At a Glance
- Tasks: Shape and deliver innovative digital marketing strategies for two exciting brands.
- Company: Award-winning print and brand design business in Belfast.
- Benefits: Competitive salary, fantastic benefits, and full ownership of your projects.
- Other info: Collaborative culture with a focus on creativity and commercial success.
- Why this job: Make a real impact in a creative, fast-paced environment with growth opportunities.
- Qualifications: 2-3 years of digital marketing experience and a degree in marketing or related field.
The predicted salary is between 31500 - 38500 £ per year.
VANRATH is working with an award-winning print and brand design business in Belfast on the appointment of a Digital Marketing Specialist. After 15 years of steady growth, the company is continuing to invest in its digital and e-commerce offering, and this role has been created to shape that strategy and get the most out of their recently developed e-commerce platform. This will suit someone creative and commercially minded who is comfortable working from data as well as instinct, and who wants real ownership rather than a purely delivery focused post.
The Role
- Develop and deliver the digital marketing strategy across two established brands
- Manage the digital marketing calendar and coordinate campaign delivery end to end
- Build and run promotional campaigns spanning product launches, client projects, company news and brand activity
- Use data and customer insight to shape the e-commerce product portfolio and commercial offering
- Keep a consistent, engaging brand presence across every digital channel
- Maintain and improve online content and the wider customer journey
- Write engaging blogs, website copy and other digital content
- Run the organic social media channels across both brands
- Monitor online comments and enquiries and respond to them
- Track campaign performance and turn it into actionable insight
- Manage the digital marketing budget with an eye on return on investment
- Build relationships with customers, prospects and industry partners
The Ideal Candidate
- Minimum two-three years' digital marketing experience
- Degree in marketing or a related discipline
- Track record of developing and delivering digital marketing strategies
- Working knowledge of Google Ads and Google Analytics
- Experience of marketing automation platforms
- Email marketing experience
- Familiar with web publishing, SEO tools and website content management
- Strong attention to detail with the ability to juggle several priorities at once
- Creative, commercially minded and at home in a fast paced environment
Benefits and Salary
- Competitive salary, dependent on experience
- Permanent, full time position
- Belfast based with an established and growing business
- Full ownership of the digital marketing strategy
- Real influence over how the e-commerce offering develops
- Collaborative and creative working environment
Skills: Marketing, Digital Marketing, GA4, Events, SEO, Email Marketing
Benefits: Fantastic company benefits pack
Digital Marketing Executive in Belfast employer: Workcircle
At Rolls-Royce, we pride ourselves on being a leading employer in the aerospace industry, offering a dynamic work culture that values individuality and innovation. Our Derby location provides a unique opportunity to work on cutting-edge projects like Test Bed 80, with ample training and growth opportunities for both experienced and early career engineers. With a comprehensive benefits package and a commitment to inclusivity, joining Rolls-Royce means becoming part of a forward-thinking team dedicated to shaping the future of aerospace technology.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Belfast
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Workcircle and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Workcircle are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Workcircle on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Workcircle. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive in Belfast
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Workcircle. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Workcircle:Show us that you’ve done your homework! In your application, briefly mention what you admire about Workcircle’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Workcircle
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Workcircle will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Workcircle, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
