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For Companies At a Glance
- Tasks: Manage social media channels and create engaging content for a global audience.
- Company: Join Wood Mackenzie, a leader in energy analytics and insights.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Exciting chance to learn and grow in a fast-paced environment.
- Why this job: Be part of a dynamic team driving innovation in digital marketing and content strategy.
- Qualifications: Degree in Marketing or Communications, strong writing skills, and social media savvy.
The predicted salary is between 35000 - 45000 £ per year.
Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape. For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments. Now, with the world’s energy system more complex and interconnected than ever before, sector-specific views are no longer enough. That’s why we’ve redefined what’s possible with Intelligence Connected.
By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain. Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe. This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead.
Wood Mackenzie Values
- Inclusive – we succeed together
- Trusting – we choose to trust each other
- Customer committed – we put customers at the heart of our decisions
- Future Focused – we accelerate change
- Curious – we turn knowledge into action
Role Purpose
Wood Mackenzie has an exciting, newly created role opportunity for a Content & Social Media Channel Specialist to join our fast-paced, dynamic global Marketing team. This newly created role is perfect for someone passionate about digital marketing, social media, and content management. You will help drive innovation and maximize global marketing opportunities, elevating our owned marketing channels and ensuring our content aligns with the brand vision.
You’ll be responsible for managing social media channels, creating and curating content, and supporting the production of thought-leadership content like Horizons, The Edge, and Energy Pulse. This role offers an excellent opportunity for a proactive and eager-to-learn individual to grow in the field of content marketing and social media strategy.
Key Responsibilities:
- Social Media Channel Strategy & Management (50%)
- Help evolve and enhance Wood Mackenzie’s social media presence on platforms like LinkedIn, YouTube, and X (formerly Twitter).
- Work with growth marketing and thought leadership teams to implement social media best practices.
- Assist in using Oktopost and other social media management tools to support platform governance and optimization.
- Partner with the creative team to ensure content reflects the brand’s voice, using visual and written guidelines.
- Help develop live-posting strategies for events and curate event content for broader marketing initiatives.
- Track platform trends and algorithm changes to ensure content strategy remains relevant and effective.
- Content Development & Promotion (50%)
- Work closely with the content team to create and distribute thought-leadership materials like articles, videos, and graphics.
- Help develop content strategies to showcase Wood Mackenzie’s expertise and leadership in the industry.
- Track brand mentions and trending topics, assisting in identifying opportunities for engagement or potential risks.
- Help ensure that all content aligns with and accurately represents the Wood Mackenzie brand.
Requirements:
- A degree in Marketing, Communications, or a related field, or equivalent work experience.
- Understanding of major social media platforms (LinkedIn, X, Instagram, YouTube) and their best practices.
- Strong writing, editing, and storytelling abilities, with the capacity to adapt messages for various audiences.
- Experience working with teams or stakeholders to deliver digital content that supports broader marketing goals.
- Able to handle multiple tasks in a fast-paced environment and eager to develop new skills.
- A creative mindset to help bring fresh ideas and a unique perspective to the team.
- Ability to work with social media tools (Oktopost, Sprout, Hootsuite, etc.).
Equal Opportunities
We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status.
Content & Social Media Channel Specialist in London employer: Wood Mackenzie Ltd
Contact Detail:
Wood Mackenzie Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content & Social Media Channel Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal blog where you can showcase your content and social media prowess. This gives potential employers a taste of what you can do.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. You never know what might come up!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates like you!
We think you need these skills to ace Content & Social Media Channel Specialist in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Content & Social Media Channel Specialist role. Highlight your experience with social media platforms and content creation, showing us how you can contribute to our team.
Show Off Your Creativity: We love fresh ideas! Use your application to showcase your creative mindset. Whether it’s a unique writing style or innovative content strategies, let us see what makes you stand out from the crowd.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured content that gets straight to the heart of your skills and experiences. Remember, less is often more!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at Wood Mackenzie.
How to prepare for a job interview at Wood Mackenzie Ltd
✨Know Your Platforms
Familiarise yourself with the major social media platforms mentioned in the job description, like LinkedIn, YouTube, and X. Understand their best practices and how they can be leveraged for content marketing. This will show your potential employer that you’re not just passionate about social media but also knowledgeable about how to use it effectively.
✨Showcase Your Creativity
Prepare examples of your previous work that highlight your creative mindset. Whether it's a campaign you managed or content you created, be ready to discuss how you brought fresh ideas to the table. This role is all about innovation, so demonstrating your ability to think outside the box will set you apart.
✨Understand the Brand
Research Wood Mackenzie’s brand values and recent content initiatives. Be prepared to discuss how you can align your content strategies with their vision. Showing that you understand their mission and how you can contribute will demonstrate your commitment and enthusiasm for the role.
✨Prepare for Scenario Questions
Think about potential challenges you might face in managing social media channels or creating content. Prepare to discuss how you would handle these situations, using specific examples from your past experiences. This will showcase your problem-solving skills and readiness to tackle the fast-paced environment.