA.
- Experience designing and executing integrated, multi‐channel programs that drive measurable pipeline and revenue impact.
- Strong analytical skills and confidence using data to guide decisions, optimize investments, and report results.
- Demonstrated success working in matrixed organizations, balancing global, regional, and local priorities.
- Leadership experience, with a track record of developing and influencing marketing professionals.
- Strategic, hands‐on operator with strong execution rigor and attention to detail.
Other Qualifications
- Outstanding written and verbal communication skills; able to influence and build consensus with senior internal and external stakeholders.
- Proactive, candid self‐starter who takes ownership and drives outcomes.
- High level of agility and ability to prioritize in a fast‐moving environment.
- Strong executive presence and confidence representing Workday with senior partners and leaders.
Our Approach to Flexible Work With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote 'home office' roles also have the opportunity to come together in our offices for important moments that matter. At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email.
Principal, EMEA Partner Marketing in London employer: Workday, Inc.
At Workday, we pride ourselves on fostering a vibrant and inclusive work culture that champions collaboration, integrity, and innovation. As a Principal in EMEA Partner Marketing, you'll not only have the opportunity to shape impactful marketing strategies but also benefit from our commitment to employee growth through flexible work arrangements and a supportive environment that encourages taking risks and developing skills. Join us in London, where your contributions will directly influence how leading organisations manage their HR, finance, and planning, all while being part of a team that truly has your back.
StudySmarter Expert Advice🤫
We think this is how you could land Principal, EMEA Partner Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Workday, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Workday, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Workday, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Workday, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Principal, EMEA Partner Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Workday, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Workday, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Workday, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Workday, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Workday, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Workday, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
