At a Glance
- Tasks: Lead global marketing campaigns to attract new customers in the financial sector.
- Company: Join Wood Mackenzie, a leader in energy analytics and insights.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Work in a diverse team focused on innovation and customer success.
- Why this job: Make an impact in a dynamic industry while collaborating with top experts.
- Qualifications: 8+ years in B2B marketing with strong campaign management skills.
The predicted salary is between 60000 - 80000 € per year.
Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape. For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments. Now, with the world’s energy system more complex and interconnected than ever before, sector-specific views are no longer enough. That’s why we’ve redefined what’s possible with Intelligence Connected. By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain. Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe. This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead.
About the Role
We are seeking a results-driven New Logo Campaign Manager to join our B2B Growth Marketing team. This role is focused on strategizing, executing, and optimizing global campaigns to drive net-new customer acquisition within a specific industry vertical. You’ll play a key role in generating high-quality leads, accelerating pipeline, and delivering measurable impact across the buyer’s journey. As the lead contributor within the growth marketing function, you'll collaborate cross-functionally with sales, product marketing, content, digital, and operations teams to execute campaigns that resonate with target personas and move prospects through the buyer’s journey.
Key Responsibilities
- Plan, execute, and optimize full-funnel campaigns targeting new logo acquisition across priority Financials and Traders customer verticals, geographies, and channels.
- Collaborate with the Director of Growth Marketing to align campaign plans with vertical GTM plans and pipeline goals.
- Work with product marketing and content marketing to develop tailored messaging and solution sets.
- Ownership of new logo campaign management that drives channel performance improvements and journey management.
- Own the execution of integrated campaigns across channels such as email, paid social, display, SEM, SEO, content syndication, nurture flows and webinars.
- Work with event operations and sales to drive execution excellence in our event planning, onsite execution and follow up, increasing the ROI from this critical channel.
- Partner with digital marketing and media teams to manage paid acquisition efforts and ensure targeted reach into ICP audiences and accounts.
- Work closely with sales and lead management teams to enable effective follow-up, qualification, and conversion strategies.
- Work with digital marketing to monitor campaign performance in real-time and continuously improve tactics through A/B testing, audience segmentation, and optimization.
- Track, report, and analyse campaign performance against KPIs such as MQLs, SALs, cost per lead, and pipeline contribution.
Requirements
- Over 8 years of B2B marketing experience with a focus on campaign management, demand generation, or growth marketing.
- Experience planning and executing lead generation campaigns targeting new customers in a B2B context.
- Strong understanding of digital marketing channels and campaign performance metrics.
- Familiarity with marketing and sales tech stacks (e.g., Pardot, Salesforce, LinkedIn Ads, Google Ads, Intent data platforms etc.).
- Ability to develop campaign briefs, manage creative assets, and coordinate across internal and external teams.
- Excellent project management, communication and organizational skills with strong attention to detail.
- Data-driven mindset with experience analyzing performance data to inform decisions.
- Experience working in cross-functional, global, or matrixed environments is a plus.
Preferred Qualifications
- Experience in audience-focused B2B campaigns within the commodities space (e.g.: Oil & Gas, Metals and Mining, Power & Technology, Financial Services, Trading, SaaS).
- Knowledge of funnel metrics and pipeline acceleration tactics.
- Bachelor’s degree in Marketing, Business, Communications, or related field.
What Success Looks Like
- Consistent delivery of high-quality, sales-ready leads and new logo pipeline.
- Strong campaign performance across paid and owned channels.
- Alignment and collaboration with sales and SDR teams.
- Continuous improvement in lead-to-opportunity conversion and campaign ROI.
Equal Opportunities
We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov. If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.
Growth Marketing Manager – Financials & Trading in London employer: Wood Mackenzie
Wood Mackenzie is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation among its 2,700 experts across 30 countries. With a strong commitment to employee growth, the company provides ample opportunities for professional development and encourages a curious mindset that turns knowledge into action. Located in a vibrant industry landscape, employees benefit from engaging with cutting-edge analytics and insights, making a meaningful impact on the global energy and natural resources sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager – Financials & Trading in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that Growth Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Wood Mackenzie and understanding their values. Be ready to discuss how your experience aligns with their mission and how you can contribute to their growth marketing efforts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Growth Marketing Manager – Financials & Trading in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Growth Marketing Manager role. Highlight your experience in B2B marketing and campaign management, especially in the financials and trading sectors. We want to see how your skills align with our needs!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use metrics to demonstrate how you’ve driven lead generation and improved campaign performance in previous roles. We love numbers that tell a story!
Be Authentic:Let your personality shine through in your application. We value curiosity and a customer-focused mindset, so don’t hesitate to express your passion for marketing and how you can contribute to our team at Wood Mackenzie.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at Wood Mackenzie
✨Know Your Numbers
As a Growth Marketing Manager, you'll need to demonstrate your understanding of key performance metrics. Brush up on your knowledge of MQLs, SALs, and pipeline contribution. Be ready to discuss how you've used data to drive campaign success in previous roles.
✨Showcase Your Campaign Success
Prepare specific examples of successful B2B campaigns you've managed. Highlight your role in strategising, executing, and optimising these campaigns, especially those targeting new customer acquisition. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Familiarise Yourself with Their Tech Stack
Wood Mackenzie uses various marketing and sales tech tools. If you're familiar with platforms like Pardot, Salesforce, or Google Ads, mention this during your interview. If not, do a bit of research to understand how these tools can enhance campaign performance.
✨Emphasise Collaboration Skills
This role requires working closely with cross-functional teams. Be prepared to discuss how you've successfully collaborated with sales, product marketing, and digital teams in the past. Share examples that highlight your communication and project management skills.
