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For Companies At a Glance
- Tasks: Lead product marketing strategies and build high-performing teams in a dynamic global environment.
- Company: Join Wood Mackenzie, a leader in energy data and analytics, under new Private Equity ownership.
- Benefits: Enjoy flexible working arrangements, competitive salary, and opportunities for professional growth.
- Other info: Collaborate globally with diverse teams and contribute to a culture of excellence.
- Why this job: Make a significant impact on the energy market with innovative AI-driven solutions.
- Qualifications: Proven leadership in product marketing, especially in data, SaaS, or AI sectors.
The predicted salary is between 100000 - 130000 ÂŁ per year.
Role Purpose
Wood Mackenzie moved under Private Equity ownership in 2023 and is now executing on its Value Creation Plan to deliver high growth. We now have an exciting opportunity for someone to join the global Marketing Leadership Team as the VP, Head of Product Marketing. We are looking for someone who thrives within a fast‑paced, dynamic global business and who has a keen focus on delivering results and building high‑performing teams. We are looking for someone with a background in energy who is a senior strategic and visionary leader, responsible for defining, championing and operationalising WoodMac’s product narratives across all verticals, solutions, and platforms. You will ensure we articulate the value of our products and data, including next‑generation AI workflow‑based solutions, with clarity, commercial impact, and customer insight. This role is critical to driving our next phase of growth, requiring a leader with a deep understanding of the energy market, of how to tell a differentiated data value story, and ensure every commercial team is armed with the critical insights on our customers, product solutions and superpowers to enable them to win. This role sits on the Marketing Leadership team reporting to the CMO. The successful candidate will also be part of the Wood Mackenzie Extended Leadership Team (top 100 leaders across the business) that is run by the CEO. The direct reports for this role are currently based in London, Boston, Singapore and Edinburgh and this role will engage with the wider Marketing teams and stakeholders across the globe.
Main Responsibilities
- Defining our audience: Work closely with Sales, Segment leadership & Growth Marketing to define ICPs and build out personas and workflows for each of them. Ensure customer insights and activity feedback continue to shape the narratives, segmentation and use case value propositions.
- Product narratives, positioning & messaging: Own the end‑to‑end development of persona‑based, vertical‑aligned messaging frameworks, incorporating workflows, customer JTBD, challenges and value outcomes. Embed WoodMac’s brand positioning and superpowers across all product lines, along with financial impact messaging.
- ARR growth support: Equip Sales with strong product and data narratives, playbooks, Sales plays, objection handling, case studies, competitive intelligence and core value messaging that will lead to successful commercial outcomes. Translate technical capabilities into revenue‑ready value stories for new logo, upsell and cross‑sell opportunities.
- Product & solution launches: Lead the GTM launch strategy in support of the product roadmap to ensure successful delivery of new product launches, enhancements, platform & AI capability developments, and product/platform migrations and sunsets.
- AI Solutions: Partner with the AI Solutions team, translating workflow applications and forward‑deployed engineering developments into compelling value proposition and market‑ready narratives. Define differentiated positioning for AI‑driven tools, and support AI Solutions pilots and proof‑of‑value engagements with customers.
- Pricing & Packaging: Support new strategies for bundling data and insight aligned to customer workflow and build out supporting value hypothesis.
- Embrace AI internally: Look at opportunities to use AI across tools, tech, data and content development to better understand our customers and competitors.
- Team Leadership: Build, manage and coach a high‑performing global team, fostering a culture of excellence, collaboration, and innovation to meet the demands of a high‑growth company under PE ownership.
About You
To be successful in this role you’ll have proven senior leadership experience in product marketing within a data, SaaS, AI, or analytics‑led organisation. You will also have experience of working in the energy and/or natural resources industry.
You Will Have
- Demonstrable experience in Marketing
- A growth mindset and solid strategic thinking
- Experience of working within a B2B environment
- Strong communication, presentation, story‑telling and writing skills
- Expertise in GTM strategy, segmentation, ICP development, positioning, and value messaging
- Experience partnering with technical, engineering or AI/ML teams to commercialise complex technology
- Strong analytical skills and comfort working with ARR, pipeline, buying signals and performance dashboards
- Strong command of verticalised GTM models, customer workflows and JTBD frameworks
- Excellent interpersonal skills and ability to influence and engage peers
- Demonstrated experience of stakeholder management
- Experience working autonomously within a matrix organisation
- Experience leading globally distributed teams.
- Project and budget management skills and attention to detail
Working Expectations
We are a hybrid working company and the successful applicant will be expected to be physically present in the office at least 2 days per week to foster and contribute to a collaborative environment, but this may be subject to change in the future. While this is expected to be a full‑time role, flexible working arrangements will be considered. Due to the global nature of the team, a degree of flexible working will be required to accommodate different time zones.
Equal Opportunities
We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov. If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.
Vice President - Head of Product Marketing employer: Wood Mackenzie
Contact Detail:
Wood Mackenzie Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Vice President - Head of Product Marketing
✨Tip Number 1
Network like a pro! Reach out to connections in the energy sector and let them know you're on the hunt for a VP role. A personal recommendation can make all the difference, so don’t be shy about asking for introductions.
✨Tip Number 2
Prepare for interviews by diving deep into Wood Mackenzie’s product narratives and AI solutions. Show us you understand our market and can articulate how your experience aligns with our goals. Bring your A-game storytelling skills!
✨Tip Number 3
Don’t just wait for job postings; proactively reach out to hiring managers or team leads at Wood Mackenzie. Express your interest in the VP, Head of Product Marketing role and share how you can contribute to our growth strategy.
✨Tip Number 4
Utilise our website to apply directly! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in being part of the Wood Mackenzie team.
We think you need these skills to ace Vice President - Head of Product Marketing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in product marketing, especially within the energy sector. We want to see how your background aligns with our needs, so don’t hold back on showcasing relevant achievements!
Showcase Your Storytelling Skills: Since this role involves crafting compelling narratives, use your application to demonstrate your storytelling prowess. Share examples of how you've effectively communicated complex ideas or data in a way that resonates with customers and stakeholders.
Highlight Leadership Experience: We’re looking for someone who can lead and inspire teams. In your application, emphasise your leadership roles and how you’ve built high-performing teams in fast-paced environments. Share specific outcomes that resulted from your leadership!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Wood Mackenzie
✨Know Your Product Inside Out
Before the interview, dive deep into Wood Mackenzie's product offerings and their value propositions. Understand how they fit into the energy market and be ready to discuss how you would articulate these narratives effectively.
✨Showcase Your Leadership Style
Prepare to share examples of how you've built and led high-performing teams in the past. Highlight your experience in fostering collaboration and innovation, especially in a fast-paced environment, as this is crucial for the role.
✨Master the Art of Storytelling
Since strong communication skills are key, practice telling compelling stories about your previous successes in product marketing. Focus on how you’ve translated complex data into clear, impactful messages that resonate with customers.
✨Be Ready for Strategic Discussions
Expect to engage in conversations about GTM strategies and customer insights. Brush up on your analytical skills and be prepared to discuss how you would leverage data to drive ARR growth and support sales teams effectively.