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- Tasks: Lead exciting marketing campaigns and drive brand awareness for a growing SaaS company.
- Company: WorkBuzz is a dynamic SaaS firm focused on improving workplace experiences for over 1 million people.
- Benefits: Enjoy flexible hybrid working, competitive salary, share options, and private health insurance.
- Why this job: Join a fast-paced culture where your ideas matter and make a real impact on employee engagement.
- Qualifications: 5+ years in B2B demand generation with strong SaaS experience; creativity and data-driven mindset are key.
- Other info: We value diversity and inclusivity, welcoming applicants from all backgrounds.
The predicted salary is between 51000 - 59000 £ per year.
Location: Home/Milton Keynes – based in office 1-2 days a week (hybrid)
Reporting to: Marketing Director
Salary: £60K – £70K (plus options and benefits)
Terms: Permanent, 5 days per week
About WorkBuzz
WorkBuzz is a well-funded SaaS company, with a vision to help improve the working lives of 1 million people.
The world of work has changed with five generations working together for the first time in history and the recent advances of AI. In addition, 80% of workers are now either remote, in the field, on the frontline or on the shop floor. Trusted by over 400 organisations, we help forward-thinking companies that have different types of employees in different locations navigate these challenges, build great cultures and make better informed people decisions – reaching all of their employees, wherever they are, whatever they do.
Why this role matters
We are at an exciting inflection point and looking to build a scalable demand generation engine. That’s where you come in. We’re looking for a hands-on, commercially minded marketer to take ownership of our campaigns, funnel acceleration, and lead conversion.
This role is perfect for someone who has run multi-touch campaigns across digital, events, and outbound; knows how to get the most out of HubSpot and paid channels; and thrives on generating pipeline, not just activity. You will develop and executemarketing campaigns supporting business goals, driving brand awareness, leadgeneration and sales growth.
What you’ll own
- Develop and oversee the strategy of our signature integrated campaigns plus the annual State of Employee Engagement report.
- Provide leadership on campaign roadmap and execution, ensuring alignment with business goals and market trends.
- Create campaign briefs to inform internal content and external agencies to deliver high-quality ‘hero’ content (written, visuals and video) and sales enablement assets.
- Lead the planning and execution of target ABM projects.
- Lead the planning and execution of multi-channel lead nurture strategies with SDR, combining digital and human engagement.
- Lead campaign planning and registration strategy for webinars and flagship events, including the annual WorkBuzz Live! event.
- Shape and manage partner marketing initiatives, collaborating on campaigns and enhancing partner portals.
- Drive the optimisation of the advocate referral programme to enhance lead generation from an HR professional and consultancy network.
- Set and achieve campaign KPIs including IQL and conversion to MQL, monitor performance, and provide insights for continuous improvement.
- Work closely with sales and customer success teams to ensure campaigns are aligned and activated.
- Manage budgets and resources effectively to maximise campaign impact.
- Analysis of the campaigns to understand where they can be optimised and improved.
What you’ll bring
- 5+ years in B2B demand generation, campaign marketing, or growth roles
- Strong experience in SaaS or tech, especially with mid-funnel or ABM motions
- Working knowledge of CRM and CMS platforms (preferably HubSpot),
- Creative tools (Adobe, Canva or similar), Google Analytics (GA4) and project management
- Confidence in creating emails, landing pages and campaign assets.
- Data-driven, curious, and willing to experiment and iterate quickly
- Able to balance strategy with execution: not afraid to build landing pages or write emails
- (Big plus) Experience with using advertising platforms including Google Ads, Meta Ads and LinkedIn Ads
- Comfortable working cross-functionally with Sales, Product, and CS
- An excellent understanding of the B2B buyer journey and how inbound and outbound marketing can support this.
- Be a campaign marketing expert/thought-leader and lead the way on best practice for campaign planning and execution including A/B testing.
- A data-driven mindset: understand which marketing metrics are the drivers for WorkBuzz and make data intelligent decisions on how to optimise and improve all campaign assets.
