Business Development Manager in London

Business Development Manager in London

London Full-Time 40000 - 48000 £ / year (est.) Working from home possible
W

At a Glance

  • Tasks: Drive growth by generating a £2M+ pipeline through outreach and networking in the legal sector.
  • Company: Join Actionstep UK, a rapidly growing leader in legal practice management software.
  • Benefits: Enjoy a competitive salary, unlimited leave, and flexible remote work options.
  • Other info: This is a unique opportunity to define and own the outbound function.
  • Why this job: Be part of an exciting growth story and shape your own success in a new role.
  • Qualifications: Proven track record in B2B SaaS sales and strong communication skills are essential.

The predicted salary is between 40000 - 48000 £ per year.

Are you always the top pipeline generator on your team? The one who knows everyone, shows up at every event, and simply won't stop until they get the meeting? Do you want genuine autonomy, a specialist market you can make your own, and the earning potential to match? If so, this is your chance to make the best career decision of your life.

BACKGROUND

Actionstep UK is innovating and growing faster than anyone else in the legal practice management software space. We've grown 25x since 2020 and we are targeting 100x growth by 2030. Yes, we have a market-leading SaaS solution. But what sets us apart is our people - highly-focused, strategic, resourceful and entrepreneurial. Our team is compact, our ambition is enormous, and the results speak for themselves. Trusted by hundreds of law firms across the UK, Actionstep is redefining how midsize legal practices run their business. The planets have aligned for Actionstep in the UK, and we need the right people to help us capitalise on the opportunity. This is a rare chance to join something very special at exactly the right moment.

WHAT YOU'LL DO

  • You will own the outbound engine that fuels Actionstep UK's next phase of growth - building the pipeline that our Account Executives convert into revenue.
  • Own the outbound pipeline. Generate £2M+ of qualified pipeline annually through targeted outreach, events, referrals, networking, and partnerships across the UK legal market.
  • Build the playbook. This is a new role - you will define and document how Actionstep does outbound in the UK. Test what works and sharpen it over time.
  • Qualify with precision. Identify and qualify prospects against Actionstep's ideal customer profile, so Account Executives receive opportunities that are genuinely closeable.
  • Partner with Account Executives. Run clean handoffs with full context; stay close to deal outcomes to continuously improve lead quality.
  • Own your market. Build a deep network across UK law firms; represent Actionstep at industry events, conferences, and networking forums.
  • Report on what matters. Track pipeline metrics, analyse what is working, and bring clear recommendations to the Sales Director.

WHAT SUCCESS LOOKS LIKE

  • Annual quota for BDM-sourced ARR added to pipeline: £2,000,000 (to be re-evaluated annually)
  • Annual quota for BDM-sourced ARR closed won: £800,000 (to be re-evaluated annually)
  • 30 Days – Onboard to Actionstep; understand outbound sales process & ABM
  • 60 Days – Crystallise outbound strategy for UK
  • 90 Days – Generate £250,000 pipeline

ABOUT YOU

You have built pipeline in competitive B2B SaaS markets, selling to senior stakeholders through long, complex sales cycles. You know that great outbound is a craft, not a numbers game.

Essential

  • A proven track record of building high-quality outbound pipeline in B2B SaaS - not just hitting activity metrics, but generating deals that actually close.
  • Genuine knowledge of and curiosity about the legal sector; you understand how law firms buy and what drives their decisions.
  • Commercial instinct - you quickly assess whether a prospect is worth pursuing and act decisively on that judgement.
  • Strong written and verbal communication skills; you earn credibility with Managing Partners, Operations Directors, and CFOs quickly.
  • Comfortable working with Salesforce and Outreach.io, or equivalent tools with a proven ability to ramp fast.
  • Organised and self-motivated; you own your results without needing close management to perform.

Desirable

  • Experience selling into UK law firms or professional services.
  • An existing network in the UK legal market.
  • Experience setting up an outbound function or sales playbook from scratch.

The honest part: This is a new role with no inherited pipeline, no BDM team beside you, and ambitious targets. If you want a fully built system to plug into, this is probably not the right move. But if you want to own a function, define how it works, and prove what is possible in one of the UK’s most exciting growth stories - this is it.

WHAT WE OFFER

  • £60,000-£70,000 base salary / £110,000-£120,000 OTE (commission uncapped above plan)
  • Flexible, remote-first working
  • Unlimited leave
  • Optional London offices in WeWork
  • Pension contributions
  • Private medical insurance
  • Dental insurance
  • Life insurance

READY? If you have read this and you are thinking “this is for me” - we want to hear from you. Apply below, or get in touch directly if you have questions. We keep our process straightforward.

Business Development Manager in London employer: Workable

At Actionstep UK, we pride ourselves on being an exceptional employer that champions autonomy and innovation in the fast-paced legal tech industry. Our flexible, remote-first work culture, combined with unlimited leave and a competitive salary structure, empowers our employees to thrive while contributing to our ambitious growth targets. Join us to be part of a dynamic team where your contributions are valued, and you have the opportunity to shape the future of legal practice management.

W

Contact Details:

Workable Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Business Development Manager in London

Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

Show Your Skills Through Real-World Results

When targeting a full-time role like Business Development Manager at Workable, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including Workable. Tailor your message to explain why you’re drawn to them and how you can contribute as a Business Development Manager. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace Business Development Manager in London

Outbound Sales Strategy
Pipeline Generation
B2B SaaS Sales
Networking Skills
Event Representation
Lead Qualification
Salesforce

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for Workable:When writing your cover letter, make sure to tailor your message specifically for Workable. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at Workable

Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Workable that you understand the role and can hit the ground running in the sales game.

Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Workable that you’re not just about numbers but also about building lasting connections in business development.

Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with Workable’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.