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For Companies At a Glance
- Tasks: Drive impactful paid media strategies for iconic streaming brands and optimise campaign performance.
- Company: Join a dynamic team at Wordbank, a certified B Corp focused on creativity and collaboration.
- Benefits: Competitive salary, flexible time off, health pass, and potential for contract extension.
- Other info: Work in a vibrant London office with opportunities for personal and professional growth.
- Why this job: Be the strategic force behind how entertainment brands connect with audiences in a fast-paced environment.
- Qualifications: Experience in managing high-budget social media campaigns and a passion for the streaming industry.
The predicted salary is between 55000 - 60000 ÂŁ per year.
Are you a cultural navigator and strategic driver who builds genuine stakeholder relationships as naturally as you drive campaign performance? We should talk.
THE ROLE
As our Paid Media Strategist, your mission is to dominate the attention economy. You'll be a cultural navigator and strategic growth driver for iconic streaming and entertainment brands, bridging complex advertising systems with exceptional customer experiences to drive SVOD, AVOD, TVOD, and FAST viewership. This role blends campaign strategy, digital account growth, and intrapreneurial focus — positioning our Digital services for streaming industry growth over the next 12 months.
You'll bring deep expertise in streaming and entertainment campaigns, combining analytical rigour with tactical execution. As the "strategic go-to," you strategise, optimise, and innovate. You're a proactive communicator and decisive leader who thrives in ambiguity, moving seamlessly between high-level strategy and ownership of daily execution. Your track record, sound judgement, and tech-savvy approach will future-proof our digital marketing services in the AI age.
This is an initial six-month full-time contract based in our central London office, right in the heart of the entertainment industry.
What You'll Own
- PIONEER PAID MEDIA EXCELLENCE: Develop and execute impactful international paid media strategies across Meta, TikTok, Reddit, YouTube, Amazon Ads, and CTV placements (with a focus on streaming and entertainment clients). Own the "why" and the "how" for our clients, defining account-level strategy and owning performance ROI. Champion AI automation workflow improvements to push the boundaries of operational efficiency. Accountability: Client ROI and SLA metrics
- ACCOUNT & PARTNER MANAGEMENT: Architect global paid account success, taking full ownership of your portfolio and forging powerful client partnerships. Translate complex paid landscapes into compelling narratives, driving trust through transparency and leading client reviews with deep strategic insights; proactively identifying risks and spotting expansion opportunities that align with client and Wordbank goals. Accountability: 4.5+ CSAT score
- DIGITAL ACCOUNT GROWTH: In close collaboration with the Customer Success team, act as a key driver for proposals and client prospecting - identifying and scoping out growth opportunities for current and future streaming clients. Accountability: Contribution to successful new business pitches
Why This Role Matters
You’re not just running campaigns, you’re the strategic force behind how iconic entertainment brands connect with audiences in a fast-moving attention economy. Our Digital services are at an inflection point, and the person in the role shapes that trajectory - owning performance ROI, building the kind of client trust that drives account growth from the inside out, and directly impacting viewership and revenue for some of the most recognizable titles in streaming. This starts as a six-month contract by design. We want the right fit, not just the right CV. If you lead with confidence, build trust quickly, and hold yourself to a standard that makes “good enough” genuinely uncomfortable, this is your opportunity to build something, not just run it.
SALARY & BENEFITS
UK: ÂŁ55K-ÂŁ60K annual base salary + contract benefits. Initial 6-month contract, with strong potential to extend or transition into a permanent role, subject to performance and business requirements. Paid Flexible Time Off. Hussle health & fitness monthly pass.
EXPERIENCE & SKILLS
YOU HAVE...
- Paid Social Media: Deep expertise in managing complex, high-budget campaigns across Meta, TikTok, and Reddit. You go beyond execution; you own the full-funnel strategy and drive measurable results across channels.
- Programmatic & Video: A strong baseline in the programmatic and video ecosystems, specifically Amazon DSP, CTV platforms, and YouTube Ads.
- Entertainment/Streaming Industry: Proven track record driving paid strategies for streaming or entertainment brands, with measurable ROI and demonstrable impact on viewership, engagement, and revenue. You understand the SVOD, AVOD, TVOD, and FAST landscape deeply enough to challenge briefs, not just execute them.
- Reporting & Analytics: Excellent at analysing complex data sets, building reports, and crafting data narratives. Baseline knowledge of GTM, Looker Studio, Sheets/Excel, and GA4. You turn performance data into clear, actionable decisions that increase client ROI.
- AI Fluency: An early adopter who actively leverages emerging tools and builds AI workflows to automate reporting, creative versioning, and audience bidding. You don’t wait to be shown what’s possible; you identify the efficiency gains and implement them before anyone asks.
YOU ARE...
- A RELATIONSHIP ARCHITECT who forges genuine, lasting client partnerships. You lead with social confidence and warmth - clients don't just respect your expertise - they trust you as a strategic extension of their team.
- AN INTRAPRENEURIAL DRIVER with natural ownership of results and a hunter's eye for growth. You think in medium-term strategies, take calculated risks with self-confidence, and don't need micro-management or consensus to move forward.
- A DECISIVE NAVIGATOR who thrives in ambiguity. You take calculated, data-backed risks to drive exceptional CX and ROI. You own outcomes fully, course-correct proactively, and act as a dependable anchor for Digital and Customer Success teams.
