Product Marketing Lead

Location: Milton Keynes – based in office 2 days a week (hybrid)

Terms: Permanent, full-time or 4 days per week

Reporting to: VP, Marketing

Salary: £50K - £60K FTE

About WorkBuzz

WorkBuzz helps organisations thrive through change by bringing clarity without complexity to how they listen, learn, and act. Our AI‑powered platform makes it easy for mid and large‑sized companies to gather real‑time employee feedback, uncover what truly matters, and focus on the actions that drive engagement, performance, and retention. Trusted across industries, we combine smart technology with a human approach – helping leaders make better decisions, faster. With £12.5m funding raised and growing quickly, WorkBuzz is shaping the future of employee listening, and we’re looking for mission‑driven people to join us!

The Role

The Product Marketing Lead role is a hands‑on, individual‑contributor position, focused on leading product marketing delivery across proposition, messaging, and launches, while working closely with senior stakeholders across Product, Marketing, and Sales. You will play a key role in shaping what goes to market and how it is understood. All insight and direction is delivered ‘execution‑ready’, enhancing the GTM inbound, outbound and customer success quality, contributing to their commercial goals.

Key Responsibilities

• Proposition & Positioning
  • Lead the development and ongoing refinement of WorkBuzz’s core value proposition, in partnership with Product, Engineering, and GTM stakeholders
  • Define clear, differentiated positioning across products and segments
  • Maintain the messaging hierarchy targeted through all channels and ICPs, ensuring consistency of messaging application across all teams and touchpoints
  • Act as a key contributor and point of reference for proposition and messaging
• Product Narrative Across the Funnel
  • Shape and document how the product is communicated across Top / Mid / Bottom of funnel
  • Ensure a coherent story from first interaction through to sales conversations
• Product Market Translation
  • Translate product features, roadmap, service wrap and pricing into customer‑centric value propositions, supporting the rollout and application of the WorkBuzz customer maturity model and the ‘WorkBuzz Way’
  • Package capabilities into clear use cases and commercial narratives
  • Work closely with Product to provide customer and market input that informs roadmap direction
• GTM Briefing & Enablement
  • Create clear, actionable GTM briefs for campaigns, product launches and new ICP or segment focus
  • Equip Demand Generation and GTM teams with messaging, angles, and inputs to support campaign and pipeline delivery
  • Develop and maintain marketing, sales and account management enablement materials
• Product Launches
  • Lead the development of messaging and narrative for product launches and feature releases, working in partnership with the GTM Lead
  • Partner with Customer Experience on building adoption across the existing customer base and improving retention
  • Ensure launch materials are execution‑ready for Marketing, Sales, and Customer Success teams.
• Customer & Market Insight
  • Maintain and communicate a contemporary view of competition, key competitor momentum, competitive positioning and WorkBuzz differentiation
  • Gather and synthesise feedback from Sales and Customer Success
  • Feed structured insights back into Product to inform prioritisation and product development

Key Requirements / About You

• 3 to 5 years’ proven experience in product marketing within B2B SaaS – experience in HR Tech or employee experience platforms is a bonus
• Strong experience developing and executing positioning, messaging, and value propositions
• Experience in multi‑ICP or multi‑product environments is desirable, as is supporting product launches in a scaling business
• Strong cross‑functional collaborator with experience working closely with Product, Customer Experience, Sales, and Marketing
• Clear communicator and storyteller, able to translate complex products into concise, compelling narratives
• Commercially minded, with a solid understanding of sales cycles and buyer behaviour
• Proficient in using AI models to improve productivity and quality of output
• Strategic thinker with a strong execution mindset, comfortable operating in a fast‑moving environment where everyone both plans and delivers

Why you’ll love working at WorkBuzz

• Our culture – WorkBuzz is fast‑paced, dynamic and rewarding. Everyone has a voice and the smartest idea wins.
• Clear purpose – be part of building something which matters.
• Be the best you can be – we will invest in your development and help you grow.
• Competitive compensation, share options, private health insurance and a range of other benefits
• Flexible/hybrid working – the opportunity to split your time between home working and our Milton Keynes office.

Our culture is built on our values and the behaviours that bring them to life. We seek people who chime with our values and demonstrate, in their own way, behaviours that bring them to life. We’re not looking for one “type” of person – we value individuality and diversity. What matters most is that candidates demonstrate behaviours that support success in‑role and make our culture thrive.

Our Values

• Aspire Higher – We set BIG goals, embrace growth and challenge limits. Reaching for new possibilities, we are curious and continuously learning, if there’s a better way, we’ll find it.
• Own with Impact – We take ownership and hold ourselves accountable, focused on creating meaningful impact. We lean in and own it with purpose and passion.
• Energised by Challenge – We never stand still! We approach challenges with energy and resilience. We thrive on the tough stuff, embracing change as a constant.
• Trust in Action – We build trust through our expertise and through consistent, high‑quality delivery. With transparency, reliability and authenticity at our core, we act with integrity and do what we say, delivering on our promises.
• Win Together – We are fuelled by collaboration. We elevate each other, our clients and our partners showing up in meaningful ways. Sharing in success, we celebrate every victory – big or small.

We are proud to be an equal opportunity employer and are committed to creating a workplace where everyone feels respected, valued, and empowered to thrive. Our team is stronger when it is diverse and inclusive. We welcome applicants from all walks of life and our hiring decisions are based on merit – regardless of age, disability, race, religion or belief, sex, gender, sexual orientation, gender reassignment, pregnancy or maternity, marital or civil partnership status. If you need any adjustments or support during the recruitment process, please don’t hesitate to let us know. We’re here to ensure a fair and accessible experience, removing barriers that may impede someone’s progress based on their unique circumstances.