At a Glance
- Tasks: Drive impactful paid media strategies for iconic streaming brands and enhance global audience engagement.
- Company: Join Wordbank, a leading global marketing agency with a focus on creativity and collaboration.
- Benefits: Enjoy a competitive salary, flexible working hours, and health perks.
- Other info: Work in a dynamic environment with opportunities for growth and innovation.
- Why this job: Be at the forefront of digital marketing in the exciting streaming industry.
- Qualifications: Experience in B2C video campaigns and strong relationship management skills required.
The predicted salary is between 55000 - 60000 € per year.
Are you a cultural navigator and strategic driver who builds genuine stakeholder relationships as naturally as you drive campaign performance? We should talk.
THE ROLE
We're looking for a London-based mid-to-senior Paid Media Strategist to join our team at Wordbank, working from our central London office on a hybrid schedule - Tuesday through Thursday in our central London office, Mondays and Fridays remote. Wordbank is a global marketing localization agency that helps streaming brands reach, engage, and retain international audiences.
As our Paid Media Strategist, your mission is to dominate the attention economy. You'll be a strategic growth driver for iconic streaming and entertainment brands, shaping how they connect with global audiences and driving measurable impact on viewership and revenue across SVOD, AVOD, TVOD, and FAST. You'll own performance ROI, build the client trust that drives account growth from the inside out, and help shape the trajectory of our Digital services at a key inflection point. This role blends high-level campaign strategy, hands-on execution, and the cultivation of growth-focused client relationships.
You'll bring deep expertise in multi-channel B2C video campaigns, paid social and programmatic media, relationship management, and AI-forward ways of working. As the "strategic go-to," you strategise, optimise, and innovate to meet ROI goals. You're a proactive communicator and decisive leader who thrives in ambiguity. Your tech-savvy approach will future-proof our digital marketing services in the AI age.
This is an initial 6-month contract (£55K–£60K annualized base) with strong potential to extend or convert to permanent based on performance and business need.
WHAT YOU’LL OWN
- PAID MEDIA: Develop and execute impactful international paid media strategies across Meta, TikTok, Reddit, YouTube, Amazon Ads, and CTV placements (with a focus on streaming and entertainment clients). Own the "why" and the "how" for our clients, defining account-level strategy and owning performance ROI. Champion AI automation workflow improvements to push the boundaries of operational efficiency. Accountability: Client ROI and SLA metrics.
- RELATIONSHIP MANAGEMENT: Architect global paid account success, taking full ownership of your portfolio and forging powerful client partnerships. Translate complex paid landscapes into compelling narratives, driving trust through transparency and leading client reviews with deep strategic insights; proactively identifying risks and spotting expansion opportunities that align with client and Wordbank goals. Accountability: 4.5+ CSAT score.
- PROSPECTING: In close collaboration with the Customer Success team, act as a key driver for proposals and client prospecting - identifying and scoping out growth opportunities for current and future streaming clients. Accountability: New Business Revenue.
EXPERIENCE & SKILLS YOU HAVE...
- Paid Social Media: Deep expertise in managing complex, high-budget B2C video campaigns across multiple social media platforms. You go beyond execution; you own the full-funnel strategy and drive measurable results across channels.
- Programmatic & Video: Working knowledge of the programmatic and video ecosystems, including CTV, YouTube Ads, and DSP platforms (Amazon DSP a plus). You understand how programmatic fits into a full-funnel video strategy.
- Entertainment/Streaming Industry: Experience supporting paid strategies for streaming, entertainment, or adjacent media brands is a major plus. Familiarity with the SVOD, AVOD, TVOD, or FAST landscape - or the ability to ramp quickly on a new vertical - means you can challenge briefs, not just execute them.
- Reporting & Analytics: Comfortable analysing complex data sets, building reports, and crafting data narratives. Working knowledge of tools like GA4, Looker Studio, GTM, and Sheets/Excel (or equivalents). You turn performance data into clear, actionable decisions that increase ROI.
- AI Fluency: An early adopter who actively leverages AI tools. You can identify automation opportunities including manual, repetitive bottlenecks or performance enhancements in your workload.
BONUS EXPERIENCE
- International Marketing: Experience scaling campaigns across global markets and navigating local cultural nuances.
- Search Engine Marketing: Experience managing Google Ads campaigns.
YOU ARE...
- A RELATIONSHIP ARCHITECT who forges genuine, lasting client partnerships. You lead with social confidence and warmth - clients don't just respect your expertise - they trust you as a strategic extension of their team.
- AN INTRAPRENEURIAL DRIVER with natural ownership of results and a hunter's eye for growth. You think in medium-term strategies, take calculated risks with self-confidence, and don't need micro-management or consensus to move forward.
- A DECISIVE NAVIGATOR who thrives in ambiguity. You take calculated, data-backed risks to drive exceptional CX and ROI. You own outcomes fully, course-correct proactively, and act as a dependable anchor for Digital and Customer Success teams.