- AN ELOQUENT COLLABORATOR with flawless communication skills. You're authoritative with stakeholders yet approachable with teammates, translating complex media jargon into clear, persuasive narratives.
- AN ANALYTICAL PROBLEM-SOLVER who assimilates data naturally. You identify patterns, deconstruct complex challenges, and present tiered solutions that address immediate needs while anticipating second and third-order impacts.
Bonus Experience
- International Marketing: Experience scaling campaigns across global markets and navigating local cultural nuances.
- Search Engine Marketing: Experience managing Google Ads campaigns.
Do NOT Apply If:
- You need consensus or sign-off before making account decisions. Autonomy makes you uncomfortable rather than energised.
- You're transactional with the brands and partners you work with. You see account management as reporting and delivery rather than strategic partnership and relationship-building.
- You wait for direction rather than proactively identifying risks, opportunities, and growth plays across your portfolio.
- You need a fully defined playbook to execute. Ambiguity stalls you rather than sharpening your focus.
- You struggle to present data clearly or make a compelling case for strategic decisions to senior stakeholders. You're not genuinely excited about AI and automation as a competitive advantage for your clients.
- You think consistently good is acceptable when exceptional is within reach.
WORK AT WORDBANK
Join a team that collaborates with incredible clients on global creative production that ignites your ambition, fuels your creativity, and pushes your drive to new heights. You’ll show up as your true self, work with great people, and put your smarts to work.
OUR IMPACT
Built for marketing and creative localization at scale, we help global streaming brands reach and inspire users wherever they are in the world. We partner with our clients to deliver locally impactful creative that drives seamless UX and meaningful engagement. It’s our frame of mind that sets us apart – rooted in operational excellence, elevated by human creativity, and guided by triple bottom line standards of people, planet and profit.
OUR PEOPLE
As a certified B Corp and Investors in People Gold employer (top 16%), we're as serious about our people and planet as we are about performance. Human creativity drives everything we do, so we do everything we can to empower our people. Wordbankers live, work, and play globally, bringing their perspectives to help drive meaningful outcomes, contribute measurable value, and create the difference.
THE WORDBANK WAY
- A-player teams: Talent-dense teams that drive remarkable results.
- Freedom & responsibility: Context over control; empowered decision-making and ownership.
- Candid feedback: Open, timely feedback with positive intent accelerates growth.
- Global-first mindset: Follow-the-sun operations across 118 countries, creativity at scale.
- Agile & adaptive: Embrace change, iterate quickly, pivot with purpose.
- Data-driven excellence: Informed decisions, meaningful metrics, continuous optimization.
- Challenger mindset: Farm for dissent, question assumptions, innovate by design.
- CX-obsessed: Fanatical about making customer experience functional, easy, and enjoyable.
- Clear communication: Precise, simple, and direct - we own understanding.
- Intelligent failure: Embrace risk, learn from mistakes, sunshine our failures.
Ready to prove you're the strategic partner we need? In your cover letter, walk us through a multi-channel paid media campaign you executed from start to finish. Walk us through the sell (how you built the trust with your stakeholders to execute it), the strategy (the media mix you chose), and the ROI impact on the brand.
Equal Opportunity Employer
Wordbank is an equal opportunity employer committed to building a diverse, inclusive team. We welcome all qualified candidates regardless of race, color, age, religion, gender identity, sexual orientation, disability status, or any other protected characteristic.
Paid Media Strategist in London employer: Wordbank
Contact Detail:
Wordbank Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Strategist in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. Building genuine relationships can open doors that a CV just can’t.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. When you get the chance to chat with potential employers, having tangible examples of your work can really set you apart from the crowd.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. Share how you can add value to their team, especially in areas like paid media strategy and client partnerships.
✨Tip Number 4
Keep learning and adapting! The digital landscape is always changing, so stay updated on the latest trends and tools in paid media. Show potential employers that you’re not just keeping up but are ahead of the curve, especially with AI and automation.
We think you need these skills to ace Paid Media Strategist in London
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to share your passion for paid media and how it connects with your experiences.
Showcase Your Campaign Success: In your cover letter, walk us through a multi-channel paid media campaign you've executed. Highlight how you built trust with stakeholders, the strategy behind your media mix, and the ROI impact on the brand. We love seeing tangible results!
Tailor Your Application: Make sure to tailor your CV and cover letter to the role of Paid Media Strategist. Use keywords from the job description and demonstrate how your skills align with what we’re looking for. It shows us you’ve done your homework!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it makes the process smoother for both you and us!
How to prepare for a job interview at Wordbank
✨Know Your Campaigns Inside Out
Before the interview, make sure you can discuss specific paid media campaigns you've managed. Be ready to explain your strategy, the platforms you used, and the results you achieved. This shows that you not only understand the theory but have practical experience driving ROI.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your decisions. Bring examples of reports you've created or insights you've derived from analytics tools. This will demonstrate your analytical rigour and ability to turn complex data into actionable strategies.
✨Emphasise Relationship Building
Since this role requires forging genuine client partnerships, think of examples where you've built trust with stakeholders. Share stories that highlight your communication skills and how you've navigated challenges to maintain strong relationships.
✨Be Ready for Ambiguity
The job description mentions thriving in ambiguity, so prepare to discuss times when you've had to make decisions without all the information. Highlight your proactive approach to problem-solving and how you adapt strategies on the fly to achieve results.