Demand Generation Lead in Milton Keynes

Location: Milton Keynes – based in office 2 days a week (hybrid)

Reporting to: VP Marketing

Salary: £50-55K

Terms: Permanent, Full-time, 5 days per week

About WorkBuzz

WorkBuzz helps organisations thrive through change by bringing clarity without complexity to how they listen, learn, and act. Our AI-powered platform makes it easy for mid and large-sized companies to gather real-time employee feedback, uncover what truly matters, and focus on the actions that drive engagement, performance, and retention. Trusted across industries, we combine smart technology with a human approach - helping leaders make better decisions, faster. With £12.5m funding raised and growing quickly, WorkBuzz is shaping the future of employee listening, and we’re looking for mission-driven people to join us!

The Role

This role is responsible for designing and executing a high-impact, multi-channel demand generation strategy that builds awareness, drives qualified inbound demand and supports revenue growth across the full funnel. You’ll bring deep hands-on expertise across PPC, SEO, email marketing and digital demand tactics, with a strong understanding of how HR buyers – and with our new solution, Operational leaders – research, evaluate and purchase technology. Working within a small but beautifully formed marketing team of five, and together with Sales and Customer Experience colleagues, you’ll translate WorkBuzz’s value proposition into compelling campaigns that engage decision-makers, generate high-quality leads and progress opportunities through to conversion. This is a specialist role for a commercially minded digital marketer who loves executing and performance optimisation, co-creating strategy with the team. This role offers opportunity for you to build on existing experience and apply to several different ICPs. We offer mentorship, training resources, and the opportunity to influence and shape our go-to-market strategy.

Key responsibilities

• Execute and optimise multi-channel demand generation campaigns to drive qualified leads for WorkBuzz’s employee listening platform, primarily in the UK market, with a future focus on international audiences.
• Own the day-to-day management and performance of paid digital channels and our digital agency, including PPC across Google, LinkedIn and other relevant platforms as well as assuming central leadership on HubSpot CRM deployment.
• Manage and improve SEO audiences, including keyword research, on-page optimisation and collaboration on content creation.
• Build, deliver and optimise email marketing and lead nurture programmes tailored to HR and People decision-makers across different sectors.
• Adapt campaign messaging, targeting and offers to ensure relevance across ICPs.
• Create, test and optimise landing pages, creatives and calls-to-action to maximise conversion rates.
• Alignment with Sales and Customer Experience on pipeline goals, understanding and translating trends in performance and engagement.
• Monitor and report on campaign performance by market, using analytics and HubSpot CRM to improve lead quality, conversion and ROI.
• Run continuous testing and optimisation across channels, audiences and geographies to improve demand performance.
• Work closely with Product Marketing and the Product team to translate messaging into effective demand-driving assets for multiple ICPs.
• Collaborate with Sales to ensure strong lead quality, clear handover and feedback across pipelines.
• Together with the GTM team, evolve the brand positioning and ICPs as we move into a broader portfolio.

Key Requirements/ About You

• 3–6 years’ experience in a hands-on demand generation or digital marketing within B2B SaaS or a technology-led environment.
• A genuinely hands-on, delivery-focused mindset — this role is about building, launching, testing and optimising campaigns, not managing teams.
• Strong, practical experience owning and optimising PPC, including budgets, targeting, testing and performance improvement.
• Solid working knowledge of SEO, including keyword research, on-page optimisation and collaborating with content teams to drive organic growth.
• Experience building, running and improving email marketing and lead nurture programmes.
• Proven ability to execute multi-channel demand campaigns and understand how channels contribute to pipeline and revenue, not just leads.
• Data-driven, with experience analysing campaign performance and using insights to improve conversion rates, CPL/CPA and lead quality.
• Proficient and practiced experience working within a HubSpot CRM.
• Experience marketing to professional decision-makers, ideally within HR, People, Employee Experience or similar B2B audiences.
• Strong communication skills, with the ability to write clear, compelling campaign messaging and emails.
• Thoughtful application of AI in campaign and messaging design and creation, combining personal expertise and creativity driving AI’s content support to differentiate communications.

Our culture is built on our values and the behaviours that bring them to life. We seek people who chime with our values and demonstrate, in their own way, behaviours that bring them to life. We’re not looking for one “type” of person - we value individuality and diversity. What matters most is that candidates demonstrate behaviours that support success in-role and make our culture thrive.

• Aspire Higher - We set BIG goals, embrace growth and challenge limits. Reaching for new possibilities, we are curious and continuously learning, if there’s a better way, we’ll find it.
• Own with Impact - We take ownership and hold ourselves accountable, focused on creating meaningful impact. We lean in and own it with purpose and passion.
• Energised by Challenge - We never stand still! We approach challenges with energy and resilience. We thrive on the tough stuff, embracing change as a constant.
• Trust in Action - We build trust through our expertise and through consistent, high-quality delivery. With transparency, reliability and authenticity at our core, we act with integrity and do what we say, delivering on our promises.
• Win Together - We are fuelled by collaboration. We elevate each other, our clients and our partners showing up in meaningful ways. Sharing in success, we celebrate every victory — big or small.

Why you’ll love working at WorkBuzz

• Our culture – WorkBuzz is fast-paced, dynamic and rewarding. Everyone has a voice and the smartest idea wins.
• Clear purpose – be part of building something which matters.
• Be the best you can be – we will invest in your development and help you grow.
• Competitive salary, share options, private health insurance and a range of other benefits.
• Flexible/ hybrid working – the opportunity to split your time between home working and our Milton Keynes office.

We are proud to be an equal opportunity employer and are committed to creating a workplace where everyone feels respected, valued, and empowered to thrive. Our team is stronger when it is diverse and inclusive. We welcome applicants from all walks of life and our hiring decisions are based on merit - regardless of age, disability, race, religion or belief, sex, gender, sexual orientation, gender reassignment, pregnancy or maternity, marital or civil partnership status. If you need any adjustments or support during the recruitment process, please don’t hesitate to let us know. We’re here to ensure a fair and accessible experience, removing barriers that may impede someone’s progress based on their unique circumstances.