Marketing Technology Manager (12m FTC) in Crumlin

We have an exciting opportunity for a Marketing Technology Manager to join our Marketing Technology team on a 12 month fixed term contract, based in A&O Shearman's Belfast office.

The Digital and Marketing technology team implements and manages the firm’s integrated marketing information systems and digital marketing communications channels. The digital channels include our public and client websites, email marketing system, content libraries, and blogs. The team is also responsible for the technologies that support core business development and marketing processes, including experience collection, contact management, pitching and opportunity management, CV management, event management, client segmentation and marketing analytics. These broad areas of activity support each other and overlap, helping to provide a 360 view of our interactions with a client.

What you will do

• The Marketing technology manager is responsible for helping to drive the strategy for marketing technology in the firm; developing and maintaining appropriate MarTech platforms and channels (both external and internal); and advising on and supporting the use of those platforms and channels, including advising on best practice for CRM systems.
• The role has a global remit, supporting and advising all jurisdictions, legal practices and advanced delivery & solutions in developing a digital, data-driven, user-centric approach to marketing.
• The job holder will work with the digital marketing technology team in support of its objective of using marketing technology to support the firm’s wider marketing strategy.
• Act as the subject matter expert and jointly accountable owner of key marketing technology platforms, primarily the Dynamics CRM system, ensuring they are effectively maintained, developed, and aligned to strategic marketing priorities in collaboration with global teams.
• Lead the effective deployment, change management, and continuous improvement of marketing technologies, ensuring solutions evolve in line with business needs and deliver measurable value.
• Drive adoption of marketing technologies (including Dynamics CRM) by championing their use and providing hands-on support and guidance to Marketing teams and PAs to maximize effectiveness.
• Work closely with the Data Manager to ensure CRM data is accurate, up to date, and trusted by streamlining processes and overseeing ongoing data management, maintaining the platform as the single source of truth.
• Drive business insights through the innovative use of data and analytics, evaluating digital marketing performance against KPIs and benchmarks to inform decision-making.
• Build strong cross-functional relationships and advise Marketing, BD, Comms, and global teams on MarTech strategy to support effective use of tools and data.
• Manage contracts, procurement, and relationships with third-party suppliers and internal technical stakeholders (e.g. IT, IHL), ensuring effective collaboration and service delivery, and escalating issues where required to manage risk.
• Oversee the maintenance and accuracy of lawyer profiles on aoshearman.com and act as a key escalation point for lawyer profile queries in collaboration with local HR teams, Regulation & Conduct and Senior Marketing Leadership.
• Promote best practice by sharing knowledge, upskilling team members, maintaining and creating documentation and guides and staying current with market trends, bringing new ideas and continuous improvement opportunities to the wider team.
• Support the team with technical advice and troubleshooting, automating processes where possible.

What you will have

• Advanced experience of MS Dynamics and a broad understanding of other CRM solutions and marketing technologies is essential.
• A general background of managing a CRM.
• Involvement in delivering a new CRM, incorporating scoping, discovery, design and implementation.
• Experience in digital marketing techniques (e.g. segmentation, automation, split testing, and AI), combined with strong analytical skills, high attention to detail, and a proven ability to implement KPIs and measure campaign performance.
• Experience of managing external suppliers/agencies.
• An ability to pick up new technologies quickly.
• Responsive, proactive and innovative.
• Superb communication skills, written and oral.
• Excellent interpersonal skills, able to confidently interact with all levels and across cultures.
• Tenacity and commitment – focused on delivery and end results.
• An ability to work under pressure.

What we can offer you

We recognise that our people are our most valuable asset, which is reflected in the wide range of benefits that are available to our employees. Some of these benefits include: our occupational pension scheme, group income protection cover, mental health resources and free apps, health and wellbeing services encompassing GP service, emergency back-up care support, parental and special leave, online discounts and lifestyle management services. We recognise the value of flexible working and embrace hybrid working, allowing our people to work from home up to 40% of their working time. We do, however, remain committed to working together in person for the remaining 60% of time so that we can learn, grow and succeed together.

Should you require additional support at any stage of the recruitment process due to a disability or a health condition, please do not hesitate to contact a member of our recruitment team who will work with you to provide any adjustments as required. We are an equal opportunities recruiter and do not discriminate on the basis of race, colour, sex, religion, sexual orientation, national origin, disability, or any other protected characteristic.