At a Glance
- Tasks: Analyse marketing data to boost campaign performance and optimise budget allocation.
- Company: Join ComeOn Group, a leading player in the exciting iGaming market.
- Benefits: Competitive salary, bonus scheme, and fun team events.
- Other info: Fast-paced environment with opportunities for growth and development.
- Why this job: Be part of a dynamic team that thrives on innovation and problem-solving.
- Qualifications: Degree in marketing or relevant experience, plus 2 years in analytics.
The predicted salary is between 40000 - 50000 £ per year.
ComeOn Group, founded in 2008, is a leading global player in the rapidly growing iGaming market. Operating more than 20 brands on its proprietary platform, ComeOn Group provides a secure, innovative, and entertainment-led player experience across casino and sports betting. We are looking for a visionary leader with a strategic business mindset to join us as our Marketing Analyst, working within the analytics team across various functions of the business.
Reporting to the Head of Marketing Analytics, this position requires a highly professional and organised individual. The main objective of the role is to work continuously on areas that will help the business optimise its acquisition marketing efficiency and measure performance using established KPIs across multiple channels. We welcome fast-footed, smart, reliant, and resilient team players who are eager to find solutions and solve problems.
Responsibilities:- Conduct regular analysis and research of our marketing data to generate insights on how to improve campaign performance.
- Support marketers by measuring performance (ROI) of online and offline campaigns helping to define improvements for budget allocation.
- Reporting on marketing KPIs i.e., leads, conversion rates, website traffic and social media engagement to support digital advertising campaign optimisation.
- Conduct competitive research and analyse benchmarking data.
- Review customer behaviour and trends to assist in understanding customer activity.
- Analyse and interpret information from multiple data sources and business stakeholders to identify actionable insights.
- Educated to degree level in a numerate/marketing subject or have extensive experience in a relevant discipline.
- +2 years’ experience in a similar role (Marketing Efficiency/Analytics).
- Skilled in visualisation tools such as Tableau / Power BI.
- Good level of SQL.
- Previous experience in iGaming.
- Advanced Excel skills.
- Understanding of business financials, ROI & profitability.
- Passion for analytics.
- Ability to present complex information in simple terms with clear recommendations based on data insight.
- Strong customer focus mentality.
- Ability to work in a fast-paced environment, adapt easily to changing situations and demonstrate flexibility in juggling priorities.
- Problem solver with a can-do attitude.
- Highly organised and result driven.
- Excellent written and verbal communication skills and always open to feedback.
So what can you expect from ComeOn as a place of work? A competitive remuneration package including a company bonus scheme and fantastic quarterly team events and weekly company events.
Marketing Analyst in London employer: Workable
Togather is an exceptional employer, recognised as one of the UK's best places to work, offering a vibrant and supportive culture that fosters ambition and high performance. With generous benefits including hybrid working, a substantial holiday allowance, and unique perks like free food and regular team socials, employees are empowered to thrive both personally and professionally. Located in the heart of the live events industry, Togather provides unparalleled opportunities for growth and networking, making it an ideal place for those passionate about creating memorable experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analyst in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Workable and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Workable are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Workable on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Workable. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Analyst in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Workable. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Workable:Show us that you’ve done your homework! In your application, briefly mention what you admire about Workable’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Workable
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Workable will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Workable, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
