Digital Marketing Manager

Location: London (Hybrid, 3 days in the office)

Reporting to: Marketing Director

Salary: £50,000-£60,000

Work.Life is a flex workspace provider for businesses who care about people. We believe happy teams deliver measurable benefits for businesses, which is why everything we do, from workspace design to a best-in-class personal service, is built to create happy working environments. We have workspaces across London, Reading and Manchester, thousands of members, and a team who share our ambition to redefine the workspace experience for the better.

We’re looking for a sharp, AI-literate Digital Marketing Manager who gets a genuine buzz from watching the numbers move: CAC dropping while lead volume holds, or LLM citations and AI referral traffic climbing month on month. If you get a kick from before-and-after metrics, this role could be for you.

The opportunity

This isn't a role where you wait to be told what to do next. Our Marketing Director sets the strategy, budget and commercial direction. You own bringing it to life, proving what's working and what doesn’t, optimising what is and constantly learning to ensure we’re ahead of the curve. You'll own the machinery behind our growth: our website, CRM, email, PPC, and SEO/AEO execution, using AI tools to do the work that has historically needed a full-time agency, and to squeeze more performance out of every pound we spend.

What you'll be doing

• Running the website: You’ll use AI tools to design and build new page elements yourself wherever possible, briefing in designers or developers for work that genuinely needs their skillset, and build new location and product pages as we expand. You'll use analytics tools to spot friction in user journeys, and test improvements to forms, layouts and conversion paths.
• Executing PPC, SEO & AEO: You'll execute SEO and AEO initiatives, including content structuring and technical changes that improve how we're found in traditional search and in AI answer engines. You’ll run paid search and paid social campaigns in-house using AI-assisted tools.
• Owning email marketing: You'll build, test and optimise email campaigns and all automated touchpoints across the funnel, writing clean, on-brand copy every time.
• Managing our CRM (HubSpot): You'll own day-to-day CRM configuration and administration to ensure every enquiry is routed correctly, the data required is captured and accurate, and build reporting that tracks contacts from first touch through to sign-up.
• Reporting, with evidence: You’ll provide regular, evidence-backed reporting on campaign and channel performance to support weekly and monthly reviews.

About you

You’ll probably recognise yourself in most of these:

• You have strong hands‑on experience with a website CMS, GA4, and Google Search Console.
• You've run PPC campaigns using Adwords, Meta and LinkedIn Ads Manager and know your way around SEO and AEO fundamentals.
• You're genuinely curious about how AEO and AI‑driven search are changing how customers find businesses.
• You have a good eye for copy and visual detail – you spot your own mistakes before anyone else does.
• You move at pace without cutting corners, and enjoy a scale‑up environment.
• You're fluent with AI tools and use them as a core part of how you work.
• You want a hands‑on individual contributor role, not a path to managing a team - this role is about owning execution, not building a department.

This role is for you if...

• You get a kick out of seeing metrics and KPIs grow.
• You’re comfortable using AI to do more, faster, with less.
• You want to build real depth across website, performance channels, email and CRM.
• You want ownership of our inbound growth engine.

This role is NOT for you if...

• You need detailed direction before you can start moving.
• Copy and visual work aren't a strength, and your instinct is to hand it to an agency or supplier rather than solve it yourself first.
• You prefer a slower, more deliberate pace.
• You want a role that's purely strategic, without hands‑on execution.
• You’re looking for this to be a stepping stone into managing a team.

What success looks like

Within your first 3-6 months, we'd expect to see:

• PPC, SEO and AEO campaigns running confidently in-house, with no dip in performance and clear reporting behind them.
• A measurable reduction in agency spend or hours as your in-house execution takes over.
• Full understanding of our CMS, and how you’d improve its conversion rate.
• CRM improvements made to improve our workflows.
• New AI tools or ways of working that you've found and brought into the team.

Why join now?

We're building a growth engine that moves at the pace the business needs. You'll work closely with our Marketing Director, have genuine ownership of the systems behind our growth, and help shape how digital marketing runs as Work.Life continues to expand.

Why you'll love Work.Life

Work happiness is our passion, and that starts with our own team. We offer a supportive working environment, training and development opportunities, a competitive salary, monthly wellness package, team joy budget, quarterly socials and more, so you can work happier. At Work.Life, we're committed to providing an inclusive environment for our team and our members, because we believe diversity breeds a more innovative, creative and caring culture. We're an equal opportunity employer.