At a Glance
- Tasks: Support PR campaigns and media relations for the rail industry, creating engaging content.
- Company: Join Rail Delivery Group, a leader in the rail sector with a focus on innovation.
- Benefits: Enjoy 75% off rail travel, 30 days leave, and flexible working options.
- Other info: Dynamic team environment with opportunities for personal development and career growth.
- Why this job: Make an impact in PR while promoting sustainable travel and enhancing the rail industry's reputation.
- Qualifications: Experience in consumer PR, strong communication skills, and a passion for media relations.
Closing Date for Applications
20th August 2026
Salary Range
£33,652 - £40,000
What is the purpose of this job?
We're looking for a creative, proactive and organised PR Executive to support the delivery of consumer PR activity for Rail Delivery Group. Working closely with the Consumer PR Manager and wider PR and Marketing team, you'll help plan, deliver and evaluate PR campaigns and press office activity that support National Rail, Railcard and the rail industry’s national marketing objectives.
You'll develop compelling PR content, build relationships with media contacts, support proactive and reactive PR activity, manage media enquiries, and monitor coverage, industry trends and potential reputational issues. You'll also track and report on campaign performance, using insights to help optimise activity and demonstrate results.
Working collaboratively with colleagues and agency partners, you'll help deliver integrated campaigns that increase the mental availability and consideration of rail travel, inspire more people to choose the train, enhance the reputation of the rail industry, and drive awareness, consideration and commercial results for Railcard and other marketing initiatives.
What can I expect to do in this job?
- Support the Consumer PR Manager to develop and deliver the annual consumer PR plans for the rail industry’s National Marketing activity, Railcard marketing and other marketing projects.
- Deliver always‑on press office activity and support the planning and execution of upweighted PR campaigns, working closely with the PR Manager and wider PR and Marketing teams.
- Develop media relationships and cultivate new contacts within consumer media and pitch to journalists to achieve quality positive placements in print, broadcast and online media.
- Research and write press releases, media pitches, inspirational content, customer communications, internal comms copy, briefing documents, Q&As and other campaign content.
- Monitor the media landscape to identify relevant news, trends and opportunities, and track coverage to identify potential reputational issues.
- Capture and evaluate all press coverage, producing monthly reporting of PR activity performance against agreed KPIs for awareness, consideration and commercial targets.
- Support the management of media enquiries and interview requests, ensuring timely and accurate responses.
Collaborate with agencies and internal teams to align PR activity with wider marketing objectives and industry‑wide campaigns.
Requirements
- Essential
- Experience working in a consumer PR role, supporting the delivery of PR campaigns, press office activity and media relations.
- Strong written and verbal communication skills, with the ability to develop compelling content for a range of audiences and channels.
- Experience drafting press releases, media pitches, briefing documents, Q&As and other PR and communications materials.
- Experience building and maintaining relationships with journalists and media contacts with an existing network of relevant consumer media contacts, pitching stories and securing coverage across print, broadcast and online channels.
- Strong understanding of the media landscape and the ability to identify relevant news, trends and opportunities.
- Experience monitoring and evaluating media coverage and producing reports against agreed objectives and KPIs.
- Excellent organisational skills with the ability to manage multiple projects, priorities and deadlines in a fast-paced environment.
- Strong attention to detail and ability to produce accurate, high-quality work.
- Proactive and solutions-focused, with the confidence to take ownership of tasks and identify opportunities to improve results.
- Customer-focused with a genuine interest in PR, communications and consumer marketing.
- Desirable
- Experience working in consumer PR.
- Experience working with PR, creative or media agencies.
- Familiarity with media monitoring and evaluation tools.
- Experience supporting reputation management and reactive communications activity.
- Understanding of the rail, transport or travel sector.
- Experience managing budgets, raising purchase orders and processing invoices.
- Membership of, or interest in, professional communications bodies such as the CIPR.
- An enthusiastic, proactive self-starter who is keen to develop their PR expertise and contribute to the continued growth and success of the PR function.
Benefits
Why Work for RDG?
