Social Media Lead in Worcester

We’re the nation’s favourite heating brand, here to warm up people’s homes, lives, and futures. From boilers, hybrids and heat pumps to solar thermal and smart controls, we’re giving our customers plenty of choice. With cutting-edge tech and research, we’re right in the thick of the drive for a better future of home heating.

It’s not all tools and tech. People are the real heart of our company. We connect with our customers to deliver genuinely helpful support, and we care about our employees and give them enriching careers. We work hard, we work together, and we work with a cause – delivering brilliant customer support and exceptional engineering. As an organisation of more than 1,600 employees, we also take our role in the communities we serve seriously. From giving away free heating systems for community spaces, to our charity, education, and volunteer work – we’re no strangers to rolling our sleeves up, getting stuck in, and helping out.

We are excited to offer you the opportunity to join our Digital department as a Social Media Lead. The Digital Marketing team at Worcester Bosch is at the forefront of driving the Company’s online presence and customer engagement. We are a dynamic and innovative team responsible for developing and executing digital strategies that enhance brand awareness, generate leads and support our customers with engaging and informative content.

In this role, you will be responsible for:

• Social Media Strategy: Develop and execute integrated B2B and B2C social media strategies across multiple platforms to drive brand growth, engagement, lead generation, and performance.
• Content Strategy & Creation: Lead the planning and creation of engaging, on-brand multimedia content and campaigns that align with audience needs, trends, and business objectives.
• B2B & B2C Marketing: Create targeted messaging and content strategies that support both professional and consumer marketing goals across different customer journeys.
• Community Management Strategy: Build and manage proactive community engagement strategies that foster meaningful relationships, monitor sentiment, and protect brand reputation.
• Content Publishing & Channel Management: Oversee daily social media publishing, scheduling, optimization, and platform management to ensure consistent and effective delivery.
• Stakeholder Management: Collaborate with internal teams and external partners to align social initiatives with business priorities and communicate strategic performance insights.
• Analytics & Reporting: Analyse social media performance data to optimize campaigns, improve engagement, and deliver actionable reporting and recommendations.
• Brand & Reputation Management: Maintain brand consistency across all social channels while supporting reputation management and staying ahead of digital and platform trends.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field.
• Proven experience in social media management, content strategy, or digital marketing roles.
• Strong understanding of both B2B and B2C social media ecosystems.
• Demonstrated experience creating high-performing social content across multiple platforms.
• Excellent copywriting, storytelling, and communication skills.
• Experience with social media management and analytics tools.
• Strong project management and stakeholder management capabilities.
• Ability to work in a fast-paced environment and manage multiple priorities.
• Analytical mindset with the ability to translate data into strategic decisions.
• Experience managing agencies, creators, or freelancers is a plus.
• Knowledge of paid social advertising is advantageous.

Working Hours: 39 hours per week – standard working pattern of 08:00 – 17:00 Monday to Thursday and 08:00 – 16:00 Friday with a 1-hour lunch break.

Working with us comes with the following benefits: Hybrid working options available. We welcome applications from a range of candidates but please note that to apply for this position you must have the right to live and work in the UK from the start date of employment and for the duration of your employment.