At a Glance
- Tasks: Lead EMEA Analyst Relations, shaping market narratives and engaging with top industry analysts.
- Company: Join a Fortune 500 company revolutionising the future of work with AI technology.
- Benefits: Flexible work environment, competitive salary, and opportunities for personal growth.
- Other info: Collaborative culture focused on integrity, empathy, and shared enthusiasm.
- Why this job: Make a real impact by influencing how the world sees our innovative solutions.
- Qualifications: 8-12 years in Analyst Relations or related fields, with strong communication skills.
The predicted salary is between 80000 - 100000 £ per year.
We are obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we are shaping the future of work so teams can reach their potential and focus on what matters most. Our culture is rooted in integrity, empathy, and shared enthusiasm. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive.
Are you passionate about the power of Analyst Relations? We are a global team of seasoned professionals dedicated to ensuring that market influencers and analysts represent Workday with accuracy and insight. We are seeking a relationship-driven, detail-oriented leader to head our EMEA Analyst Relations program, with a strategic focus on our HCM. Our team thrives on high-visibility results, working closely with executive leadership and global customers to shape the market narrative.
Workday is seeking a strategic and highly influential Analyst Relations Director for EMEA to lead engagement with the region's most important industry analysts and advisory firms. This role will shape how the market understands Workday's innovation, differentiation, and leadership across our emerging AI platform strategy. This individual will serve as the primary interface between Workday and the EMEA analyst ecosystem, driving high-impact engagements including events, influencing key research, and ensuring consistent narrative alignment across global and regional stakeholders.
Regional AR Strategy & Execution
- Define and execute the EMEA Analyst Relations strategy, aligned to global priorities and regional business objectives.
- Act as the regional lead for analyst engagement, ensuring strong, consistent relationships with top-tier firms (e.g., Gartner, Forrester, IDC, Fosway).
- Partner with global AR leadership to ensure message consistency.
- Partner closely with EMEA Marketing, Sales, PR and Communications teams.
Analyst Engagement & Influence
- Build and maintain trusted relationships with key EMEA-based analysts and influencers.
- Lead strategic briefings, inquiries, and advisory sessions with senior analysts.
- Influence analyst perception through clear, differentiated narratives across Workday's platform, AI strategy, industry capabilities and partner ecosystem.
- Ensure strong pre-briefing, fact-checking, and follow-through discipline across all engagements.
Evaluation & Benchmark Leadership
- Own EMEA coordination for major analyst evaluations, including Gartner Magic Quadrants & Critical Capabilities, Forrester Waves, IDC MarketScapes, and Fosway 9-Grid.
- Drive regional readiness, stakeholder alignment, and execution excellence.
- Translate analyst feedback into clear action plans, strategic insights and competitive positioning strategies.
Market Intelligence & Insight Synthesis
- Effective use of Spotlight Oz to deliver actionable insights from analyst interactions to regional and global leadership.
- Identify emerging market trends, competitive threats, and perception shifts.
- Partner with Product, Strategy, and Marketing to ensure insights inform roadmaps, messaging, and go-to-market strategy.
Executive & Cross-Functional Partnership
- Act as a trusted advisor to EMEA executives and product leaders.
- Prepare spokespeople for high-stakes analyst engagements and events.
- Partner closely with: Product Management & Strategy, Product Marketing, Corporate Communications, Regional Sales & Industry teams.
Event Strategy & Execution
- Lead AR strategy and event execution for major EMEA events (e.g., Workday Rising EMEA, Elevate London & industry conferences).
- Design and execute high-impact analyst experiences, including 1:1 briefings, roundtables, and advisory sessions.
- Ensure strong pre-event preparation and post-event follow-through.
With Flex Work, we are combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you will have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together.
Qualifications
- 8-12 years of experience in Analyst Relations, Product Marketing, Strategy, or Communications within enterprise technology.
- Strong understanding of the enterprise software landscape, particularly HCM, ERP, and/or AI-driven platforms.
- Proven experience managing relationships with top-tier analyst firms (e.g., Gartner, Forrester, IDC, Fosway).
- Experience leading cross-functional initiatives and senior stakeholder engagement.
- Demonstrated success influencing analyst evaluations and market perception.
- Exceptional executive communication and storytelling skills.
- Ability to operate effectively in a matrixed, global organization.
Sr Principal Analyst Relations in City of Westminster employer: Workday, Inc.
At Workday, we pride ourselves on fostering a culture of integrity, empathy, and collaboration, making it an exceptional place to work. As a Fortune 500 company located in the vibrant EMEA region, we offer our employees the opportunity to engage in meaningful work while enjoying a flexible work environment that promotes personal and professional growth. With a strong commitment to employee development and a supportive community, you'll find yourself surrounded by passionate colleagues who are dedicated to shaping the future of work together.
StudySmarter Expert Advice🤫
We think this is how you could land Sr Principal Analyst Relations in City of Westminster
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We think you need these skills to ace Sr Principal Analyst Relations in City of Westminster
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Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Workday, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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Demonstrate Your Understanding of Workday, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Workday, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Workday, Inc.
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