We offer a highly competitive package, including:
- 75% discount on rail travel (for work and leisure), plus international rail discounts
- 30 Days annual leave (plus buy/sell options and additional leave for key life events)
- Two Personal Development Days are granted to employees annually
- Interest-free Season Ticket Loan for commuting costs
- Enhanced family leave – 30 weeks full pay for maternity, adoption, surrogacy, and shared parental leave
- Pension scheme – up to 8.64% employer contribution
- Subsidised Private Medical Insurance (Vitality PPP) and Health Cash Plan (Healthshield)
- Access to our flexible benefits portal - a central hub for accessing retail discounts, shopping, dining, travel, and entertainment perks
- Flexible working arrangements available
PR Executive - 12M FTC in London employer: Workable
Togather is an exceptional employer, recognised as one of the UK's best places to work, offering a vibrant and supportive culture that fosters ambition and high performance. With generous benefits including hybrid working, a substantial holiday allowance, and unique perks like free food and regular team socials, employees are empowered to thrive both personally and professionally. Located in the heart of the live events industry, Togather provides unparalleled opportunities for growth and networking, making it an ideal place for those passionate about creating memorable experiences.
StudySmarter Expert Advice🤫
We think this is how you could land PR Executive - 12M FTC in London
✨Join PR Communities
Get involved in local PR groups or online communities where professionals gather to share opportunities and insights. Engage in conversations on platforms like Twitter or LinkedIn—spotting temporary roles often happens in these spaces.
✨Attend PR Events
Look for industry events, workshops, or conferences that focus on public relations. Not only will you learn from the pros, but you might also meet someone who's looking for temporary help, which is perfect for a gig like this!
✨Showcase Your Skills
Create a portfolio that highlights any past PR work, campaigns, or even university projects. Share it on your social media or PR forums—you want to make sure your great work is visible when the right temporary role comes up.
✨Apply Directly on Our Website
When you spot a temporary PR role with companies like Workable, don't hesitate to apply directly through our website. You'll be on the front line, making it easier for you to get noticed!
We think you need these skills to ace PR Executive - 12M FTC in London
Some tips for your application 🫡
Craft a Compelling Cover Letter:When you're applying for a temporary role in public relations, your cover letter is your chance to show off your passion for the field. Highlight any relevant PR experience you have, even if it's just through internships or volunteer work. Tell us why you're excited about the opportunity at Workable and how you can help make an impact, even in a short time!
Showcase Your Communication Skills:Public relations is all about communicating effectively, so make sure your CV reflects this! Use clear, concise language and showcase any writing samples you might have, such as press releases, blog posts, or social media campaigns. Including a link to a portfolio could really set you apart from other candidates.
Demonstrate Flexibility and Adaptability:Since this is a temporary role, we want to see how quickly you can jump in and start contributing. Mention past experiences where you successfully managed multiple tasks or quickly adapted to changing situations. It’s these qualities that will show us you can thrive at Workable even on a short-term basis!
Research Workable and the Industry:Before submitting your application, take some time to learn about Workable and its approach to PR. Mention anything specific you like about their campaigns or strategies in your cover letter. This extra effort shows us you're genuinely interested and ready to bring your unique perspective to the team!
How to prepare for a job interview at Workable
✨Brush Up on Your Crisis Management Skills
In public relations, handling crises is key. Be ready to discuss past situations where you managed communication challenges effectively. Bring examples that showcase your quick thinking and strategic response – they want to see you in action!
✨Show Off Your Portfolio of Campaigns
Since this is a temporary role, showcasing your portfolio is crucial. Make sure you have a collection of your best press releases, campaign plans, or media coverage. You want to prove you can hit the ground running and bring valuable experience to Workable right away!
✨Know Your Media Landscape
A strong PR candidate should be familiar with the media landscape. Brush up on key journalists, publications, and current trends in communications. Think about how you’d tailor messages to different media outlets – you might get asked about this during the interview!
✨Be Ready to Discuss Networking Strategies
Networking is a big part of PR work, especially in a temporary role. Be prepared to chat about your previous networking experiences or how you plan to build key relationships quickly at Workable. They’ll want to know you can create buzz and leverage your connections immediately!
