At a Glance
- Tasks: Lead growth and customer marketing initiatives, executing targeted campaigns for high-value accounts.
- Company: Dynamic B2B SaaS company focused on innovation and collaboration.
- Benefits: Competitive salary, share options, private health insurance, and flexible working arrangements.
- Other info: Join a diverse team committed to inclusivity and professional development.
- Why this job: Make a real impact in a fast-paced environment while driving customer engagement and growth.
- Qualifications: Experience in B2B SaaS marketing, strong collaboration skills, and a data-driven mindset.
The predicted salary is between 50000 - 60000 £ per year.
Location: Milton Keynes – based in office 2 days a week (hybrid)
Hours: Full time
Reporting to: VP, Marketing
Salary: £50,000 – £60,000
Key Responsibilities
- Account-Based Marketing (ABM) Programme
- Run a focused ABM motion for high- and mid-value accounts, executing targeted multi-channel campaigns
- Work with Sales to refine ideal customer profile (ICP) definitions and prioritise target account lists
- Develop and deliver personalised content and messaging for key ABM accounts in collaboration with the wider marketing team
- Track ABM engagement, pipeline contribution, and conversion, reporting on performance and adjusting the programme as needed
- Outbound Pipeline & SDR Enablement
- Partner with the SDR team to plan and execute outbound campaigns, providing assets, sequences, and campaign briefs
- Develop compelling outbound messaging and collateral that supports lead generation and conversion
- Monitor outbound pipeline contribution and iterate on campaigns based on performance data
- Act as a reliable, responsive marketing partner for the SDR team's day-to-day campaign needs
- Go-To-Market (GTM) Coordination
- Contribute to the GTM calendar, helping coordinate campaign timing and messaging across Marketing, Sales, Product, and Customer Success
- Support the translation of product and business priorities into well-executed campaign activity
- Support consistent use of the GTM calendar as a shared planning tool across teams
- Assist with product launch coordination, working alongside the Product Marketing Lead on launch campaigns
- Customer Marketing & Lifecycle Engagement
- Execute a customer communications programme that nurtures relationships and drives engagement across the customer lifecycle
- Develop adoption and utilisation campaigns that support WorkBuzz's ‘maturity’ and ‘momentum’ themes
- Support expansion-focused messaging and initiatives in partnership with the Product Marketing Lead
- Contribute to NRR and referral goals through targeted customer engagement and advocacy activity
Skills & Experience
Essential
- Proven experience delivering growth or customer marketing within B2B SaaS
- Track record of running ABM programmes and executing targeted account-based campaigns
- Experience developing and executing customer lifecycle and retention marketing
- Strong cross-functional collaboration skills, comfortable working across Marketing, Sales, Product and CS
- Commercial mindset with a clear understanding of pipeline, conversion and retention metrics
- Able to manage multiple concurrent campaigns and workstreams in a fast-changing environment
- Confident using data and campaign analytics to inform decisions and iterate on activity
- Enthusiasm for AI tools and automation; you’ve got hands-on experience with tools such as Claude, which you’ve applied in-role for increased impact and efficiencies. You’re keen to experiment and find better ways to work
- Execution-focused, with strong attention to detail and follow-through
- Highly organised, able to juggle multiple campaigns and stakeholders simultaneously
- Clear communicator, comfortable contributing to cross-functional alignment
- Commercially focused and outcomes-driven — motivated by measurable results
- Curious and proactive, with a test-and-learn mindset
Desirable
- Experience in HR Tech or employee experience platforms
- Experience marketing to the not-for-profit or public sector
- Experience supporting product launches in scaling B2B SaaS businesses
- Familiarity with HubSpot or similar CRM/marketing automation platforms
Success Measures
- ABM programme contribution to pipeline and conversion
- Outbound campaign quality and SDR pipeline contribution
- Campaign-level KPIs: MQLs, ABM account engagement, email performance
- Customer engagement with lifecycle and retention communications
- Adoption and consistent use of the GTM calendar across teams
Benefits
- Competitive salary, share options, private health insurance and a range of other benefits
- Flexible/hybrid working – the opportunity to split your time between home working and our Milton Keynes office
We are proud to be an equal opportunity employer and are committed to creating a workplace where everyone feels respected, valued, and empowered to thrive. Our team is stronger when it is diverse and inclusive. We welcome applicants from all walks of life and our hiring decisions are based on merit - regardless of age, disability, race, religion or belief, sex, gender, sexual orientation, gender reassignment, pregnancy or maternity, marital or civil partnership status. If you need any adjustments or support during the recruitment process, please do not hesitate to let us know. We’re here to ensure a fair and accessible experience, removing barriers that may impede someone’s progress based on their unique circumstances.
Growth & Customer Marketing Lead employer: WorkBuzz
WorkBuzz is an exceptional employer that champions innovation and employee engagement in the heart of Milton Keynes. With a strong focus on professional development, our collaborative work culture fosters creativity and growth, while our commitment to leveraging AI tools ensures that you will be at the forefront of transforming employee insights into impactful strategies. Join us for a rewarding career where your contributions truly matter.
