At a Glance
- Tasks: Lead growth strategies and demand generation for a cutting-edge legal operations platform.
- Company: Join Wordsmith, a fast-growing tech company revolutionising in-house legal operations.
- Benefits: Competitive salary, equity options, flexible working, and comprehensive benefits.
- Other info: High-autonomy role with direct access to leadership and opportunities for rapid progression.
- Why this job: Shape the future of legal tech and make a real impact from day one.
- Qualifications: 5+ years in B2B SaaS growth with strong campaign management skills.
The predicted salary is between 60000 - 80000 £ per year.
Wordsmith is building the legal operations platform for in‑house teams, and we are growing fast. We believe in‑house legal is becoming one of the most important functions in the AI era. Every business is moving faster, but legal work is still too often scattered across inboxes, chats, documents, and disconnected systems. Wordsmith brings that work into one system. Requests come in from across the business, AI agents handle the routine, lawyers stay in control where judgment matters, and every step is captured as work happens. We are built for in‑house legal, not law firms. Our goal is to help legal teams move faster, reduce unnecessary external counsel spend, and become a function the business can run with. More than 500 companies, including Financial Times, Safelite, Trip.com, Canva, Starling, and Sage, use Wordsmith. Backed by $100M from Index Ventures, General Catalyst, Highland Europe, and others, we are building one of the defining companies in legal AI.
The Role
We’re looking for a sharp, data‑driven operator to lead growth at Wordsmith. This is a high‑leverage role that combines strategy, execution, and storytelling. Your mission: scale our demand generation engine while maintaining our premium brand positioning. You’ll own strategy and execution across LinkedIn advocacy, Answer Engine Optimisation (AEO), paid campaigns, and community engagement. You’ll turn experiments into repeatable playbooks, and play a critical role in shaping Wordsmith as the category leader in Legal Enablement Platforms. This is a high‑trust role with serious headroom. We’re not looking for someone to run playbooks – we’re looking for someone to help write them.
What You’ll Do
- Lead demand generation across LinkedIn, AEO, paid campaigns, and forums
- Scale team advocacy programmes to drive reach and engagement
- Dominate generative answer engines for “in‑house legal AI” queries
- Run global paid campaigns and retargeting with clear pipeline goals
- Build community presence in Reddit and professional forums
- Partner with Product Marketing and Content to align narrative and messaging
- Turn insights into scalable growth playbooks
What We’re Looking For
- 5+ years in B2B SaaS growth or demand generation
- Experience in startups or scale‑ups (Series A–D)
- Strong background in paid campaigns (Google, LinkedIn, retargeting)
- Proven track record with LinkedIn advocacy and community engagement
- Comfortable with attribution, funnel analytics, and pipeline measurement
- Strategic thinker with a creative streak – narrative and numbers both matter
Bonus Points For:
- Experience with AEO/GEO (Answer or Generative Engine Optimisation)
- Legal tech or professional services marketing experience
- Reddit or forum marketing chops
- Scaling international campaigns
What You Can Expect
- Competitive salary and meaningful equity upside
- Comprehensive benefits and flexible working
- A high‑autonomy role with direct access to the CEO and leadership team
- The chance to shape positioning and growth strategy in a new category
- A premium brand with global ambitions and serious tailwinds
- Progression based on results, not seniority
- A smart, ambitious team who move fast and back each other
If you’re looking for more than just a job – a place to learn, grow, and have a real impact from day one – this could be the one. We’re building something category‑defining, and we’re looking for people who want to be part of the journey. If that sounds like you, hit apply.
Growth Lead employer: Wordsmith
At Wordsmith, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. Located in London, we offer competitive salaries, meaningful equity opportunities, and comprehensive benefits, all within a high-autonomy environment where your contributions directly influence our growth strategy. Join a smart, ambitious team dedicated to redefining legal operations, where your career can flourish through hands-on experience and impactful work from day one.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Lead
✨Tip Number 1
Network like a pro! Get on LinkedIn and connect with folks in the legal tech space. Join relevant groups, engage in discussions, and don’t be shy to reach out for informational chats. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your growth strategies. Share it on your LinkedIn profile or even in forums where potential employers hang out. This way, we can demonstrate our expertise and passion for the role.
✨Tip Number 3
Don’t just apply – engage! When you find a role that excites you, like the Growth Lead at Wordsmith, make sure to interact with their content online. Comment on their posts, share insights, and show that you’re genuinely interested in what they do. It’ll help us stand out from the crowd!
✨Tip Number 4
Prepare for the interview like it’s game day! Research the company’s recent achievements, understand their product, and come armed with questions that show we’ve done our homework. This will not only impress them but also help us figure out if it’s the right fit for us.
We think you need these skills to ace Growth Lead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Growth Lead role. Highlight your experience in B2B SaaS growth and demand generation, and show us how your skills align with our mission at Wordsmith.
Showcase Your Data Skills:We love data-driven decision-making! Include specific examples of how you've used analytics to drive growth in previous roles. This will help us see your strategic thinking in action.
Be Creative in Your Storytelling:As a Growth Lead, storytelling is key. Use your application to demonstrate your narrative skills. Share a brief story about a successful campaign you led and the impact it had on your previous company.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Wordsmith!
How to prepare for a job interview at Wordsmith
✨Know Your Numbers
As a Growth Lead, you'll need to be comfortable with data. Brush up on your metrics and analytics skills before the interview. Be ready to discuss how you've used data to drive growth in previous roles, and think of specific examples where your strategic decisions led to measurable results.
✨Master the Art of Storytelling
This role requires a blend of strategy and storytelling. Prepare to articulate your past experiences in a way that highlights your impact. Use the STAR method (Situation, Task, Action, Result) to structure your answers, making sure to weave in how your narrative aligns with Wordsmith's mission of transforming legal operations.
✨Familiarise Yourself with the Brand
Before the interview, dive deep into Wordsmith’s brand and its positioning in the market. Understand their unique selling points and how they differentiate themselves from competitors. This will not only help you answer questions more effectively but also show your genuine interest in the company and its vision.
✨Prepare for Scenario-Based Questions
Expect to face scenario-based questions that assess your problem-solving skills and creativity. Think about challenges you've faced in demand generation or community engagement and how you overcame them. Be ready to discuss how you would approach scaling campaigns or building community presence in forums like Reddit.