- AN ANALYTICAL PROBLEM-SOLVER who assimilates data naturally. You identify patterns, deconstruct complex challenges, and present tiered solutions that address immediate needs while anticipating second and third-order impacts.
- AN ELOQUENT COLLABORATOR with flawless communication skills. You're authoritative with stakeholders yet approachable with teammates, translating complex media jargon into clear, persuasive narratives.
SALARY & BENEFITS
UK: £55K-£60K annual base salary + contract benefits. Initial 6-month contract, with strong potential to extend or transition into a permanent role, subject to performance and business requirements. Paid Flexible Time Off. Hussle health & fitness monthly pass.
WORK AT WORDBANK
Join a team that collaborates with incredible clients on global creative production that ignites your ambition, fuels your creativity, and pushes your drive to new heights. You’ll show up as your true self, work with great people, and put your smarts to work.
OUR IMPACT
Built for marketing and creative localization at scale, we help global streaming brands reach and inspire users wherever they are in the world. We partner with our clients to deliver locally impactful creative that drives seamless UX and meaningful engagement. It’s our frame of mind that sets us apart – rooted in operational excellence, elevated by human creativity, and guided by triple bottom line standards of people, planet and profit.
OUR PEOPLE
As a certified B Corp and Investors in People Gold employer (top 16%), we're as serious about our people and planet as we are about performance. Human creativity drives everything we do, so we do everything we can to empower our people. Wordbankers live, work, and play globally, bringing their perspectives to help drive meaningful outcomes, contribute measurable value, and create the difference.
THE WORDBANK WAY
- A-player teams: Talent-dense teams that drive remarkable results.
- Freedom & responsibility: Context over control; empowered decision-making and ownership.
- Candid feedback: Open, timely feedback with positive intent accelerates growth.
- Global-first mindset: Follow-the-sun operations across 118 countries, creativity at scale.
- Agile & adaptive: Embrace change, iterate quickly, pivot with purpose.
- Data-driven excellence: Informed decisions, meaningful metrics, continuous optimization.
- Challenger mindset: Farm for dissent, question assumptions, innovate by design.
- CX-obsessed: Fanatical about making customer experience functional, easy, and enjoyable.
- Clear communication: Precise, simple, and direct - we own understanding.
- Intelligent failure: Embrace risk, learn from mistakes, sunshine our failures.
Ready to create the difference?
Equal Opportunity Employer
Wordbank is an equal opportunity employer committed to building a diverse, inclusive team. We welcome all qualified candidates regardless of race, color, age, religion, gender identity, sexual orientation, disability status, or any other protected characteristic.
Paid Media Strategist - Streaming | London, UK employer: Wordbank
At Wordbank, we pride ourselves on being a dynamic and inclusive employer that champions creativity and collaboration. Our London office offers a hybrid work model, allowing you to balance your professional and personal life while working with iconic streaming brands on impactful campaigns. With a strong commitment to employee growth, a culture of open feedback, and the opportunity to work in a global-first environment, we empower our team members to thrive and innovate in the ever-evolving digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Strategist - Streaming | London, UK
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more you engage, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This is your chance to shine and demonstrate how you can drive results for potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your responses to show how your experience aligns with their goals. Remember, it’s not just about what you’ve done, but how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it gives you a direct line to us, making it easier to stand out from the crowd.
We think you need these skills to ace Paid Media Strategist - Streaming | London, UK
Some tips for your application 🫡
Show Your Personality:When writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to inject a bit of your own style and voice into your cover letter and CV.
Tailor Your Application:Make sure to tailor your application to the role of Paid Media Strategist. Highlight your relevant experience in paid media campaigns and relationship management, and connect your skills to what we’re looking for at Wordbank.
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read through your achievements and skills. We love a well-structured application!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Wordbank
✨Know Your Platforms
Make sure you’re well-versed in the specific platforms mentioned in the job description, like Meta, TikTok, and YouTube. Familiarise yourself with their advertising features and how they can be leveraged for streaming brands. This will show your potential employer that you’re not just a generalist but someone who understands the nuances of each platform.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive campaign performance in the past. Bring examples of reports you've created or insights you've derived from analytics tools like GA4 or Looker Studio. This will demonstrate your ability to turn complex data into actionable strategies, which is crucial for the role.
✨Build Rapport with Real Examples
Since relationship management is key, think of specific instances where you’ve successfully built client relationships. Be ready to share stories that highlight your communication skills and how you’ve navigated challenges. This will help you come across as a genuine partner rather than just a service provider.
✨Embrace the AI Angle
Given the emphasis on AI in the job description, prepare to discuss how you’ve integrated AI tools into your work. Whether it’s automating workflows or enhancing campaign performance, showing that you’re forward-thinking and tech-savvy will set you apart from other candidates.