- A team player; willing to roll up your sleeves and get stuck in to support wide sales and marketing requirements
- Have a growth mindset: you’ll be expected to offer ideas, make a tangible difference, and drive your own development
- Passion for creating campaigns that don’t just look good, they perform
Why WorkBuzz
- Real impact: help scale a company that is improving working lives
- Culture: WorkBuzz is fast-paced, dynamic and rewarding. Everyone has a voice and the smartest idea wins.
- Clear purpose: be part of building something which matters.
- Be the best you can be: we will invest in your development and help you grow.
- Competitive salary, share options, private health insurance and a range of other benefits
- Backed by great investors and trusted by 400+ organisations
- Flexible/ hybrid working: the opportunity to split your time between home working and our Milton Keynes office.
- Check out our Glassdoor reviews!
We are proud to be an equal opportunity employer and are committed to creating a workplace where everyone feels respected, valued, and empowered to thrive. Our team is stronger when it is diverse and inclusive.
We welcome applicants from all walks of life and our hiring decisions are based on merit – regardless of age, disability, race, religion or belief, sex, gender, sexual orientation, gender reassignment, pregnancy or maternity, marital or civil partnership status.
If you need any adjustments or support during the recruitment process, please don’t hesitate to let us know. We’re here to ensure a fair and accessible experience, removing barriers that may impede someone’s progress based on their unique circumstances.
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B2B SaaS Demand Generation Manager Marketing · Milton Keynes · employer: WorkBuzz
Contact Detail:
WorkBuzz Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B SaaS Demand Generation Manager Marketing · Milton Keynes ·
✨Tip Number 1
Familiarise yourself with WorkBuzz's mission and values. Understanding their vision to improve the working lives of employees will help you align your responses during interviews and demonstrate your passion for their goals.
✨Tip Number 2
Showcase your experience with multi-channel campaigns. Be prepared to discuss specific examples of how you've successfully executed integrated marketing strategies, particularly in B2B SaaS environments, as this is crucial for the role.
✨Tip Number 3
Highlight your proficiency with HubSpot and other marketing tools. Since the role requires a strong understanding of CRM and CMS platforms, be ready to explain how you've used these tools to drive demand generation and optimise campaigns.
✨Tip Number 4
Prepare to discuss your data-driven approach. Be ready to share how you've used analytics to inform your marketing decisions and improve campaign performance, as this will resonate well with WorkBuzz's focus on measurable results.
We think you need these skills to ace B2B SaaS Demand Generation Manager Marketing · Milton Keynes ·
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B demand generation and campaign marketing. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention specific campaigns you've managed and how they align with WorkBuzz's goals, particularly in driving brand awareness and lead generation.
Showcase Your Data-Driven Mindset: In your application, emphasise your ability to analyse campaign performance and make data-driven decisions. Provide examples of how you've optimised campaigns in the past based on metrics.
Highlight Cross-Functional Collaboration: Demonstrate your experience working with sales, product, and customer success teams. Mention specific projects where collaboration led to successful outcomes, as this is crucial for the role at WorkBuzz.
How to prepare for a job interview at WorkBuzz
✨Know Your Campaigns
Familiarise yourself with WorkBuzz's past and current marketing campaigns. Be ready to discuss how you would approach developing integrated campaigns that align with their business goals and market trends.
✨Showcase Your Data Skills
Prepare to demonstrate your understanding of key marketing metrics and how they drive campaign success. Be ready to share examples of how you've used data to optimise campaigns in previous roles.
✨Highlight Cross-Functional Collaboration
Emphasise your experience working with sales, product, and customer success teams. Discuss how you’ve successfully aligned marketing efforts with other departments to achieve common goals.
✨Be Ready to Discuss Tools
Make sure you are well-versed in the tools mentioned in the job description, such as HubSpot, Google Analytics, and creative platforms like Adobe or Canva. Be prepared to explain how you've used these tools to enhance your marketing efforts.
