Vice President - Head of Product Marketing

Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape. For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments. Now, with the world’s energy system more complex and interconnected than ever before, sector-specific views are no longer enough. That’s why we’ve redefined what’s possible with Intelligence Connected.

By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain. Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe. This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead.

Wood Mackenzie Values

• Inclusive – we succeed together
• Trusting – we choose to trust each other
• Customer committed – we put customers at the heart of our decisions
• Future Focused – we accelerate change
• Curious – we turn knowledge into action

Role Purpose

Wood Mackenzie moved under Private Equity ownership in 2023 and is now executing on its Value Creation Plan to deliver high growth. We now have an exciting opportunity for someone to join the global Marketing Leadership Team as the VP, Head of Product Marketing. We are looking for someone who thrives within a fast-paced, dynamic global business and who has a keen focus on delivering results and building high performing teams.

We are looking for someone with a background in energy who is a senior strategic and visionary leader, responsible for defining, championing and operationalising WoodMac’s product narratives across all verticals, solutions, and platforms. You will ensure we articulate the value of our products and data, including next generation AI workflow-based solutions, with clarity, commercial impact, and customer insight.

This role is critical to driving our next phase of growth, requiring a leader with a deep understanding of the energy market, of how to tell a differentiated data value story, and ensure every commercial team is armed with the critical insights on our customers, product solutions and superpowers to enable them to win. This role sits on the Marketing Leadership team reporting to the CMO. The successful candidate will also be part of the Wood Mackenzie Extended Leadership Team (top 100 leaders across the business) that is run by the CEO. The direct reports for this role are currently based in London, Boston, Singapore and Edinburgh and this role will engage with the wider Marketing teams and stakeholders across the globe.

Main Responsibilities

• Defining our audience: Work closely with Sales, Segment leadership & Growth Marketing to define ICPs and build out personas and workflows for each of them. Ensure customer insights and activity feedback continue to shape the narratives, segmentation and use case value propositions.
• Product narratives, positioning & messaging: Own the end-to-end development of persona-based, vertical-aligned messaging frameworks, incorporating workflows, customer JTBD, challenges and value outcomes. Embed WoodMac’s brand positioning and superpowers across all product lines, along with financial impact messaging.
• ARR growth support: Equip Sales with strong product and data narratives, playbooks, Sales plays, objection handling, case studies, competitive intelligence and core value messaging that will lead to successful commercial outcomes. Translate technical capabilities into revenue-ready value stories for new logo, upsell and cross-sell opportunities.
• Product & solution launches: Lead the GTM launch strategy in support of the product roadmap to ensure successful delivery of new product launches, enhancements, platform & AI capability developments, and product/platform migrations and sunsets.
• AI Solutions: Partner with the AI Solutions team, translating workflow applications and forward-deployed engineering developments into compelling value proposition and market-ready narratives. Define differentiated positioning for AI-driven tools, and support AI Solutions pilots and proof-of-value engagements with customers.
• Pricing & Packaging: Support new strategies for bundling data and insight aligned to customer workflow and build out supporting value hypothesis.
• Embrace AI internally: Look at opportunities to use AI across tools, tech, data and content development to better understand our customers and competitors.
• Team Leadership: Build, manage and coach a high-performing global team, fostering a culture of excellence, collaboration, and innovation to meet the demands of a high-growth company under PE ownership.

About You

To be successful in this role you’ll have proven senior leadership experience in product marketing within a data, SaaS, AI, or analytics-led organisation. You will also have experience of working in the energy and/or natural resources industry.

You will have:

• Demonstrable experience in Marketing
• A growth mindset and solid strategic thinking
• Experience of working within a B2B environment
• Strong communication, presentation, story-telling and writing skills
• Expertise in GTM strategy, segmentation, ICP development, positioning, and value messaging
• Experience partnering with technical, engineering or AI/ML teams to commercialise complex technology
• Strong analytical skills and comfort working with ARR, pipeline, buying signals and performance dashboards
• Strong command of verticalised GTM models, customer workflows and JTBD frameworks
• Excellent interpersonal skills and ability to influence and engage peers
• Demonstrated experience of stakeholder management
• Experience of working autonomously within a matrix organisation
• Experience leading globally distributed teams.
• Project and budget management skills and attention to detail

Working Expectations

We are a hybrid working company and the successful applicant will be expected to be physically present in the office at least 2 days per week to foster and contribute to a collaborative environment, but this may be subject to change in the future. While this is expected to be a full-time role, flexible working arrangements will be considered. Due to the global nature of the team, a degree of flexible working will be required to accommodate different time zones.

Equal Opportunities

We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law. If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.