At a Glance
- Tasks: Drive impactful paid media strategies for iconic streaming brands and optimise campaign performance.
- Company: Join Wordbank, a global marketing agency with a focus on creativity and collaboration.
- Benefits: Enjoy a competitive salary, flexible time off, and health perks.
- Other info: Work in a dynamic, supportive environment with opportunities for growth.
- Why this job: Be at the forefront of digital marketing in the exciting streaming industry.
- Qualifications: Experience in managing high-budget social media campaigns and strong analytical skills.
The predicted salary is between 55000 - 60000 £ per year.
Are you a cultural navigator and strategic driver who builds genuine stakeholder relationships as naturally as you drive campaign performance? We should talk.
We’re looking for a London-based mid-to-senior Paid Media Strategist to join our team at Wordbank, working from our central London office on a hybrid schedule – Tuesday through Thursday in our central London office, Mondays and Fridays remote. Wordbank is a global marketing localization agency that helps streaming brands reach, engage, and retain international audiences.
As our Paid Media Strategist, your mission is to dominate the attention economy. You’ll be a strategic growth driver for iconic streaming and entertainment brands, shaping how they connect with global audiences and driving measurable impact on viewership and revenue across SVOD, AVOD, TVOD, and FAST. You’ll own performance ROI, build the client trust that drives account growth from the inside out, and help shape the trajectory of our Digital services at a key inflection point. This role blends high-level campaign strategy, hands-on execution, and the cultivation of growth-focused client relationships.
You’ll bring deep expertise in multi-channel B2C video campaigns, paid social and programmatic media, relationship management, and AI-forward ways of working. As the “strategic go-to,” you strategise, optimise, and innovate to meet ROI goals. You’re a proactive communicator and decisive leader who thrives in ambiguity. Your tech-savvy approach will future-proof our digital marketing services in the AI age.
This is an initial 6-month contract (£55K–£60K annualized base) with strong potential to extend or convert to permanent based on performance and business need.
WHAT YOU’LL OWN
- PAID MEDIA: Develop and execute impactful international paid media strategies across Meta, TikTok, Reddit, YouTube, Amazon Ads, and CTV placements (with a focus on streaming and entertainment clients). Own the “why” and the “how” for our clients, defining account-level strategy and owning performance ROI. Champion AI automation workflow improvements to push the boundaries of operational efficiency.
- RELATIONSHIP MANAGEMENT: Architect global paid account success, taking full ownership of your portfolio and forging powerful client partnerships. Translate complex paid landscapes into compelling narratives, driving trust through transparency and leading client reviews with deep strategic insights; proactively identifying risks and spotting expansion opportunities that align with client and Wordbank goals.
- PROSPECTING: In close collaboration with the Customer Success team, act as a key driver for proposals and client prospecting – identifying and scoping out growth opportunities for current and future streaming clients.
EXPERIENCE & SKILLS
- Paid Social Media: Deep expertise in managing complex, high-budget campaigns across Meta, TikTok, and Reddit. You go beyond execution; you own the full-funnel strategy and drive measurable results across channels.
- Programmatic & Video: A strong baseline in the programmatic and video ecosystems, specifically Amazon DSP, CTV platforms, and YouTube Ads.
- Entertainment/Streaming Industry: Proven track record driving paid strategies for streaming or entertainment brands, with measurable ROI and demonstrable impact on viewership, engagement, and revenue.
- Reporting & Analytics: Excellent at analysing complex data sets, building reports, and crafting data narratives. Baseline knowledge of GTM, Looker Studio, Sheets/Excel, and GA4.
- AI Fluency: An early adopter who actively leverages emerging tools and builds AI workflows to automate reporting, creative versioning, and audience bidding.
BONUS EXPERIENCE
- International Marketing: Experience scaling campaigns across global markets and navigating local cultural nuances.
- Search Engine Marketing: Experience managing Google Ads campaigns.
THE WORDBANK WAY
- A-player teams: Talent-dense teams that drive remarkable results.
- Freedom & responsibility: Context over control; empowered decision-making and ownership.
- Candid feedback: Open, timely feedback with positive intent accelerates growth.
- Global-first mindset: Follow-the-sun operations across 118 countries, creativity at scale.
- Agile & adaptive: Embrace change, iterate quickly, pivot with purpose.
- Data-driven excellence: Informed decisions, meaningful metrics, continuous optimization.
- Challenger mindset: Farm for dissent, question assumptions, innovate by design.
- CX-obsessed: Fanatical about making customer experience functional, easy, and enjoyable.
- Clear communication: Precise, simple, and direct – we own understanding.
- Intelligent failure: Embrace risk, learn from mistakes, sunshine our failures.
Equal Opportunity Employer Wordbank is an equal opportunity employer committed to building a diverse, inclusive team. We welcome all qualified candidates regardless of race, color, age, religion, gender identity, sexual orientation, disability status, or any other protected characteristic.
Streaming Paid Media Strategist – Hybrid (London) employer: Wordbank
At Wordbank, we pride ourselves on being a dynamic and inclusive employer that champions creativity and innovation in the heart of London. Our hybrid work model fosters a healthy work-life balance, while our commitment to employee growth is reflected in our Investors in People Gold accreditation. Join us to collaborate with iconic streaming brands, leverage cutting-edge AI tools, and thrive in a culture that values transparency, empowerment, and meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Streaming Paid Media Strategist – Hybrid (London)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the streaming and entertainment industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best paid media campaigns. Use data to showcase your impact on ROI and engagement. When you’re chatting with potential employers, having tangible examples of your work can really set you apart.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Wordbank, and express your interest in working with them. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in paid media and streaming. Whether it’s through online courses or webinars, showing that you’re committed to growing your skills will make you a more attractive candidate. Plus, we love seeing candidates who are AI-fluent and ready to innovate!
We think you need these skills to ace Streaming Paid Media Strategist – Hybrid (London)
Some tips for your application 🫡
Show Your Strategic Side:When writing your application, make sure to highlight your strategic thinking skills. We want to see how you can drive campaign performance and build genuine relationships with clients. Use examples from your past experiences that showcase your ability to navigate complex paid media landscapes.
Be Authentic:Let your personality shine through in your application! We value authenticity and want to know who you are beyond your qualifications. Share your passion for the streaming and entertainment industry, and how you can contribute to our mission at Wordbank.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to the role of Paid Media Strategist. Highlight your experience with multi-channel B2C video campaigns and any specific platforms mentioned in the job description, like Meta or TikTok.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Wordbank
✨Know Your Stuff
Before the interview, dive deep into the streaming and entertainment landscape. Familiarise yourself with SVOD, AVOD, TVOD, and FAST models. Be ready to discuss how your past experiences align with these concepts and how you can drive ROI for their clients.
✨Showcase Your Analytical Skills
Prepare to talk about specific campaigns you've managed, focusing on the data-driven decisions you made. Bring examples of how you turned complex data sets into actionable insights that improved performance. This will demonstrate your analytical problem-solving abilities.
✨Build Rapport
Since relationship management is key, practice how you'll connect with your interviewers. Use warm, approachable language and be ready to share stories that highlight your ability to forge genuine partnerships with clients. Show them you're not just a strategist but also a collaborator.
✨Embrace the AI Angle
Given the emphasis on AI in the role, come prepared with examples of how you've leveraged AI tools in your previous work. Discuss any automation workflows you've implemented and how they improved efficiency. This will show you're forward-thinking and tech-savvy.
