At a Glance
- Tasks: Drive lead generation and qualification to build a strong sales pipeline.
- Company: Join a Fortune 500 AI platform shaping the future of work.
- Benefits: Flexible work schedule, supportive culture, and opportunities for growth.
- Other info: Collaborative environment with a focus on personal and professional development.
- Why this job: Be part of an innovative team transforming how organisations use knowledge.
- Qualifications: 1-2 years in sales or commercial roles; top-tier university experience preferred.
The predicted salary is between 30000 - 40000 £ per year.
Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.
About the Team
About Sana: Sana is an AI lab building superintelligence for work. We believe organizations can accomplish their missions faster when teams can effortlessly access knowledge, automate repetitive work, and learn anything with the help of agentic AI. As part of Workday, we are committed to building AI that augments people. If that’s a mission that excites you, you’re in the right place.
About the Role: Sana's GTM team is responsible for bringing the Sana products to market. This includes identifying emerging needs and trends in markets and helping shape our products, identifying strategic needs of the world's most important organizations, understanding how Sana can solve their challenges, and shaping the future structure of Sana's GTM motion. The scope of the GTM team spans across products and geographies, focusing on new market expansion, strategic sales, and setting the blueprint, tools, and ways of working to enable us to scale. Sana is leading the way in an unprecedented time, with AI enabling change that will be more significant than the internet revolution. In this unprecedented moment, what we do one day can be obsolete the next. This requires extreme intuition, strategic minds, bold tradeoffs, and not least, grit. For the right person, it's equally challenging as it is rewarding, as we're doing something every day worth recounting to future generations.
GTM Associates serve as the first touchpoint with stakeholders at leading global organizations, driving lead generation and qualification to build a strong sales pipeline. Working in close partnership with leadership, they help shape our go-to-market motion in an evolving market. This is a focused individual contributor role with one core mission: sourcing high-value deals.
About You
- Curious: You seek to learn and see challenges as growth opportunities.
- Knowledge pioneer: You're passionate about transforming how people interact with and use knowledge to reach new heights of thinking.
- Growth-focused: Brings energy and dedication to exceed goals and inspire excellence in others.
- Excellence driven: You consistently deliver high-quality work at pace, setting and exceeding ambitious standards.
- Self-guided: You drive your own work, take initiative from day one, working autonomously while prioritising learning and impact.
What you bring:
- Experience at a top-tier university and/or 1-2 years of experience in a commercial or sales function at a B2B startup.
- Ability to assess markets and identify high-value opportunities, backed by tactical execution skills to convert insights into results.
- First-principles thinking and enthusiasm for solving complex problems with a “roll up your sleeves” mentality and bias for action.
- Multilingual proficiency (fluent Dutch or Spanish is valued for our European markets team, and any Mandarin is a welcome bonus for our APAC team).
- Collaborative nature and team-focused approach.
Our Approach to Flexible Work: With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote 'home office' roles also have the opportunity to come together in our offices for important moments that matter.
At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email accommodations@workday.com.
GTM Associate employer: Workday, Inc.
At Workday, we pride ourselves on fostering a vibrant and inclusive work culture that empowers our employees to thrive. As a leading AI platform based in London, we offer exceptional growth opportunities, a commitment to employee well-being, and the chance to work alongside passionate colleagues who are dedicated to making a meaningful impact. With our flexible work approach, you can enjoy a balanced lifestyle while contributing to innovative solutions that shape the future of work.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Associate
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Workday, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Workday, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Workday, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Workday, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace GTM Associate
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Workday, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Workday, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Workday, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Workday, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Workday, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Workday, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
