At a Glance
- Tasks: Join our global marketing team to craft compelling narratives for the oil and gas sector.
- Company: Wood Mackenzie, a leader in energy analytics and insights.
- Benefits: Hybrid working model, potential for contract extension, and a dynamic work environment.
- Other info: Collaborate with a diverse team and contribute to innovative marketing strategies.
- Why this job: Make an impact in a fast-paced industry while developing your marketing skills.
- Qualifications: Experience in B2B product marketing and strong storytelling abilities.
The predicted salary is between 60000 - 75000 £ per year.
Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape.
For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments.
Now, with the world’s energy system more complex and interconnected than ever before, sector-specific views are no longer enough.
That’s why we’ve redefined what’s possible with Intelligence Connected.
By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain.
Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe.
This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead.
- Wood Mackenzie Intelligence Connected
- Wood Mac. com
- Wood Mackenzie Brand Video
- Wood Mackenzie Values
- Inclusive – we succeed together
- Trusting – we choose to trust each other
- Customer committed – we put customers at the heart of our decisions
- Future Focused – we accelerate change
- Curious – we turn knowledge into action
- Role Purpose
Wood Mackenzie moved under Private Equity ownership in 2023 and is now executing on its Value Creation Plan to deliver high growth.
As part of this growth plan, and to help embed a go to market transformation, we a have an exciting opportunity for someone to join the global Marketing team within Product Marketing, supporting the oils & gas portfolios.
We are looking for someone who thrives within a fast-paced, dynamic global business, who has a good understanding of the energy markets, and who has a strong sense of storytelling so they can pull together compelling customer narratives across a portfolio of products in support of business priorities.
This role sits at the intersection of Product Marketing, Sales and Growth Marketing, ensuring our portfolio resonates with target customers, supports pipeline progression, and enables upsell and cross-sell opportunities.
You will be able to translate portfolio strategy into clear, audience-specific positioning, messaging and commercial enablement that is clearly articulated, understood, and consistently delivered.
While this role is initially a fixed-term contract role, there is the potential to extend this into a full-time role based on need and performance.
- Main Responsibilities
- Audience & Market Insight
- Define and continuously update personas and workflows for priority audiences
- Develop a deep understanding of customer priorities, challenges, buying behaviours and decision drivers
- Map audience needs to the product portfolio, identifying growth opportunities across all relevant workflows
- Monitor market trends and competitive positioning, translating these into clear implications for messaging and commercial focus
- Product Positioning & Messaging
- Partner with Portfolio Marketing and Commercialisation leads to define audience-relevant propositions, bundles and plays
- Ensure messaging is clear, differentiated and consistent across all customer-facing touchpoints
- Define “why Wood Mac” for the portfolio within the context of the target audience
- Sales & Sales Enablement Partnership
- Develop and maintain high-quality sales enablement tools, including decks, battlecards, objection handling guides and case studies
- Establish strong feedback loops, capturing frontline insight and feeding it into Marketing and other relevant teams
- Support Sales Enablement with the effective adoption of messaging and tools through activation and guidance
- Go-To-Market Planning & Execution
- Own product positioning and messaging according to customer segmentation to enable effective communications throughout the full lifecycle of products, including launch, updates, and sunset to achieve agreed commercial goals
- Work with Product teams to understand roadmaps and create compelling value proposition messaging to be used in marketing programmes and sales tools
- As the marketing lead for your product portfolio in go-to-market and planning meetings, share product strategies with wider Marketing teams.
- Growth Campaign Support
- Work with Portfolio Marketing to ensure campaign messaging frameworks are grounded in audience insight and accurately position your product portfolio
- Support demand, upsell and cross-sell motions through audience-relevant narratives
- Ensure consistency between campaign messaging and broader portfolio positioning
- Performance & Continuous Improvement
- Define and track success measures related to messaging effectiveness, sales enablement impact and audience engagement
- Use data (e. g. pipeline progression, win/loss insights, content usage) to refine positioning and priorities
- Continuously improve messaging, tools and approaches based on performance and feedback
About You
To be successful in this role you’ll have proven experience in B2B portfolio or product marketing, ideally within energy, data or analytics businesses.
You will also have experience of working in large, complex matrix organizations.
You will also have a deep understanding of end-to-end GTM process and sales-led growth models and pipeline dynamics.
- Proven ability to translate complex product portfolios into clear, compelling customer narratives
- Experience working closely with Sales teams and building impactful enablement strategies (not just assets)
- Strong commercial mindset, with the ability to connect marketing activity to business outcomes
- Excellent stakeholder management and cross-functional collaboration skills
- A growth mindset and solid strategic thinking
- A strong instinct for what will resonate with customers and why
- Strong communication, presentation, story-telling and writing skills
- Strong commercial awareness and understanding of how and where Marketing & Sales aligns and the interlocks and dependencies
- Excellent interpersonal skills and ability to influence and engage peers
- Highly structured, pragmatic, and delivery-focused mindset
- Experience of working autonomously within a matrix organisation
- Experience of working with globally distributed teams.
- Working Expectations
- We are a hybrid working company and the successful applicant is expected to work from the office at least 2 days per week to foster good working relationships and contribute to our culture.
This may be subject to change in the future.
- This is a fixed term contract of 6 months, with the potential to extend.
- Due to the global nature of the team, a degree of flexible working will be required to accommodate different time zones.
- Equal Opportunities
We are an equal opportunities employer.
This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability or protected veteran status.
You can find out more about your rights under the law at www. eeoc. gov
Lead Specialist, Product Marketing - Oil & Gas (6 months FTC) in Edinburgh employer: Wood Mackenzie
Wood Mackenzie is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Harrow. With a strong emphasis on employee growth, we provide ample opportunities for professional development and the flexibility of part-time or hybrid work arrangements, making it an ideal environment for those seeking meaningful and rewarding careers in data and research sales.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Specialist, Product Marketing - Oil & Gas (6 months FTC) in Edinburgh
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Lead Specialist, Product Marketing - Oil & Gas (6 months FTC) in Edinburgh
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Wood Mackenzie from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Wood Mackenzie specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Wood Mackenzie
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Wood Mackenzie, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Wood Mackenzie you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Wood Mackenzie that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Wood Mackenzie, so think on your feet and don't hesitate to showcase your creativity!
