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- Tasks: Lead marketing strategy and build engaging content to elevate Woodstock's brand.
- Company: Join a unique law firm that values collaboration and innovation.
- Benefits: Enjoy 33 days off, pension contributions, and a charity day each year.
- Other info: Be part of a supportive team culture focused on growth and impact.
- Why this job: Shape a compelling brand in a market ready for disruption.
- Qualifications: Experience in legal marketing and strong content creation skills required.
The predicted salary is between 60000 - 75000 £ per year.
About Woodstock Legal Services: Woodstock Legal Services isn’t your typical law firm. We’re breaking the mold – ditching the jargon, delivering expert advice, and doing things differently in the legal world. At Woodstock, you’ll be part of a people-first culture where ideas are welcomed, collaboration is second nature, and your contribution really matters.
The Role: This is a strategic and hands-on role - as our Senior Marketing Manager, you will lead on Woodstock's marketing strategy, build the channel and content engine that puts us in front of the right clients and lawyers, helping establish Woodstock as the most compelling home for consultant lawyers in the UK and trusted legal brand for clients. You will work closely with the VP of Marketing, manage two marketing executives, and have the freedom and backing to build a marketing programme that genuinely moves the needle.
What You Will Do:
- Build the content and thought leadership engine
- Own the content strategy, using Woodstock's consultants as the primary vehicle to demonstrate the calibre of the firm to both prospective lawyers and clients
- Design flagship content moments: industry reports, whitepapers, webinars, podcasts and video series that establish Woodstock as a leading voice in the market
- Identify and work with Woodstock's best consultants and external experts to create content that builds the firm's reputation and showcases its expertise across practice areas
- Turn Woodstock's key spokespeople into recognised thought leaders within the legal community
- Find opportunities for Woodstock voices to appear on external platforms, publications and channels
- Build the content repurposing system that maximises the reach and lifespan of every piece of content
- Define and own Woodstock's brand voice, tone and messaging across all channels
- Work with the Lawhive ‘Creative Studio’ to evolve the Woodstock brand for national scale
- Develop practice area specific messaging that builds credibility across commercial law, property and other disciplines
- Ensure brand consistency across the marketing team and wider business
- Drive awareness and acquisition across core client and consultant audiences
- Own the content and creative strategy that builds brand awareness and drives inbound interest from both prospective consultant lawyers and clients
- Develop and evolve the consultant recruitment journey on the website, including landing pages, case studies and downloadable assets
- Work with our paid media team on campaign creative and messaging to drive inbound lawyer enquiries
- Build deep audience understanding of both consultant lawyers and prospective clients to inform every content and brand decision
- Create collateral and campaign support that helps the sales team recruit consultant lawyers
- Develop practice area specific materials that position Woodstock credibly across different legal disciplines
- Support the BD Lead with content and brand materials that help consultants win more client work
- Partner with the Landlord and Tenant in-house team to create content, collateral and thought leadership that supports their business development activity
- Provide branded materials and creative support to the Community function
- Own Woodstock's reputation strategy including review generation, legal directory submissions and PR
- Manage media and press opportunities for the firm and its consultants
- Lead award submissions across relevant legal and industry bodies
- Manage and develop two marketing executives, providing clear direction and support
- Build a team culture focused on outcomes and audience understanding rather than process and output
What You'll Bring:
- You have previous experience in the legal sector (or professional services)
- You have proven experience building a content and thought leadership programme in a B2B or professional services context
- You have strong brand instincts and can translate strategy into compelling content and creative
- You are comfortable producing or overseeing a range of formats including video, webinars, podcasts and long form content
- You understand how to build an audience, not just publish content
- You have experience marketing to both B2B and B2C audiences
- You are a hands-on operator who can also think strategically
- You thrive in fast moving, scaling businesses where you build as well as manage
- You have experience managing a team
Why This Role: Woodstock is at an inflection point. The brand, the content and the story are all there to be built upon. You will have the scope, the backing of a well funded group, and a genuinely compelling product to work with. If you want to build something you are proud of in a market that is ready to be disrupted, this is the role.
Interview Process: Introductory call with our Talent team, 1:1 with your hiring manager, Technical interview / practical skills assessment, Values interview.
We offer! UK Benefits: 33 days’ annual leave (25 + bank holidays) plus your birthday off, Extended Christmas holiday, Pension contribution, Give back - support a good cause with a charity day each year.
Senior Marketing Manager in Poole employer: Woodstock Legal Services
Contact Detail:
Woodstock Legal Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager in Poole
✨Tip Number 1
Network like a pro! Get out there and connect with people in the legal sector. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if you’ve got experience in content creation or brand strategy. This is your chance to demonstrate how you can make a real impact at Woodstock Legal Services.
✨Tip Number 3
Prepare for those interviews! Research Woodstock’s culture and values, and think about how your experience aligns with their vision. Be ready to discuss how you can contribute to their innovative approach and help them stand out in the legal market.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Woodstock community. Don’t miss out on this opportunity!
We think you need these skills to ace Senior Marketing Manager in Poole
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for marketing and how you can contribute to our unique culture at Woodstock.
Tailor Your Content: Make sure to customise your application to reflect the specific role of Senior Marketing Manager. Highlight your relevant experience in building content strategies and managing teams, and connect it back to how it aligns with our vision at Woodstock.
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use concrete examples of how you've driven brand awareness or built thought leadership in previous roles. This will help us see the impact you could have at Woodstock.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team at Woodstock!
How to prepare for a job interview at Woodstock Legal Services
✨Know the Brand Inside Out
Before your interview, dive deep into Woodstock Legal Services' brand and values. Understand their unique approach to legal services and how they prioritise a people-first culture. This will help you align your answers with their ethos and demonstrate that you're genuinely interested in being part of their team.
✨Showcase Your Content Strategy Skills
Prepare to discuss your experience in building content and thought leadership programmes. Bring examples of past projects where you've successfully engaged audiences through various formats like webinars or podcasts. Highlight how these experiences can translate into success for Woodstock's marketing strategy.
✨Demonstrate Your Team Leadership
Since you'll be managing two marketing executives, be ready to share your leadership style and how you foster a collaborative environment. Discuss specific instances where you've built a team culture focused on outcomes, as this aligns with Woodstock's emphasis on collaboration and contribution.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview that reflect your understanding of the role and the company. Inquire about their vision for the marketing strategy or how they measure success in their campaigns. This shows your strategic thinking and genuine interest in contributing to their goals.