At a Glance
- Tasks: Lead growth strategies and demand generation for a cutting-edge legal operations platform.
- Company: Join Wordsmith, a fast-growing tech company revolutionising in-house legal operations.
- Benefits: Competitive salary, equity options, flexible working, and comprehensive benefits.
- Other info: High-autonomy role with direct access to leadership and opportunities for rapid progression.
- Why this job: Shape the future of legal tech and make a real impact from day one.
- Qualifications: 5+ years in B2B SaaS growth with strong experience in paid campaigns.
The predicted salary is between 60000 - 80000 £ per year.
Wordsmith is building the legal operations platform for in‐house teams, and we are growing fast. We believe in‐house legal is becoming one of the most important functions in the AI era. Every business is moving faster, but legal work is still too often scattered across inboxes, chats, documents, and disconnected systems. Wordsmith brings that work into one system. Requests come in from across the business, AI agents handle the routine, lawyers stay in control where judgment matters, and every step is captured as work happens.
We are built for in‐house legal, not law firms. Our goal is to help legal teams move faster, reduce unnecessary external counsel spend, and become a function the business can run with. More than 500 companies, including Financial Times, Safelite, Trip.com, Canva, Starling, and Sage, use Wordsmith. Backed by $100M from Index Ventures, General Catalyst, Highland Europe, and others, we are building one of the defining companies in legal AI.
The Role
We're looking for a sharp, data‐driven operator to lead growth at Wordsmith. This is a high‐leverage role that combines strategy, execution, and storytelling. Your mission: scale our demand generation engine while maintaining our premium brand positioning.
You'll own strategy and execution across LinkedIn advocacy, Answer Engine Optimisation (AEO), paid campaigns, and community engagement. You'll turn experiments into repeatable playbooks, and play a critical role in shaping Wordsmith as the category leader in Legal Enablement Platforms. This is a high‐trust role with serious headroom. We're not looking for someone to run playbooks – we're looking for someone to help write them.
What You'll Do
- Lead demand generation across LinkedIn, AEO, paid campaigns, and forums
- Scale team advocacy programmes to drive reach and engagement
- Dominate generative answer engines for 'in‐house legal AI' queries
- Run global paid campaigns and retargeting with clear pipeline goals
- Build community presence in Reddit and professional forums
- Partner with Product Marketing and Content to align narrative and messaging
- Turn insights into scalable growth playbooks
What We're Looking For
- 5+ years in B2B SaaS growth or demand generation
- Experience in startups or scale‐ups (Series A–D)
- Strong background in paid campaigns (Google, LinkedIn, retargeting)
- Proven track record with LinkedIn advocacy and community engagement
- Comfortable with attribution, funnel analytics, and pipeline measurement
- Strategic thinker with a creative streak – narrative and numbers both matter
Bonus Points For:
- Experience with AEO/GEO (Answer or Generative Engine Optimisation)
- Legal tech or professional services marketing experience
- Reddit or forum marketing chops
- Scaling international campaigns
What You Can Expect
- Competitive salary and meaningful equity upside
- Comprehensive benefits and flexible working
- A high‐autonomy role with direct access to the CEO and leadership team
- The chance to shape positioning and growth strategy in a new category
- A premium brand with global ambitions and serious tailwinds
- Progression based on results, not seniority
- A smart, ambitious team who move fast and back each other
If you're looking for more than just a job – a place to learn, grow, and have a real impact from day one – this could be the one. We're building something category‐defining, and we're looking for people who want to be part of the journey. If that sounds like you, hit apply.
Growth Lead in London employer: Wordsmith
Wordsmith is an exceptional employer, offering a dynamic work environment in London where innovation meets legal operations. With a strong focus on employee growth and autonomy, team members have direct access to leadership and the opportunity to shape the future of legal AI. The company provides competitive salaries, meaningful equity, and a collaborative culture that encourages learning and impactful contributions from day one.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Lead in London
✨Tip Number 1
Network like a pro! Get on LinkedIn and connect with folks in the legal tech space. Join relevant groups, engage in discussions, and don’t be shy to reach out for informational chats. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your growth strategies. Share it on your LinkedIn profile or even in relevant forums. This not only showcases your expertise but also gets you noticed by potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Wordsmith, and express your interest in their growth initiatives. A well-crafted message can go a long way in landing an interview.
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you ace your job search. Plus, applying through our site gives you a better chance of standing out. So, make sure to check it out and get your application in!
We think you need these skills to ace Growth Lead in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Growth Lead role. Highlight your experience in B2B SaaS growth and demand generation, and show us how your skills align with our mission at Wordsmith.
Showcase Your Data Skills:We love data-driven decision-making! Include specific examples of how you've used analytics to drive growth in previous roles. This will help us see your strategic thinking in action.
Be Creative in Your Storytelling:Since this role involves a bit of storytelling, don’t shy away from showcasing your creative side. Share how you’ve turned insights into compelling narratives that have driven engagement and growth.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Wordsmith!
How to prepare for a job interview at Wordsmith
✨Know Your Numbers
As a Growth Lead, you'll need to be data-driven. Brush up on your metrics and analytics related to demand generation, paid campaigns, and community engagement. Be ready to discuss specific examples of how you've used data to drive growth in previous roles.
✨Master the Storytelling
This role requires a blend of strategy and storytelling. Prepare to articulate your vision for scaling Wordsmith's demand generation engine. Think about how you can weave together your past experiences with a narrative that aligns with Wordsmith's mission and values.
✨Familiarise Yourself with the Brand
Dive deep into Wordsmith’s platform and understand its unique selling points. Be prepared to discuss how you would maintain its premium brand positioning while driving growth. Showing that you understand the product will impress the interviewers.
✨Engage with the Community
Since community engagement is key for this role, think about how you can leverage platforms like Reddit and professional forums. Come prepared with ideas on how to build a community presence and engage users effectively. This shows initiative and a proactive mindset.
