B2B SaaS Demand Generation Manager

Reporting to: Marketing Director

Salary: £60K – £70K (plus options and benefits)

Terms: Permanent, 5 days per week

About WorkBuzz

WorkBuzz is a well-funded SaaS company, with a vision to help improve the working lives of 1 million people.

The world of work has changed with five generations working together for the first time in history and the recent advances of AI. In addition, 80% of workers are now either remote, in the field, on the frontline or on the shop floor. Trusted by over 400 organisations, we help forward-thinking companies that have different types of employees in different locations navigate these challenges, build great cultures and make better informed people decisions – reaching all of their employees, wherever they are, whatever they do.

Why this role matters

We are at an exciting inflection point and looking to build a scalable demand generation engine. That's where you come in. We're looking for a hands-on, commercially minded marketer to take ownership of our campaigns, funnel acceleration, and lead conversion.

This role is perfect for someone who has run multi-touch campaigns across digital, events, and outbound; knows how to get the most out of HubSpot and paid channels; and thrives on generating pipeline, not just activity. You will develop and execute marketing campaigns supporting business goals, driving brand awareness, lead generation and sales growth.

What you'll own

• Develop and oversee the strategy of our signature integrated campaigns plus the annual State of Employee Engagement report.

• Provide leadership on campaign roadmap and execution, ensuring alignment with business goals and market trends.

• Create campaign briefs to inform internal content and external agencies to deliver high-quality 'hero' content (written, visuals and video) and sales enablement assets.

• Lead the planning and execution of target ABM projects.

• Lead the planning and execution of multi-channel lead nurture strategies with SDR, combining digital and human engagement.

• Lead campaign planning and registration strategy for webinars and flagship events, including the annual WorkBuzz Live! event.

• Shape and manage partner marketing initiatives, collaborating on campaigns and enhancing partner portals.

• Drive the optimisation of the advocate referral programme to enhance lead generation from an HR professional and consultancy network.

• Set and achieve campaign KPIs including IQL and conversion to MQL, monitor performance, and provide insights for continuous improvement.

• Work closely with sales and customer success teams to ensure campaigns are aligned and activated.

• Manage budgets and resources effectively to maximise campaign impact.

• Analysis of the campaigns to understand where they can be optimised and improved.

What you'll bring

• 5+ years in B2B demand generation, campaign marketing, or growth roles

• Strong experience in SaaS or tech, especially with mid-funnel or ABM motions

• Working knowledge of CRM and CMS platforms (preferably HubSpot),

• Creative tools (Adobe, Canva or similar), Google Analytics (GA4) and project management

• Confidence in creating emails, landing pages and campaign assets.

• Data-driven, curious, and willing to experiment and iterate quickly

• Able to balance strategy with execution: not afraid to build landing pages or write emails

• (Big plus) Experience with using advertising platforms including Google Ads, Meta Ads and LinkedIn Ads

• Comfortable working cross-functionally with Sales, Product, and CS

• An excellent understanding of the B2B buyer journey and how inbound and outbound marketing can support this.

• Be a campaign marketing expert/thought-leader and lead the way on best practice for campaign planning and execution including A/B testing.

• A data-driven mindset: understand which marketing metrics are the drivers for WorkBuzz and make data intelligent decisions on how to optimise and improve all campaign assets.

• A team player; willing to roll up your sleeves and get stuck in to support wide sales and marketing requirements

• Have a growth mindset: you'll be expected to offer ideas, make a tangible difference, and drive your own development

• Passion for creating campaigns that don't just look good, they perform

Why WorkBuzz

• Real impact: help scale a company that is improving working lives

• Culture: WorkBuzz is fast-paced, dynamic and rewarding. Everyone has a voice and the smartest idea wins.

• Clear purpose: be part of building something which matters.

• Be the best you can be: we will invest in your development and help you grow.

• Competitive salary, share options, private health insurance and a range of other benefits

• Backed by great investors and trusted by 400+ organisations

• Flexible/ hybrid working: the opportunity to split your time between home working and our Milton Keynes office.

• Check out our Glassdoor reviews!

We are proud to be an equal opportunity employer and are committed to creating a workplace where everyone feels respected, valued, and empowered to thrive. Our team is stronger when it is diverse and inclusive.
We welcome applicants from all walks of life and our hiring decisions are based on merit – regardless of age, disability, race, religion or belief, sex, gender, sexual orientation, gender reassignment, pregnancy or maternity, marital or civil partnership status.

If you need any adjustments or support during the recruitment process, please don't hesitate to let us know. We're here to ensure a fair and accessible experience, removing barriers that may impede someone's progress based on their unique circumstances.

Department Marketing Locations Milton Keynes, London Remote status Hybrid