At a Glance
- Tasks: Drive impactful paid media strategies for iconic streaming brands and optimise performance ROI.
- Company: Join Wordbank, a global marketing agency shaping the future of streaming.
- Benefits: Competitive salary, flexible work schedule, health perks, and potential for permanent role.
- Other info: Dynamic team culture with opportunities for growth and innovation.
- Why this job: Be at the forefront of digital marketing in the exciting streaming industry.
- Qualifications: Experience in B2C video campaigns and strong relationship management skills.
The predicted salary is between 55000 - 60000 € per year.
We’re looking for a London-based mid-to-senior Paid Media Strategist to join our team at Wordbank, working from our central London office on a hybrid schedule – Tuesday through Thursday in our office, Mondays and Fridays remote. Wordbank is a global marketing localization agency that helps streaming brands reach, engage, and retain international audiences.
As our Paid Media Strategist, your mission is to dominate the attention economy. You’ll be a strategic growth driver for iconic streaming and entertainment brands, shaping how they connect with global audiences and driving measurable impact on viewership and revenue across SVOD, AVOD, TVOD, and FAST. You’ll own performance ROI, build client trust that drives account growth from the inside out, and help shape the trajectory of our Digital services at a key inflection point. This role blends high-level campaign strategy, hands-on execution, and the cultivation of growth-focused client relationships.
You’ll bring deep expertise in multi-channel B2C video campaigns, paid social and programmatic media, relationship management, and AI-forward ways of working. As the strategic go-to, you strategise, optimise, and innovate to meet ROI goals. You’re a proactive communicator and decisive leader who thrives in ambiguity. Your tech-savvy approach will future-proof our digital marketing services in the AI age. This is an initial 6-month contract (£55 K–£60 K annualised base) with strong potential to extend or convert to permanent based on performance and business need.
What You’ll Own- PAID MEDIA: Develop and execute impactful international paid media strategies across Meta, TikTok, Reddit, YouTube, Amazon Ads, and CTV placements (with a focus on streaming and entertainment clients). Own the “why” and the “how” for our clients, defining account-level strategy and owning performance ROI. Champion AI automation workflow improvements to push the boundaries of operational efficiency.
- RELATIONSHIP MANAGEMENT: Architect global paid account success, taking full ownership of your portfolio and forging powerful client partnerships. Translate complex paid landscapes into compelling narratives, driving trust through transparency and leading client reviews with deep strategic insights; proactively identifying risks and spotting expansion opportunities that align with client and Wordbank goals.
- PROSPECTING: In close collaboration with the Customer Success team, act as a key driver for proposals and client prospecting – identifying and scoping out growth opportunities for current and future streaming clients.
- Paid Social Media: Deep expertise in managing complex, high-budget B2C video campaigns across multiple social media platforms. You go beyond execution; you own the full-funnel strategy and drive measurable results across channels.
- Programmatic & Video: Working knowledge of the programmatic and video ecosystems, including CTV, YouTube Ads, and DSP platforms (Amazon DSP a plus). You understand how programmatic fits into a full-funnel video strategy.
- Entertainment/Streaming Industry: Experience supporting paid strategies for streaming, entertainment, or adjacent media brands is a major plus. Familiarity with the SVOD, AVOD, TVOD, or FAST landscape – or the ability to ramp quickly on a new vertical – means you can challenge briefs, not just execute them.
- Reporting & Analytics: Comfortable analysing complex data sets, building reports, and crafting data narratives. Working knowledge of tools like GA4, Looker Studio, GTM, and Sheets/Excel (or equivalents). You turn performance data into clear, actionable decisions that increase ROI.
- AI Fluency: An early adopter who actively leverages AI tools. You can identify automation opportunities including manual, repetitive bottlenecks or performance enhancements in your workload.
- International Marketing: Experience scaling campaigns across global markets and navigating local cultural nuances.
- Search Engine Marketing: Experience managing Google Ads campaigns.
- RELATIONSHIP ARCHITECT: who forges genuine, lasting client partnerships. You lead with social confidence and warmth – clients don’t just respect your expertise – they trust you as a strategic extension of their team.
- INTRAPRENEURIAL DRIVER: with natural ownership of results and a hunter’s eye for growth. You think in medium-term strategies, take calculated risks with self-confidence, and don’t need micro-management or consensus to move forward.
- DECISIVE NAVIGATOR: who thrives in ambiguity. You take calculated, data-backed risks to drive exceptional CX and ROI. You own outcomes fully, course-correct proactively, and act as a dependable anchor for Digital and Customer Success teams.
- ANALYTICAL PROBLEM-SOLVER: who assimilates data naturally. You identify patterns, deconstruct complex challenges, and present tiered solutions that address immediate needs while anticipating second and third-order impacts.
- ELOQUENT COLLABORATOR: with flawless communication skills. You’re authoritative with stakeholders yet approachable with teammates, translating complex media jargon into clear, persuasive narratives.
Wordbank is an equal opportunity employer committed to building a diverse, inclusive team. We welcome all qualified candidates regardless of race, color, age, religion, gender identity, sexual orientation, disability status, or any other protected characteristic.
Paid Media Strategist - Streaming | London, UK in City of Westminster employer: Wordbank
At Wordbank, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of London. Our hybrid working model promotes work-life balance, while our commitment to employee growth ensures that you will have ample opportunities to develop your skills and advance your career in the fast-paced world of streaming and entertainment marketing. Join us to be part of a diverse team that values innovation and empowers you to make a meaningful impact on global audiences.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Strategist - Streaming | London, UK in City of Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more you engage, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in paid media strategies. This will help potential employers see what you can bring to the table and how you can drive results.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their goals and challenges, and come ready with ideas on how you can help them succeed. This shows you're proactive and genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to go directly to the source.
We think you need these skills to ace Paid Media Strategist - Streaming | London, UK in City of Westminster
Some tips for your application 🫡
Show Your Passion for Streaming:When you write your application, let your love for the streaming and entertainment industry shine through. We want to see how you connect with the brands and audiences we work with, so share your insights and experiences that make you a perfect fit for this role.
Be Data-Driven:Since this role is all about driving measurable impact, make sure to highlight your analytical skills. Use specific examples of how you've turned data into actionable strategies in your previous roles. We love numbers, so don’t shy away from showcasing your successes!
Craft Compelling Narratives:Your ability to translate complex ideas into clear narratives is key. In your application, focus on how you've built relationships and trust with clients in the past. Share stories that demonstrate your communication skills and how you’ve navigated challenges successfully.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and ready to take the next step in your career with us!
How to prepare for a job interview at Wordbank
✨Know Your Platforms
Make sure you’re well-versed in the paid media platforms mentioned in the job description, like Meta, TikTok, and YouTube. Prepare specific examples of campaigns you've managed on these platforms, focusing on how you drove measurable results and ROI.
✨Showcase Your Analytical Skills
Be ready to discuss how you analyse complex data sets and turn them into actionable insights. Bring examples of reports you've created or decisions you've made based on data analysis, especially using tools like GA4 or Looker Studio.
✨Demonstrate Relationship Management
Prepare to talk about your experience in building strong client relationships. Think of instances where you’ve successfully navigated challenges with clients or identified growth opportunities that aligned with their goals.
✨Embrace AI and Innovation
Since the role emphasises AI-forward strategies, be prepared to discuss how you've leveraged AI tools in your previous roles. Share specific examples of how you’ve improved operational efficiency or campaign performance through automation.
