Customer Growth Marketing Manager (12 months fixed term)

Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape. For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments. Now, with the world’s energy system more complex and interconnected than ever before, sector‑specific views are no longer enough. That’s why we’ve redefined what’s possible with Intelligence Connected. By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain. Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe. This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead.

Values

• Inclusive – we succeed together
• Trusting – we choose to trust each other
• Customer committed – we put customers at the heart of our decisions
• Future Focused – we accelerate change
• Curious – we turn knowledge into action

About The Role

We are seeking a results‑driven Customer Growth Marketing Manager to join our B2B Growth Marketing team. This is a fixed term role for up to 12 months. This role is focused on strategizing, executing, and optimizing campaigns that drive customer retention, expansion, and lifetime value within a specific vertical, with a strong emphasis on leveraging events and webinars as core growth channels. You will play a key role in increasing product adoption, driving upsell and cross‑sell opportunities, and delivering measurable impact across the existing customer lifecycle. As a key contributor within the growth marketing function, you will bring a strong events marketing background combined with modern demand generation techniques to maximize ROI from customer events, webinars, and executive engagements. You will collaborate cross‑functionally with customer success, account management, product marketing, content, digital, and operations teams to execute integrated campaigns that deepen customer engagement, expand product usage, and accelerate revenue growth from our existing customer base.

Key Responsibilities

• Plan, execute, and optimize full‑lifecycle campaigns targeting customer retention, expansion, and growth across priority customer segments, verticals, and geographies.
• Collaborate with the Director of Growth Marketing and Senior Customer Growth Marketing Manager to align campaign strategy with customer success plans, retention goals, and expansion pipeline targets.
• Lead end‑to‑end marketing strategy and execution for customer‑focused events including user conferences, executive briefings, regional customer events, workshops, and webinars.
• Design and execute sophisticated pre‑event engagement campaigns using email, paid social, targeted advertising, and personalized outreach to drive registration, attendance, and engagement from priority accounts.
• Develop data‑driven post‑event nurture programs that accelerate pipeline and drive expansion opportunities through automated workflows, account scoring, and behavioral triggers.
• Partner with event operations, customer success, and sales teams to identify target attendee lists, personalize event experiences, and ensure seamless follow‑up with expansion‑ready accounts.
• Build and optimize webinar programs that educate customers on new features, use cases, and best practices—driving product adoption and creating expansion awareness.
• Leverage event technology platforms (e.g., GlobalMeet, Teams Webinars, Cvent) and marketing automation to track attendee behavior, engagement signals, and intent data.
• Analyze event performance metrics including registration‑to‑attendance rates, engagement scores, pipeline influenced, and ROI to continuously improve event strategy.
• Partner with digital marketing teams to manage targeted paid campaigns reaching existing customers with expansion messaging, event promotion, and new product/feature awareness.
• Monitor campaign performance in real‑time and continuously improve tactics through A/B testing, customer segmentation, and behavioral targeting.

Requirements

• Over 6 years of B2B marketing experience with a focus on customer marketing, demand generation, or growth marketing.
• Proven track record planning and executing B2B events and webinar programs with measurable business impact (pipeline, revenue, retention).
• Strong experience with modern event marketing techniques including pre‑event audience targeting, personalized engagement campaigns, post‑event automation, and event‑driven ABM strategies.
• Familiarity with marketing and CRM tech stacks (e.g., Pardot, Salesforce, customer engagement platforms, product analytics tools, Gainsight or similar).
• Ability to develop customer segmentation strategies, manage creative assets, and coordinate across internal and cross‑functional teams.
• Excellent project management and organizational skills with strong attention to detail.
• Data‑driven mindset with experience analyzing customer behavior data, usage metrics, and expansion signals to inform campaign strategy.
• Experience working in cross‑functional, global, or matrixed environments with customer success and account management teams is a plus.

Preferred Qualifications

• Experience in vertical‑focused B2B customer marketing (e.g., Natural Resources, SaaS, Power & Technology, Financial Services, Trading)
• Knowledge of customer health scoring, product usage analytics, and expansion revenue forecasting
• Bachelor's degree in Marketing, Business, Communications, or related field

What Success Looks Like

• Consistently high‑performing event and webinar programs with strong attendance, engagement, and pipeline contribution
• Measurable increase in expansion pipeline and revenue influenced by events and webinars
• Strong improvement in customer engagement metrics, product adoption rates, and feature utilization
• Effective alignment and collaboration with customer success, account management, events, and product teams
• Sophisticated pre‑ and post‑event engagement programs that drive higher conversion from attendee to opportunity
• Continuous improvement in event ROI, customer‑to‑expansion opportunity conversion, and campaign performance
• Measurable impact on customer lifetime value (LTV) and reduction in churn risk

Equal Opportunities

We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov. If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.